The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

2020 ◽  
Vol 34 (3) ◽  
pp. 201-216 ◽  
Author(s):  
Thilo Kunkel ◽  
Rui Biscaia ◽  
Akiko Arai ◽  
Kwame Agyemang
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Mediating Effect ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Team Commitment ◽  
Social Media Platforms ◽  
The Relationship

This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these relationships. Data were collected from fans of soccer players through a cross-sectional survey promoted on social media platforms. A partial least squares structural equation model examined the direct effects of both athlete brand dimensions on athlete commitment, team commitment, and athlete sponsor preference, and the indirect effects mediated via self-brand connection. The results indicate that an athlete’s on-field image is significantly related to athlete sponsor preference, while the off-field image influences athlete commitment and team commitment. Self-brand connection is influenced by athlete off-field image and mediates the relationship between off-field image and athlete commitment. This study contributes to a better understanding of how to manage athlete brands and linkages between fans, athletes, and associated entities.

Sense of Coherence, Psychological Distress, and Disability Acceptance in Colostomy Cancer Survivors

2021 ◽  
pp. 019394592199452
Author(s):  
Huan Liu ◽  
Meifang Wang ◽  
Xiaomei Li ◽  
Qian Zhao ◽  
Jin Li
Keyword(s):  
Psychological Distress ◽  
Sense Of Coherence ◽  
Structural Equation ◽  
Equation Model ◽  
Mediating Effect ◽  
Permanent Colostomy ◽  
Cross Sectional ◽  
The Status ◽  
The Relationship

This study aimed to investigate the status of sense of coherence (SOC), acceptance of disability (AD) and psychological distress (PD) of patients with permanent colostomy and evaluate the role of AD in mediating the relationship between SOC and PD. Cross-sectional data were collected from 162 patients with permanent colostomy at stoma care outpatient clinic. Structural Equation Model of the SOC, AD, and PD was established to examine the mediating effect. Results indicated that the SOC and AD of patients with permanent colostomy were both at a low level, and PD was common in patients. In addition, a partial mediating effect of AD between SOC and PD was verified. Enhancing the SOC and AD of patients with permanent colostomy could be essential for alleviating their PD.

Attachment style, serial argument, and taking conflict personally

2015 ◽  
Vol 4 (1) ◽  
pp. 63-86 ◽  
Author(s):  
Dale Hample ◽  
Adam S. Richards
Keyword(s):  
Structural Equation Model ◽  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Close Relationships ◽  
Equation Model ◽  
Personal Relationships ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Relationship

Serial argument theory explains recurring conflict within personal relationships. The theory specifies that an arguer’s goals influence his/her tactics, leading to argument outcomes which include effects on the relationship. We extend this model in two ways. First we suggest that attachment styles predict serial argument goals. Second, we hypothesize that taking conflict personally (TCP) is an outcome of such arguments. University students (N = 682) completed a cross-sectional survey about their attachment styles and felt personalization regarding a serial argument they experienced. A structural equation model tested relationships between attachment styles, goals, tactics, outcomes, and TCP. Results indicated that attachment styles predict goals of serial arguing and serial argument outcomes predict TCP. The study shows that attachment styles have modest but statistically significant effects on goals of serial arguing in close relationships and that the tactics used in serial arguing predict the degree to which people take recurring conflict personally.

scholarly journals Fan Loyalty Toward International Football Team: The Role of Brand Image

2020 ◽  
Vol 2 (01) ◽  
pp. 58-72
Author(s):  
Dwi Irianto ◽  
Dwi Kartikasari
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
International Team ◽  
Football Team ◽  
The Relationship

The study of fan loyalty in sports marketing mostly is focused on spectator attachment and brand athlete. However, lack of studies examines the fan loyalty formulation toward the international team using brand image. This study aims to examine the influence of two brand image dimensions (attributes and benefits) in creating fan loyalty toward the international team. This study applies the covariance-based structural equation model for analyzing the data. The sample consists of 335 international team football fans in Indonesia. These results reveal that both attributes and benefits are pivotal factors in influencing attitudinal loyalty as well as behavioral loyalty. Further, the result shows that the effect of attributes on attitudinal loyalty is higher compared to behavioural loyalty. These findings extend the existing knowledge on the relationship between brand image and customer loyalty in a sports context and provide useful implications for practitioners to retain their fan loyalty.

The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

2020 ◽  
Vol 21 (2) ◽  
pp. 389-408 ◽  
Author(s):  
Hüseyin Çevik ◽  
Kerem Yıldırım Şimşek
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Model ◽  
Mediating Effect ◽  
Direct Effects ◽  
Content Type ◽  
World Championship ◽  
The Relationship

PurposeThe purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.Design/methodology/approachThe research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.FindingsThe results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.Originality/valueTo date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.

scholarly journals Effect of Marketing Practices on Credit Card Usage: The Mediating Role of Consumer Attitudes

2019 ◽  
Vol 1 (1) ◽  
pp. 16-27
Author(s):  
Dorcas Achieng Kerre
Keyword(s):  
Credit Card ◽  
Consumer Attitudes ◽  
Mediating Effect ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mediating Role ◽  
Two Factors ◽  
Credit Card Usage ◽  
The Relationship

Credit card use has gained popularity throughout the world.  Banks introduce the credit card service as a way of improving their revenue streams. However, in Kenya, the rate of growth in usage has rather been slow. This research surveyed credit card holders in Nairobi, Kenya with a view to investigate the effect of marketing practices on credit usage and whether consumer attitudes had a mediating effect between the two factors.   A cross-sectional survey was conducted by administering a structured questionnaire to 380 respondents. The study established that marketing practices affect credit card usage and that consumer attitudes did not significantly mediate the relationship between marketing practices and credit card usage. This paper makes a valuable contribution to managerial practice by showing how the elements of the extended marketing mix affect credit card usage. Thus it serves to inform the implementation of marketing strategy in banks by guiding on which aspects of marketing should be emphasised so as to increase credit card usage.

scholarly journals Transformational Leadership and Employees’ Creativity: A Multi-Mediation Model

2019 ◽  
Vol 5 (1) ◽  
pp. 1-21
Author(s):  
Maria Saleem ◽  
Faisal Mahmood
Keyword(s):  
Transformational Leadership ◽  
Leadership Style ◽  
Mediating Effect ◽  
Survey Method ◽  
Job Autonomy ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Mediating Role ◽  
The Relationship

This research aims to examine the relationship between transformational leadership and employees’ creativity through mediating role of trust and job autonomy. The study employed cross sectional survey method for the collection of data from 187 employees working in construction and banking sectors of Pakistan. The findings reveal that transformational leadership fosters employees’ creativity through trust and job autonomy. Both trust and job autonomy have statistically significant mediating effect. However, trust being the mediator, plays a more significant role in boosting up the transformational leadership and employees’ creativity relationship as compared to job autonomy. This research helps to know how transformational leadership enhances employees’ creativity by enlightening the mediating role of trust and job autonomy. Further, the findings of this research also help the managers to understand and create such environment which enhances employees’ creativity by focusing on the factors identified in this study. This research contributes to advance the literature on the mediating role of trust and job autonomy in describing the relationship of transformational leader and employee’s creativity and highlighting that trust plays a more important role to enhance creativity in contrast to job autonomy. Further, this is the first attempt to enhance the employee creativity through transformational leadership style and the mediating role of both trust and job autonomy in Pakistan.

Lecturers' commitment to teaching entrepreneurship: do transformational leadership, mindfulness and readiness for change matter?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sock Beei Yeap ◽  
Abdul Ghani Kanesan Abdullah ◽  
Lei Mee Thien
Keyword(s):  
Transformational Leadership ◽  
Structural Equation ◽  
Readiness For Change ◽  
Mediating Effect ◽  
Survey Method ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

PurposeThis study aims to examine the influence of transformational leadership and mindfulness on lecturers' commitment to teaching entrepreneurship with mediating effect of readiness for change in polytechnics.Design/methodology/approachThe study used the cross-sectional survey method. The sample participants were 171 lecturers from polytechnics. Data were analysed by using partial least squares–structural equation modelling (PLS-SEM) approach.FindingsFindings indicated that readiness for change mediated the relationship between transformational leadership and commitment to teaching entrepreneurship. Transformational leadership and mindfulness had no significant influence on commitment to teaching entrepreneurship. Readiness for change did not mediate the relationship between mindfulness and commitment to teaching entrepreneurship.Practical implicationsHigher education should be aware of the importance of lecturers' readiness for change. This is because readiness for change is the mediator of the relationship between transformational leadership and commitment to teaching entrepreneurship.Originality/valueThe study sheds light on the explanation of mediating effect of readiness for change to influence the relationship between transformational leadership and lecturers' commitment to teaching entrepreneurship in the Malaysian polytechnic context.

The effects of customer accountability and knowledge sharing on voluntary organizations’ (VOs) effectiveness

2017 ◽  
Vol 25 (1) ◽  
pp. 146-159 ◽  
Author(s):  
Nurul Hidayana Mohd Noor ◽  
Siti Hajar Abu Bakar Ah ◽  
Mohd Awang Idris
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Practical Implication ◽  
Voluntary Organizations ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose This study aims to examine how the relationship between customer accountability and voluntary organizations’ effectiveness is mediated by knowledge sharing. Design/methodology/approach Using a cross-sectional survey and a structured questionnaire, data were collected from 349 employees of Malaysian voluntary organizations (VOs). Baron and Kenny’s (1986) procedures for mediation testing were adopted for the main analysis. Findings Results of structural equation modelling indicated that knowledge sharing partially mediates the relationship between and voluntary organizations’ effectiveness. Research limitations/implications Despite the authors’ contribution on the current academia, this study only investigated 349 employees representing VOs located in a single area, which is the Klang Valley area, Malaysia. Further research could identify a larger sample that would strengthen the inferences and conclusions. Practical implications The main practical implication is that Malaysian VOs need to be aware of the impact of customer accountability upon their voluntary organizations’ effectiveness, and they need to inculcate their employees’ knowledge sharing behaviour to foster the impact of customer accountability on voluntary organizations’ effectiveness. Originality/value This paper is unique in that it is the first attempt to combine the previous direct effect relationship into a new model that shows the effect of customer accountability on voluntary organizations’ effectiveness and the role of knowledge sharing as a mediator in the context of Malaysian voluntary sector.

“Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nur Zulaikha Bt Mohamed Sadom ◽  
Farzana Quoquab ◽  
Jihad Mohammad
Keyword(s):  
Structural Equation ◽  
Hotel Industry ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Valuable Insight ◽  
Cross Sectional ◽  
Content Type ◽  
Price Consciousness ◽  
The Relationship

Purpose The prevailing overconsumption issue in the hotel industry is attributable mainly to the irresponsible consumption behaviour of hotel guests. In parallel with Islamic principles, which advocate abstinence from excess consumption and frugality, the “waste not, want not” notion can be considered as one of the effective solutions to this problem. However, little is known about the factors that drive frugality amongst Muslim tourists. In addressing this gap, this study aims to predict the effect of environmental advertising and green attitude on frugality in the context of the Malaysian hotel industry. The study also tests the mediating role of the green attitude between environmental advertising and frugality. Furthermore, it examines the role of price consciousness as a moderator of the green attitude-frugality link. Design/methodology/approach The stimulus-organism-response theory was used to develop the conceptual framework of this study. A cross-sectional method was used to collect 222 usable questionnaires from Muslim tourists in Malaysia. The hypothesised relationships were tested using the structural equation modelling, partial least squares approach. Findings The study found support for the direct effect of environmental advertising and green attitude on frugality. It also confirmed the mediating effect of the green attitude in the environmental advertising-frugality link. However, price consciousness did not moderate the relationship. Practical implications The findings of the study provide valuable insight for hoteliers in developing a green strategy that will foster frugality amongst Muslim hotel guests. It will also help them develop better strategies for the frugal segment, especially for the Muslim community. Originality/value The study is amongst the pioneers in investigating frugality in the tourism industry. It is also the first to introduce price consciousness as a moderator of the relationship between the green attitude and frugality. Furthermore, its examination of frugality amongst Muslim hotel guests is a new contribution to the literature.

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