Corporate Decision Making and Part Differentiation: A Strategy for Customer-Driven Product Development Planning

Author(s):  
Hillary Carey ◽  
Jonathan Cagan ◽  
Craig M. Vogel ◽  
Laurie R. Weingart

A model of strategic planning for product development is introduced which captures corporate decision making from the earliest planning stages to final product success, measured by cost-control and revenue generation stemming from a strong emotional response in customers. The model was created based on observation and interviews ranging from top executives to design team members from all major disciplines at a large automobile company. By mapping an approach to part differentiation based on part complexity and lifestyle (i.e., value) impact onto the decision making model, those decisions most critical to different aspects of the product are identified and more heavily emphasized. Many companies tend to drive the entire process based on cost and technology objectives as a means to maximize profit, rather than by understanding the true impact of customer response to the product as well. In bringing Design strategy decisions into the earliest phases, companies set a strategy that fulfills customer expectations while reducing conflict, delays, added costs, and improving quality. The model helps companies recognize how to structure decisions and allocate resources to appropriately balance costs and customer’s emotional response.

2013 ◽  
Vol 3 (2) ◽  
pp. 54-57
Author(s):  
Dr. L. Jibon Kumar Sharma ◽  
Dr. S. Keshorjit Singh

The paper studies democratic style of leadership and how the style influences the practices of leadership. Leadership can be categorized based on the level of involving team members and participating in the decision making process. The study is exploratory in nature and attempts to explore and analyze the democratic aspects of leadership style and its influence in the practices of leadership. The study adopts survey and interview techniques and 25 leaders of the state Manipur, India are considered as sample. The primary data are collected using interview cum questionnaire method from the top executives of the selected 25 organizations and also from two immediate subordinates of the sampled executives of the selected organizations and from two immediate subordinates of the sampled executives. The responses of the followers become essential to crosscheck the practices of the leaders. The study highlights how the democratic style influences the practice of leadership.


Author(s):  
Hasan Dinçer ◽  
Serhat Yüksel ◽  
İpek Tamara Çetiner

The aim of this chapter is to determine the best strategy for Turkish deposit banks and rank these banks according to the performance regarding strategy development. Within this scope, four different dimensions and 12 different criteria are selected based on balanced scorecard approach and a modified multi-criteria decision-making model is implemented. By using fuzzy DEMATEL approach, it is determined that the criterion of customer expectation has the highest importance. With the help of fuzzy TOPSIS method, it is also concluded that private and foreign banks are more successful than state banks. Thus, it is recommended that Turkish deposit banks should create their strategies based on customer expectations. Within this framework, the banks firstly conduct a survey for their customers to understand their expectations.


2019 ◽  
Vol 23 (01) ◽  
pp. 1950008
Author(s):  
LUIGI CANTONE ◽  
PIERPAOLO TESTA ◽  
SVEND HOLLENSEN ◽  
GIUSEPPE FABIO CANTONE

Several studies in the literature have addressed the issue of outsourcing in relation to New Product Development (NPD) or R&D processes. However, the issue of how the outsourcing decisions in the NPD process are best undertaken by the firms has not been fully addressed. Understanding factors influencing the decision of innovation outsourcing more likely remains a need within the current research stream. As it stands, the existing literature takes account of neither a complete set of decision making dimensions, nor the specificity of the NPD process, especially when a disruptive technology fosters product innovation. Although these studies have analysed the antecedents of the innovation outsourcing, the decision-making dimensions are not considered in an integrated multidimensional decision-making model, that considers the inter-related effects of their contemporaneous consideration. There are, therefore, significant gaps in the literature, which this article intends to fill. Our study aims to understand how organisations approach outsourcing decisions relating to NPD activities in technology intensive industries, and the performance implications of these decisions. The context of the study is that of aircraft industry. Therefore, this article discusses the findings of an empirical research that explores an embedded and in-depth longitudinal case study, namely, the Boeing 787-8 programme (the first model of the B787 Dreamliner programme). This new aircraft is a disruptive technology product innovation within the industry because it adopts new material technologies that make it possible to meet future customer needs. The programme has radically changed the partnership model adopted in the industry’s supply chain. The aim of the empirical research is to verify how the proposed model works to investigate outsourcing strategies related to the Boeing 787 Dreamliner programme. The research question that we aim to answer is: which strategic dimensions in a decision-making model are able to extensively and thoroughly address the outsourcing decisions relating to NPD activities given the hypothesis that a disruptive technology fosters product innovation?


Author(s):  
Mohammad Reza Danesh ◽  
Yan Jin

Abstract In recent years, considerable attentions have been given to collaboration and teamwork for product development in engineering communities. Engineering collaboration involves sharing and exchanging design objectives and information with other team members, detecting and resolving design conflicts, and integrating results of sub-tasks into overall solution. Our research views the collaborative product development process as a distributed decision-making process executed by an engineering team with members from different disciplines. Distribution of design activities among team members, on the one hand, reduces knowledge requirement for designers to carry out their sub-tasks, and, on the other hand, poses demand for smooth coordination among team members to deal with dependencies between the sub-tasks. We argue that to achieve efficient engineering collaboration, team members should share their objectives and values from the early stages of the product development. Our aggregated value model is an attempt to formalize collaborative engineering process. In this paper, we introduce three modes of collaboration, namely total distribution, partial aggregation, and total aggregation as different collaboration schemes and compared their advantages and disadvantages. After that, we present a formal aggregated value model of engineering decision-making process. Finally, an example is discussed to illustrate some of the interesting features of the proposed model in engineering practice.


2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.


Informatica ◽  
2009 ◽  
Vol 20 (2) ◽  
pp. 305-320 ◽  
Author(s):  
Edmundas Kazimieras Zavadskas ◽  
Arturas Kaklauskas ◽  
Zenonas Turskis ◽  
Jolanta Tamošaitienė

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Chalimah .

eamwork is becoming increasingly important to wide range of operations. It applies to all levels of the company. It is just as important for top executives as it is to middle management, supervisors and shop floor workers. Poor teamwork at any level or between levels can seriously damage organizational effectiveness. The focus of this paper was therefore to examine whether leadership practices consist of team leader behavior, conflict resolution style and openness in communication significantly influenced the team member’s satisfaction in hotel industry. Result indicates that team leader behavior and the conflict resolution style significantly influenced team member satisfaction. It was surprising that openness in communication did not affect significantly to the team members’ satisfaction.


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