The Impact of Body Image on Consumers’ Perceptions of Idealized Advertising Images and Brand Attitudes

2011 ◽  
Vol 40 (1) ◽  
pp. 58-73 ◽  
Author(s):  
Ui-Jeen Yu ◽  
Mary L. Damhorst ◽  
Daniel W. Russell
2021 ◽  
Vol 108 (Supplement_3) ◽  
Author(s):  
A Fernández Candela ◽  
L Sánchez-Guillén ◽  
L García Catalá ◽  
C Curtis Martínez ◽  
M Bosch Ramírez ◽  
...  

Abstract INTRODUCTION The aim of this study is to evaluate the impact of laparoscopic colorectal surgery (LCS) on body image using the validated Body Image Scale (BIS) as a parameter of surgical quality. MATERIAL AND METHODS We conducted an observational descriptive study. Patients who underwent scheduled LCS between June 2015 and December 2019 by a General Hospital Coloproctology Unit were included. RESULTS The sample included 180 patients, 115 men (63.9%) and 65 women (36.1%) with a median age of 67 years. Right hemicolectomies (31.7%) and sigmoidectomies (28.3%) were the main procedures performed. In most patients, a suprapubic (69.4%) or transverse (19.4%) incision was made. 21.9% suffered some type of postoperative complication (13.9% wound complication, 10.6% incisional hernia). The general result of the BIS questionnaire was satisfactory, with a median of 0 in the responses (no alteration of body image). We found that 46.2% of the women had some alteration in body image, compared to 28.7% of the men (p = 0.018) and low and ultra-low anterior resection were the surgeries that obtained worst scores, with 13,5% and 12,5% respectively of patients with a BIS score above 5 (p = 0.044). Patients with a stoma also obtained worst punctuation (25% above 5 vs 6,1%, p = 0.001). No statistically significant differences were found regarding type of incision, presence of complications and anxiety or depression. CONCLUSION Study results show, in general, good post-surgical body image after LCS. However, patients with stoma and women were more dissatisfied. Interestingly, there is no worse body image due to type of incision, so we recommend the least iatrogenic one.


2021 ◽  
pp. 1-8
Author(s):  
Sally A. Radell ◽  
Mara P. Mandradjieff ◽  
Smrithi R. Ramachandran ◽  
Daniel D. Adame ◽  
Steven P. Cole

2017 ◽  
Vol 26 (6) ◽  
pp. 600-615 ◽  
Author(s):  
Marco Vriens ◽  
Alessandro Martins Alves

Purpose This paper aims to investigate modeling implicit attitudes as potential drivers of overall brand attitudes and stated behavior and investigate how the results are expected to be different from brand driver models that are based on explicit attitudes. Design/methodology/approach Data are collected via online surveys in five countries across 15 categories with sample sizes for each category/country combination in the range of about N = 1,000. Findings Implicit attitudes result in a higher number of significant effects than their explicit counterparts when used to explain behavioral intentions, brand closeness and brand usage in a multivariate situation with potential 12 brand attitude drivers. The authors also find fewer counter-intuitive effects in the implicit models. The results are consistent across 5 countries and across 15 categories (including CPG products, services and durable goods). They also show that implicit attitudes are less susceptible to response style effects (e.g. social desirability bias). Research limitations/implications The findings have implications for brand building and shopper activation. Further research should look into the impact of using implicit data on finding different brand segmentation and brand mapping results. Practical implications The findings have implications for brand building and shopper activation. Originality/value This paper contributes to the fast-growing field of implicit attitudes. The paper confirms and generalizes previous findings. This is the first paper to the authors’ knowledge that has investigated the impact of implicit attitudes on overall brand attitudes and stated behavior in a multivariate context.


2004 ◽  
Vol 23 (1) ◽  
pp. 7-22 ◽  
Author(s):  
Daniel Agliata ◽  
Stacey Tantleff-Dunn
Keyword(s):  

1972 ◽  
Vol 17 (1) ◽  
pp. 11-15 ◽  
Author(s):  
J. C. Crombez ◽  
P. Lefebvre

This paper is part of an ongoing study of the psychiatric aspects of renal transplantation at Notre-Dame Hospital in Montreal, and deals specifically with the clinical significance of the patient's fantasies concerning the acquisition of a kidney. Fantasy material concerning the issues of life and death, the fantasies linking the acquired organ to libidinal drives and those concerning the impact of transplantation upon body image are examined. Patients defend against anxieties concerning living and dying by denial. Fantasies are described which suggest that transplantation is experienced on the genital level as a rephallicisation of doubtful outcome, following the castrative effect of the illness and hemodialysis. It was confirmed also that the archaic mental representation of the kidney was far more encompassing than that of a mere excretory organ, and thus the vicissitudes of the process of acceptance of the grafted body part appear as very complex phenomena which can have a bearing on clinical outcome.


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