scholarly journals EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL

2018 ◽  
Vol 4 (01) ◽  
pp. 051
Author(s):  
Rino F. Boer ◽  
Dionisius Lesmana
Keyword(s):  
Decision Process ◽  
100Th Anniversary ◽  
Persuasive Messages ◽  
Assimilation Effect ◽  
Social Judgement ◽  
Ego Involvement ◽  
Qualitative Descriptive ◽  
To Come ◽  
Foreign Brands ◽  
Descriptive Method

<p>ABSTRACT<br />Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages through promotion activites in the campaign. The aim of this research is to find out Keds customer buying decision process based on social judgement theory, where the customer will interpret the persuasive messages about the promotion activities in the campaign and also to find out the stages of customer decision buying process. The research method that was used is qualitative descriptive method through indepth interview with Keds customers. The result shows that the interpretation of the messages through attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds customer.<br /><strong>Keywords:</strong> buying process, beliefs, attitudes, persuasive</p><p><br />ABSTRAK<br />Globalisasi mendorong brand asing masuk ke Indonesia, salah satunya adalah Keds sebagai sebuah brand sepatu sneakers. Persoalan yang dialami Keds ketika awal masuk ke Indonesia adalah persepsi bahwa Keds merupakan jenis sepatu, padahal Keds merupakan brand sebuah sepatu. Oleh karena itu, Keds mengadakan Campaign “Ladies First Since 1916” selain untuk merayakan ulang tahun Keds yang berusia 100 tahun, juga untuk memperkenalkan kembali kepada masyarakat bahwa Keds merupakan brand sneakers wanita pertama asal Amerika sejak 1916 serta melakukan penyampaian pesan persuasif melalui berbagai kegiatan promosi dalam campaign tersebut. Penelitian ini dilakukan untuk melihat proses pengambilan keputusan pembelian customer Keds dalam Campaign “Ladies First Since 1916” berdasarkan Social Judgement Theory, bagaimana customer akan memaknai pesan persuasif dalam campaign tersebut yang selanjutnya akan dilihat tahap-tahap dalam pengambilan keputusan pembelian yang dilalui oleh customer. Penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara mendalam kepada customer Keds. Hasil penelitian menunjukkan bahwa pemaknaan pesan berdasarkan ego involvement kognitif dan mental berada pada latitude of acceptance yang mengarah pada efek asimilasi dan terlihat pada tahap evaluasi alternatif dalam berbagai tahap pengambilan keputusan pembelian yang dilalui customer Keds.<br /><strong>Kata kunci:</strong> keputusan pembelian, mental,sikap, persuasi</p>

scholarly journals EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL

2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Rino F. Boer ◽  
Dionisius Lesmana
Keyword(s):  
Decision Process ◽  
Research Method ◽  
100Th Anniversary ◽  
Persuasive Messages ◽  
Assimilation Effect ◽  
Social Judgement ◽  
Qualitative Descriptive ◽  
To Come ◽  
Foreign Brands ◽  
Descriptive Method

<p>Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a<br />sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception<br />about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies<br />First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness<br />about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages<br />through promotion activites in the campaign. The aim of this research is to find out Keds customer buying<br />decision process based on social judgement theory, where the customer will interpret the persuasive<br />messages about the promotion activities in the campaign and also to find out the stages of customer<br />decision buying process. The research method that was used is qualitative descriptive method through<br />indepth interview with Keds customers. The result shows that the interpretation of the messages through<br />attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in<br />assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds<br />customer.<br />Keywords: buying process, beliefs, attitudes, persuasive</p>

scholarly journals Gaya Kepemimpinan K.H. Agus Ahmad Syihabudin Dalam Pengelolaan Pondok Pesantren Darul Ihsan

2018 ◽  
Vol 3 (3) ◽  
pp. 207-222
Author(s):  
Nurjaman Nurjaman Nurjaman ◽  
Irfan Sanusi ◽  
Herman Herman
Keyword(s):  
Decision Process ◽  
Policy Making ◽  
Boarding School ◽  
Democratic Leadership ◽  
Environmental Interactions ◽  
Qualitative Descriptive ◽  
Social Units ◽  
Descriptive Method

Tujuan dalam penelitian ini yaitu untuk mengetahui dan memahami bagaimana tipe kepemimpinan dan proses penyusunan kebijakan serta bentuk program yang dilakukan oleh Pondok Pesantren Darul Ihsan yang berada di Desa Dano Kecamatan Leles Kabupaten Garut. Penelitian ini menggunakan metode deskriptif kualitatif. Metode tersebut digunakan untuk mempelajari mengenai latar belakang keadaan sekarang dan interkasi lingkungan suatu unit sosial: individu, kelompok, lembaga atau masyarakat. Adapun hasil dari penelitian ini meliputi tipe kepemimpinan yang dimiliki KH. Agus Ahmad Syihabudin adalah tipe kepemimpinan demokrasi. Sedangkan, proses keputusan induced merupakan proses keputusan yang dilakukan beliau. Keputusan induced itu sendiri adalah suatu keputusan yang didahului dengan cara menganalisis data, fakta serta informasi dan mempertimbangkan situasi dan kondisi. Selanjutnya dalam penetapan program-program di pesantren, beliau menetapkan kebijakan programnya mlalui musyawarah. The purpose of this study was to study and learn how leadership and policy-making processes were made by the Darul Ihsan Islamic Boarding School located in Dano Village, Leles District, Garut Regency. The method used in this research is qualitative descriptive method. The method used to discuss current background and environmental interactions on social units: individuals, groups, institutions or communities. From the results of research issued by the type of leadership possessed by K.H. Agus Ahmad Syihabudin is a type of democratic leadership. Whereas, the induced decision process is the process of his decision. The induced decision itself is a decision that is preceded by analyzing data, facts and information and consideration of situations and conditions. Furthermore, in the determination of programs in the pesantren, he establishes the policies of his program through deliberation.

scholarly journals EKOWISATA DALAM MENJAGA SISTEM KETAHANAN LINGKUNGAN DESA ENDE

2017 ◽  
Vol 6 (1) ◽  
pp. 21
Author(s):  
Fitria Pitri ◽  
Samadi Samadi
Keyword(s):  
Social Role ◽  
Tourist Attraction ◽  
Know How ◽  
The Social ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
To Come ◽  
The Village ◽  
Descriptive Method

The village of Ende is a traditional hamlet located in Sengkol Village, Pujut Subdistrict, Central Lombok. These villagers live their daily activities by holding firmly to traditions that are still rooted from their ancestors. It is seen that the house thatched roofs that characterize the Sasak tribe would be an interesting scenery and become one of the attractions of tourists to come to the village. The purpose of this research is to know how effort done by sasak tribe in order to increase tourist attraction of Ende village and how social society role of society of Ende village to change its environment. This research uses qualitative descriptive method, through observation and interview. The results of this study indicate that the village of Ende as a tourist village has some efforts or ways that are done in order to improve the tourist attraction. The method used is inseparable from the rules and norms that apply in the village of Ende. This norm is of course based on local wisdom while maintaining the authenticity of their customs. In addition to the customary norms governing, there is also the social role of the Sasak people to preserve the culture and environment of Ende Village from the diffusion of foreign cultures.

ANALISIS WACANA PADA BERITA NONTON FILM SAKINAH, MAHASISWA UIN YOGYAKARTA BERI PUJIAN (ANALISIS MIKROSTRUKTURAL)

2019 ◽  
Vol 7 (4) ◽  
pp. 57
Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari
Keyword(s):  
Data Analysis ◽  
Online News ◽  
Analysis Method ◽  
Literature Study ◽  
Lexical Cohesion ◽  
News Discourse ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Method Analysis ◽  
Descriptive Method

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).

ANALISIS IMPLEMENTASI PENCEGAHAN PENCUCIAN UANG MENGGUNAKAN CUSTOMER DAN ENHACED DUE DILLIGENCE DI BANK SYARIAH MANDIRI JAKARTA

Paradigma ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 72-86
Author(s):  
Siti Noviatun ◽  
Isfandayani
Keyword(s):  
Money Laundering ◽  
Data Retrieval ◽  
Data Display ◽  
Suspicious Transaction ◽  
Qualitative Descriptive ◽  
Proceeds Of Crime ◽  
The Government ◽  
Transaction Services ◽  
Data Reductions ◽  
Descriptive Method

Abstract             The main fuction of the Bank as an funding and lending activities by offering various types of financial transaction services an attractive choice for people who do money laundering to hide money proceeds of crime. Because of that the government and Indonesian Banks make regulations related prevent money laundering that contains Customer Due Dilligence and Enhanced Due Dilligence. Bank Mandiri Syariah has implementation Customer Due Dilligence and Enhanced Due Dilligence as an effort to prevent money laundering. This analyze aims for knowing implementation Customer Due Dilligence and Enhanced Due Dilligence that has been applied by Bank Syariah Mandiri. In this study using a qualitative descriptive method. Data retrieval is done by observation, interviews and documentation to three sources of informants Bank Syariah Mandiri KCP Bekasi Timur and one sources of informants that specifically handles money laundering prevention program that is SKAP( Satuan Kerja APU PPT) Bank Mandiri Syariah. Data analysis will be done by doing three steps, they are; data reductions, data display, and verification.The observation result shows that implementation Customer Due Dilligence done at the time prospective customer open the account and the Bank doubt information customer by doing identification and verification. implementation Enhanced Due Dilligence is done to customers Politically Exposed Person/ High Risk open the account, but in practiceat Bank Syariah Mandiri KCP Bekasi Timur done when there is suspicious transaction or there is a case. Reporting process suspicious transaction through the system SIAP (System Aplikasi APU PPT) to Satuan Kerja APU PPT (SKAP) Bank Syariah Mandiri then SKAP reports to PPATK (Pusat Pelaporan Analisis Transaksi Keuangan). From implementation Customer Due Dilligence and Enhanced Due Dilligence Bank Mandiri Syariah has been prevent money laundering enter the financial system at Mandiri Sharia Bank.

EFEKTIVITAS PENDIDIKAN DAN PELATIHAN DALAM MENINGKATAN KINERJAAUDITOR DI INSPEKTORAT KABUPATEN LAMONGAN PROVINSI JAWA TIMUR

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Ely Sukmana
Keyword(s):  
Training Programs ◽  
Positive Impact ◽  
Education And Training ◽  
Technical Training ◽  
Functional Training ◽  
Inductive Approach ◽  
Direct Observations ◽  
Qualitative Descriptive ◽  
And Training ◽  
Descriptive Method

Effectiveness of Education and Training in Increasing Auditor Performance at the Lamongan Regency Inspectorate of East Java Province. This study aims to find out and analyze education and training to be the driving factors for improving the performance of auditors at the Inspectorate of Lamongan Regency, East Java Province. The researcher used a qualitative descriptive method with an inductive approach. The conclusion of this study is the effectiveness of education and training carried out through technical training programs held by the Lamongan District Inspectorate and the implementation of functional training and technical training outside which aims to improve the performance of the Lamongan District Inspectorate auditors, including being effective. This can be understood from the results of the overall study through interviewing the author with sources and direct observations. The indicators of effectiveness of auditor participation to carry out technical training carried out by the Inspectorate and functional training and technical training held outside of stating that, every implementation. Education and training can have a positive impact on the auditor of the Lamongan District Inspectorate in improving performance to carry out their duties and functions as internal government supervisors.

STRATEGI PRODUK BORDIR DI KAPALO KOTO, KOTO TANGAH SIMALANGGANG, KOTA PAYAKUMBUH (Studi Kasus di Usaha Bordir Limpapeh”s Kebaya)

2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati
Keyword(s):  
Rapid Development ◽  
Secondary Data ◽  
Export Market ◽  
Product Strategy ◽  
Analysis Techniques ◽  
Product Service ◽  
Qualitative Descriptive ◽  
The Subject ◽  
The Times ◽  
Descriptive Method

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.

KINERJA PROSES PELELANGAN IKAN DI PASAR ARUMBAI KOTA AMBON

2017 ◽  
Vol 1 (2) ◽  
pp. 58-66
Author(s):  
Frendly Matulessy ◽  
Dionisius Bawole
Keyword(s):  
Performance Analysis ◽  
Gap Analysis ◽  
Primary Data ◽  
Satisfaction Level ◽  
Questionnaire Data ◽  
Analysis Method ◽  
Value For Money ◽  
Qualitative Descriptive ◽  
Market Needs ◽  
Descriptive Method

This study aims to measure the performance of fish auction process in Arumbai Market in Ambon. Primary data were collected from 43 respondents through observation and direct interview based on questionnaire. Data was analysed by qualitative descriptive method, importance performance analysis method (IPA) and gap analysis, and value for money method. The results show that: 1). There are three auction process activities namely pre auction, auction, and post auction; 2). Fisherman's satisfaction level is 67% and merchant satisfaction is 81%; and 3). The auction performance of the economic aspect is less economical, with the final value of 83%, while the fish auction performance from the efficiency aspect is less efficient with the value of 76%. For that, it needs additional officers to manage fish auction place (TPI) in Arumbai Market. In addition, the fish auction facilities (TPI) in Arumbai Market needs to be improved.

THE USE OF VIDEO IN TEACHING LISTENING SKILL

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Arjulayana -
Keyword(s):  
Learning Style ◽  
Teaching Process ◽  
Listening Skill ◽  
Clear Explanation ◽  
Visual Aid ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Listening Process ◽  
Descriptive Method ◽  
Clear Information

ABSTRACT The objective of this research is to give understanding and clear explanation about teaching students’ listening skill by English video. Commonly, teaching listening through tape recorder, but in this research teacher shows different way, video is collaboration between pictures and sound components, and it contains a recording of a movie or television program. Students can be able to know the activity or a topic being discussion through visual aid and knowing the pictures expression clearly, this way can help students to get clear information both pronunciations and expression. Grade VIII of SMPN 15 Tangerang with total number is 20 students and 10 English teachersas the subject of the research.  Qualitative descriptive method is applied in this research to explain teaching process through video clearly, however, literature and questionnaere with close answer form is given to get the data. The result of this research are: firstly, teaching listening skill through video can be used by the teacher to make a listening class is more enjoyable and understandable, because audio visual aid can cover students various learning style, finally at the end of teaching and listening process the objectives of study can be gained. Secondly; teaching listening through video is very useful way to encourage and foster students’ listening skill and their interest.      Keywords: Using Video, Listening skill, teaching listening

ANALISIS PENGGUNAAN SCHOOLOGY PADA MATA PELAJARAN PPKn TERHADAP MINAT BELAJAR SISWA DI SMA N 1 SRANDAKAN BANTUL TAHUN 2020

2020 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Ardian Wicaksono
Keyword(s):  
Student Learning ◽  
Visual Images ◽  
Student Interest ◽  
Group Discussions ◽  
Analysis Techniques ◽  
Collection Data ◽  
Qualitative Descriptive ◽  
Data Validity ◽  
Learning Interest ◽  
Descriptive Method

Abstrak Penelitian bertujuan untuk analisis penggunaan Schoology pada Mata Pelajaran PPKn terhadap minat belajar siswa di SMA Negeri 1 Srandakan Bantul Tahun 2020. Penelitian ini dilakukan di SMA Negeri 1 Srandakan pada bulan Juli sampai Agustus tahun 2020. Penelitian ini menggunakan metode deskriptif kualitatif. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Subjek penelitian ini adalah : (1) satu orang Kepala Sekolah SMA N 1 Srandakan Bantul (2) satu orang Guru Mata Pelajaran Pendidikan Pancasila dan Kewarganegaraan (3) Siswa SMA N 1 Srandakan sejumlah 8 orang. Teknik analisis data melalui pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Pemerikasaan keabsahan data dilakukan dengan triangulasi data. Hasil dari penelitian ini adalah: (1) Schoology memiliki kemudahan dalam mengatur administrasi pembelajaran siswa di SMA Negeri 1 Srandakan karena siswa dapat presensi, mendapat materi hingga evaluasi di Schoology; (2) Schoology dapat mengendalikan minat belajar siswa dalam aspek preventif dengan cara kegiatan belajar menyenangkan, persuasif dengan cara membujuk melalui fitur massages, dan represif dengan cara didatangi rumahnya berdasarkan informasi yang disajikan dalam aplikasi tersebut; (3) Schoology memiliki tampilan seperti media sosial Facebook ditandai warna dasar yang sama yaitu biru dan putih serta menu yang identik; (4) Schoology memiliki keunggulan untuk diskusi pada pembelajaran daring, siswa dapat berdiskusi kelompok dengan guru sebagai pemantik materi dalam fitur Groups; (5) Schoology mengakomodasi aneka macam media pembelajaran antara lain media gambar visual, audio, dan audio visual atau video. Kata Kunci: Schoology, PPKn, Minat Belajar Siswa Abstract The research aims to analyze the use of Schoology in PPKn Subjects on student interest in learning at SMA Negeri 1 Srangkan Bantul in 2020. This research was conducted at SMA Negeri 1 Srangkan from July to August 2020. This study used a qualitative descriptive method. Data were collected through observation, interviews and documentation. The subjects of this study were: (1) one principal of SMA N 1 Srangkan Bantul (2) one teacher of Pancasila and Citizenship Education (3) 8 students of SMA N 1 Srangkan. Data analysis techniques through data collection, data reduction, data presentation and drawing conclusions. Data validity was checked by data triangulation. The results of this study are: (1) Schoology has the convenience of managing the administration of student learning at SMA Negeri 1 Srangkan because students get presence, receive material and evaluation in Schoology; (2) Schoology can control student interest in preventive aspects by means of fun, persuasive learning activities by persuading through massages, and repressive features by visiting their house based on the information presented in the application; (3) Schoology has a display similar to Facebook's social media marked with the same basic colors, namely blue and white and identical menus; (4) Schoology has the advantage of discussions on online learning, students can have group discussions with the teacher as material triggers in the Groups feature; (5) Schoology accommodates various kinds of learning media, including visual images, audio, and audio-visual or video media. Keywords: Schoology, PPKn, Student Learning Interest

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