Confirmation and Cognitive Bias in Design Cognition

Author(s):  
Gregory M. Hallihan ◽  
Hyunmin Cheong ◽  
L. H. Shu

The desire to better understand design cognition has led to the application of literature from psychology to design research, e.g., in learning, analogical reasoning, and problem solving. Psychological research on cognitive heuristics and biases offers another relevant body of knowledge for application. Cognitive biases are inherent biases in human information processing, which can lead to suboptimal reasoning. Cognitive heuristics are unconscious rules utilized to enhance the efficiency of information processing and are possible antecedents of cognitive biases. This paper presents two studies that examined the role of confirmation bias, which is a tendency to seek and interpret evidence in order to confirm existing beliefs. The results of the first study, a protocol analysis involving novice designers engaged in a biomimetic design task, indicate that confirmation bias is present during concept generation and offer additional insights into the influence of confirmation bias in design. The results of the second study, a controlled experiment requiring participants to complete a concept evaluation task, suggest that decision matrices are effective tools to reduce confirmation bias during concept evaluation.

2019 ◽  
Vol 60 (3) ◽  
pp. 19-22
Author(s):  
Marion A. Weissenberger-Eibl ◽  
Tamara Huber

In order to secure a long-term competitive advantage in an increasingly complex world, information gathering, evaluation and exploitation is vital for uncovering future developments and dynamics in the corporate environment. The Strategic Foresight methods systematize the process of information processing, allowing a targeted look into the future. The benefits of such methods depend largely on the individuals who perform them. They may be subject to dysfunctional ways of thinking and behaving that evolves from mental models and the restricted ability of human information processing for coping with complexity and reflecting reality. On the one hand, the methods of Strategic Foresight contribute to the reduction of human dysfunctions, so called cognitive biases, by the approach design. On the other hand, the group composition of the employees involved and their degree of heterogeneity also have the potential to minimize biases. Applying approaches from cognitive science for human thinking in the field of Strategic Foresight outlines the contribution of foresight methods for reducing individual dysfunctions.


Author(s):  
Kosa Goucher-Lambert ◽  
Jarrod Moss ◽  
Jonathan Cagan

While a large subset of work within the design research community has demonstrated that supportive stimuli (e.g., analogies) are a powerful assistive tool for designers, little is known about the cognitive processes enabling inspiration during design activity. To provide insight into this open question, a functional magnetic resonance imaging (fMRI) experiment was developed to study design concept generation with and without support from inspirational stimuli (N = 21). The stimuli provided in this work were words given at varying levels of abstraction from the design problems and were meant to support cognitive processes similar to analogical reasoning. Results from this work demonstrate that inspirational stimuli of any kind (near or far from the problem space) improve the fluency of idea generation and illustrate the moments during ideation that such stimuli can be used as a supportive tool. Furthermore, neuroimaging data help to uncover distinct brain activation networks based upon reasoning with and without inspirational stimuli. We find that the successful application of inspirational stimuli during concept generation leads to a specific pattern of brain activation, which we term “inspired internal search.” Prior work by the authors has demonstrated an impasse-based activation network that is more prevalent in the absence of inspirational stimuli. Together, these brain activation networks provide insight into the differences between ideating with and without inspirational stimuli. Moreover these networks lend new meaning to what happens when a presented stimuli is too far from the design problem being solved.


2019 ◽  
Author(s):  
Daniel Edgcumbe

Pre-existing beliefs about the background or guilt of a suspect can bias the subsequent evaluation of evidence for forensic examiners and lay people alike. This biasing effect, called the confirmation bias, has influenced legal proceedings in prominent court cases such as that of Brandon Mayfield. Today many forensic providers attempt to train their examiners against these cognitive biases. Nine hundred and forty-two participants read a fictional criminal case and received either neutral, incriminating or exonerating evidence (fingerprint, eyewitness, or DNA) before providing an initial rating of guilt. Participants then viewed ambiguous evidence (alibi, facial composite, handwriting sample or informant statement) before providing a final rating of guilt. Final guilt ratings were higher for all evidence conditions (neutral, incriminating or exonerating) following exposure to the ambiguous evidence. This provides evidence that the confirmation bias influences the evaluation of evidence.


2017 ◽  
Author(s):  
scott lilienfeld ◽  
Josh Miller ◽  
Donald Lynam

When, if ever, should psychological scientists be permitted to offer professional opinions concerning the mental health of public figures they have never directly examined? This contentious question, which attracted widespread public attention during the 1964 U.S. presidential election involving Barry Goldwater, received renewed scrutiny during and after the 2016 U.S. presidential campaign, when many mental health professionals raised pointed questions concerning the psychiatric status of Donald Trump. Although the Goldwater Rule prohibits psychiatrists from offering diagnostic opinions on individuals they have never examined, no comparable rule exists for psychologists. We contend that, owing largely to the Goldwater Rule’s origins in psychiatry, a substantial body of psychological research on assessment and clinical judgment, including work on the questionable validity of unstructured interviews, the psychology of cognitive biases, and the validity of informant reports and of L (lifetime) data, has been overlooked in discussions of its merits. We conclude that although the Goldwater Rule may have been defensible several decades ago, it is outdated and premised on dubious scientific assumptions. We further contend that there are select cases in which psychological scientists with suitable expertise may harbor a “duty to inform,” allowing them to offer informed opinions concerning public figures’ mental health with appropriate caveats.


2007 ◽  
Vol 26 (3) ◽  
pp. 157-172
Author(s):  
Ivan P. Vaghely ◽  
Pierre-André Julien ◽  
André Cyr

Using grounded theory along with participant observation and interviews the authors explore how individuals in organizations process information. They build a model of human information processing which links the cognitivist-constructionist perspective to an algorithmic-heuristic continuum. They test this model using non-parametric procedures and find interesting results showing links to efficient information processing outcomes such as contributions to decision-making, knowledge-creation and innovation. They also identify some elements of best practice by efficient human information processing individuals whom they call the “information catalysts”.


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