Forward looking or looking unaffordable? Utilising academic perspectives on corporate social responsibility to assess the factors influencing its adoption by business

The main issue discussed in the article is the social responsibility of business. The article provides various definitions of the category of social responsibility. The concept of "social responsibility of business" is a multilevel and complex category. Responsibility includes ethical categories such as morality, duty and charity.The article examines the theoretical aspects of scientific approaches to corporate social responsibility, analyzes classical and modern scientific theories and concepts. The factors influencing the growing importance of corporate social responsibility in society, issues related to the role of business in the formation of a voluntary society are considered.

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Corporate social responsibility on the example of L’Oréal Polska

Scientific Journal of the Military University of Land Forces ◽

10.5604/01.3001.0014.8111 ◽

2021 ◽

Vol 199 (1) ◽

pp. 73-85

Author(s):

Magdalena Raftowicz ◽

Adriana Kryk ◽

Izabela Kurtyka-Marcak

Keyword(s):

Corporate Social Responsibility ◽

Literature Review ◽

Social Responsibility ◽

The Future ◽

On Line ◽

Line Survey ◽

Corporate Social ◽

Further Development ◽

Taking Responsibility ◽

Forward Looking

The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.

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Cégkultúra, vezetői személyiség, HR szervezet és a vállalati CSR tevékenység: II. Elemzések

Opus et Educatio ◽

10.3311/ope.486 ◽

2021 ◽

Vol 8 (4) ◽

Author(s):

Szilvia Szalai Módosné ◽

Szonja Jenei

Keyword(s):

Corporate Social Responsibility ◽

Data Collection ◽

Social Responsibility ◽

Quantitative Study ◽

Corporate Culture ◽

Small Sample ◽

Computer Assisted ◽

Factors Influencing ◽

Operational Characteristics ◽

Corporate Social

Kutatásunk célja a vállalati társadalmi felelősségvállalást befolyásoló tényezők hatásainak elemzése. Kvantitatív vizsgálatot folytattunk, melynek megalapozása során a vezetői személyiség, a vállalati kultúra és a humán menedzsment működési sajátosságait elemeztük. A kutatás 2020 őszén zajlott Magyarországon. Vállalati vezetők és HR szakemberek töltötték ki kérdőívünket, számítógéppel támogatott adatgyűjtést végeztünk. A kapott 37 választ a kismintára érvényes statisztikai szabályok szerint elemeztük. Eredményeinket a COVID-19 járvány hatásai befolyásolták, a vállalati CSR tevékenység a recesszió hatására háttérbe szorult, de a vezetők attitűdje nem változott, csak a lehetőségek szűkültek. Corporate Culture, Management Personality, HR Organization and Corporate CSR Activities I. Our research aims to analyze the effects of factors influencing corporate social responsibility. We conducted a quantitative study, in the course of which we explored the operational characteristics of the managerial personality, the corporate culture and human resource management. The research took place in the autumn of 2020 in Hungary. Company executives and HR professionals completed our questionnaires, and we conducted computer-assisted data collection. The 37 responses received were analyzed according to the statistical rules applicable to the small sample. Our results were affected by the effects of the COVID-19 epidemic. Corporate CSR activity was pushed into the background due to the recession, but the attitude of managers did not change, only the opportunities narrowed. Keywords: social responsibility, managerial personality, HR activity, corporate culture

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