Consistency and Relativity in Selective Recall with Differing Ego-Involvement

1975 ◽  
Vol 14 (4) ◽  
pp. 351-361 ◽  
Author(s):  
RAND J. SPIRO ◽  
CAROLYN W. SHERIF
1968 ◽  
Vol 13 (11) ◽  
pp. 601-602
Author(s):  
HERBERT J. GREENWALD

Author(s):  
Richard M. Ryan ◽  
Johnmarshall Reeve

Competition is an apt place to experience intrinsic motivation, as competitive settings are often rich with optimal challenges and immediate, effectance-relevant feedback. Yet competition can also undermine intrinsic motivation and sustained engagement by introducing controlling pressures and negative feedback. To explain the contrasting effects of competitive settings on intrinsic motivation, this chapter presents a self-determination theory analysis. According to the theory, when elements of competitive settings are experienced as controlling or pressuring, they undermine competitors’ autonomy, decreasing intrinsic motivation. However, when these elements are perceived as both non-controlling and competence-informing, they can satisfy both autonomy and competence needs, enhancing intrinsic motivation. Unpacking these motivational crosscurrents, the authors identify the motivational implications of different elements of competition, including competitive set, pressure to win, feedback and competitive outcomes, challenge, leaders’ motivating styles, team interpersonal climate, and intrapersonal events such as ego-involvement. The authors also examine both positive and negative effects of competition on the need for relatedness. The chapter concludes by discussing how conditions that foster the need-satisfying aspects of competition not only enhance intrinsic motivation but also help prevent the emergence of competition’s darker sides, such as cheating, doping, objectifying opponents, aggression, and poor sportspersonship.


Psihologija ◽  
2011 ◽  
Vol 44 (3) ◽  
pp. 261-276 ◽  
Author(s):  
Katarina Jovanovic ◽  
Iris Zezelj

Man?s deep-rooted tendency to maintain and reinforce a positive self-image makes man inclined to uncritically accept desirable information (the confirmation bias) as well as to criticize and reject undesirable information (the disconfirmation bias). Since disconfirmation strategy leads to a logically correct solution to the four-card Wason selection task, we predicted that ego-involvement manipulation would have a significant effect on the success rate of the task. Specifically, we hypothesized that subjects who were exposed to personally threatening information would try to reject it and thus be more successful on Wason task than those who were exposed to non-threatening information, as established in previously published study by Dawson et al. (2002a). Furthermore, we wanted to examine if manipulating valence framing of the Wason task rule would result in a higher success rate for the group exposed to the threatening and negatively framed rule (that implied their own early death) than the group exposed to the threatening but positively framed rule (that category of people other than the one they belong to live longer). One hundred ninety five high school students from Kragujevac, Serbia participated in the experiment. The results confirmed the expected effect of involvement, while the main effect of framing did not occur. However, there was a marginally significant involvement by framing interaction: unexpectedly, non involved participants were more likely to solve the task correctly when it was positively framed than when in was negatively framed, whilst in the involved group there was no difference in correct responding depending on framing. The findings suggest that the success rate in Wason task can be sensitive to the valence framing of the rule, but only when respondents are not highly personally threatened. Potential methodological interventions in ego-involvement manipulation and content of the rules are discussed.


2018 ◽  
Vol 4 (01) ◽  
pp. 051
Author(s):  
Rino F. Boer ◽  
Dionisius Lesmana

<p>ABSTRACT<br />Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages through promotion activites in the campaign. The aim of this research is to find out Keds customer buying decision process based on social judgement theory, where the customer will interpret the persuasive messages about the promotion activities in the campaign and also to find out the stages of customer decision buying process. The research method that was used is qualitative descriptive method through indepth interview with Keds customers. The result shows that the interpretation of the messages through attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds customer.<br /><strong>Keywords:</strong> buying process, beliefs, attitudes, persuasive</p><p><br />ABSTRAK<br />Globalisasi mendorong brand asing masuk ke Indonesia, salah satunya adalah Keds sebagai sebuah brand sepatu sneakers. Persoalan yang dialami Keds ketika awal masuk ke Indonesia adalah persepsi bahwa Keds merupakan jenis sepatu, padahal Keds merupakan brand sebuah sepatu. Oleh karena itu, Keds mengadakan Campaign “Ladies First Since 1916” selain untuk merayakan ulang tahun Keds yang berusia 100 tahun, juga untuk memperkenalkan kembali kepada masyarakat bahwa Keds merupakan brand sneakers wanita pertama asal Amerika sejak 1916 serta melakukan penyampaian pesan persuasif melalui berbagai kegiatan promosi dalam campaign tersebut. Penelitian ini dilakukan untuk melihat proses pengambilan keputusan pembelian customer Keds dalam Campaign “Ladies First Since 1916” berdasarkan Social Judgement Theory, bagaimana customer akan memaknai pesan persuasif dalam campaign tersebut yang selanjutnya akan dilihat tahap-tahap dalam pengambilan keputusan pembelian yang dilalui oleh customer. Penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara mendalam kepada customer Keds. Hasil penelitian menunjukkan bahwa pemaknaan pesan berdasarkan ego involvement kognitif dan mental berada pada latitude of acceptance yang mengarah pada efek asimilasi dan terlihat pada tahap evaluasi alternatif dalam berbagai tahap pengambilan keputusan pembelian yang dilalui customer Keds.<br /><strong>Kata kunci:</strong> keputusan pembelian, mental,sikap, persuasi</p>


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