Kerr black holes (BHs) have their angular momentum, [Formula: see text], bounded by their mass, [Formula: see text]: [Formula: see text]. There are, however, known BH solutions violating this Kerr bound. We propose a very simple universal bound on the rotation, rather than on the angular momentum, of four-dimensional, stationary and axisymmetric, asymptotically flat BHs, given in terms of an appropriately defined horizon linear velocity, [Formula: see text]. The [Formula: see text] bound is simply that [Formula: see text] cannot exceed the velocity of light. We verify the [Formula: see text] bound for known BH solutions, including some that violate the Kerr bound, and conjecture that only extremal Kerr BHs saturate the [Formula: see text] bound.