Higher education is often touted as a recession-proof occupation and industry. During a recession, jobs are lost, but people's hunger for higher education typically grows. The Covid-19 pandemic shattered this belief, particularly in the private higher education industry. The campus closures due to Covid-19 have led to a drastic decline in new student enrolment, increased student deferments while disrupting academic calendars and campus operations, with some universities and colleges likely to close down or merge. Institutions have had to pivot to online learning to try and maintain learning and business continuity. The pandemic accelerated digital adoption across the global higher education sector. For any recovery to be meaningful and sustainable, there must be reform. This chapter explores how higher education must transform in the new normal post Covid-19 pandemic. It implores university leaders to reimagine and adopt game changing strategies in curriculum design, assessment, and delivery in order to sustain and grow ahead of the market when the pandemic is over.