scholarly journals Privacy-Preserving Assessment of Social Network Data Trustworthiness

2014 ◽  
Vol 23 (02) ◽  
pp. 1441004 ◽  
Author(s):  
Chenyun Dai ◽  
Fang-Yu Rao ◽  
Traian Marius Truta ◽  
Elisa Bertino

Extracting useful knowledge from social network datasets is a challenging problem. While large online social networks such as Facebook and LinkedIn are well known and gather millions of users, small social networks are today becoming increasingly common. Many corporations already use existing social networks to connect to their customers. Seeing the increasing usage of small social networks, such companies will likely start to create in-house online social networks where they will own the data shared by customers. The trustworthiness of these online social networks is essentially important for decision making of those companies. In this paper, our goal is to assess the trustworthiness of local social network data by referencing external social networks. To add to the difficulty of this problem, privacy concerns that exist for many social network datasets have restricted the ability to analyze these networks and consequently to maximize the knowledge that can be extracted from them. This paper addresses this issue by introducing the problem of data trustworthiness in social networks when repositories of anonymized social networks exist that can be used to assess such trustworthiness. Three trust score computation models (absolute, relative, and weighted) that can be instantiated for specific anonymization models are defined and algorithms to calculate these trust scores are developed. Using both real and synthetic social networks, the usefulness of the trust score computation is validated through a series of experiments.

Author(s):  
Yamen Koubaa

The prediction of consumer behavior is largely based on the analysis of consumer data using statistics as a tool for prediction. Thanks to online social networks, large quantities of heterogeneous consumer data are now available at competitive costs. Though they have much in common with conventional data, online social network datasets display several different properties. The exploration of these unique properties is indispensable to insuring the accuracy of predictions and data analytics. This chapter presents online social data, discusses seven properties of online social network data, suggests some analysis tools, and draws implications regarding the use of social data analytics.


Author(s):  
Vijayaganth V.

Social networks have increased momentously in the last decade. Individuals are depending on interpersonal organizations for data, news, and the assessment of different clients on various topics. These issues often make social network data very complex to analyze manually, resulting in the persistent use of computational means for analyzing them. Data mining gives a variety of systems for identifying helpful learning from huge datasets and a wide range of techniques for detecting useful knowledge from massive datasets like trends, patterns and rules. This chapter discusses different data mining techniques used in mining social networks.


Sensors ◽  
2019 ◽  
Vol 19 (22) ◽  
pp. 4882 ◽  
Author(s):  
Fernando Terroso-Saenz ◽  
Andres Muñoz ◽  
José Cecilia

Road traffic pollution is one of the key factors affecting urban air quality. There is a consensus in the community that the efficient use of public transport is the most effective solution. In that sense, much effort has been made in the data mining discipline to come up with solutions able to anticipate taxi demands in a city. This helps to optimize the trips made by such an important urban means of transport. However, most of the existing solutions in the literature define the taxi demand prediction as a regression problem based on historical taxi records. This causes serious limitations with respect to the required data to operate and the interpretability of the prediction outcome. In this paper, we introduce QUADRIVEN (QUalitative tAxi Demand pRediction based on tIme-Variant onlinE social Network data analysis), a novel approach to deal with the taxi demand prediction problem based on human-generated data widely available on online social networks. The result of the prediction is defined on the basis of categorical labels that allow obtaining a semantically-enriched output. Finally, this proposal was tested with different models in a large urban area, showing quite promising results with an F1 score above 0.8.


2014 ◽  
Vol 2014 (4) ◽  
pp. 146-152 ◽  
Author(s):  
Александр Подвесовский ◽  
Aleksandr Podvesovskiy ◽  
Дмитрий Будыльский ◽  
Dmitriy Budylskiy

An opinion mining monitoring model for social networks introduced. The model includes text mining processing over social network data and uses sentiment analysis approach in particular. Practical usage results of software implementation and its requirements described as well as further research directions.


Author(s):  
Ryan Light ◽  
James Moody

This chapter presents an introduction to the basic concepts central to social network analysis. Written for those with little experience in the approach, the chapter aims to provide the necessary tools to dig deeper into exploring social networks via the subsequent chapters in this volume. It begins by introducing the building blocks of networks—nodes and edges—and their characteristics. Next, it outlines several of the major dimensions of network analysis, including the implications of boundary specification and levels of analysis. It also briefly introduces statistical approaches to networks and network data collection. The chapter concludes with a discussion of ethical issues that arise when collecting and analyzing social network data.


2021 ◽  
pp. 1-15
Author(s):  
Heather Mattie ◽  
Jukka-Pekka Onnela

Abstract With the increasing availability of behavioral data from diverse digital sources, such as social media sites and cell phones, it is now possible to obtain detailed information about the structure, strength, and directionality of social interactions in varied settings. While most metrics of network structure have traditionally been defined for unweighted and undirected networks only, the richness of current network data calls for extending these metrics to weighted and directed networks. One fundamental metric in social networks is edge overlap, the proportion of friends shared by two connected individuals. Here, we extend definitions of edge overlap to weighted and directed networks and present closed-form expressions for the mean and variance of each version for the Erdős–Rényi random graph and its weighted and directed counterparts. We apply these results to social network data collected in rural villages in southern Karnataka, India. We use our analytical results to quantify the extent to which the average overlap of the empirical social network deviates from that of corresponding random graphs and compare the values of overlap across networks. Our novel definitions allow the calculation of edge overlap for more complex networks, and our derivations provide a statistically rigorous way for comparing edge overlap across networks.


Author(s):  
Mantian (Mandy) Hu

In the age of Big Data, the social network data collected by telecom operators are growing exponentially. How to exploit these data and mine value from them is an important issue. In this article, an accurate marketing strategy based on social network is proposed. The strategy intends to help telecom operators to improve their marketing efficiency. This method is based on mutual peers' influence in social network, by identifying the influential users (leaders). These users can promote the information diffusion prominently. A precise marketing is realized by taking advantage of the user's influence. Data were collected from China Mobile and analyzed. For the massive datasets, the Apache Spark was chosen for its good scalability, effectiveness and efficiency. The result shows a great increase of the telecom traffic, compared with the result without leader identification.


2017 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Zainab Nayyar ◽  
Nousheen Hashmi ◽  
Nazish Rafique ◽  
Khurram Mahmood

The main purpose of analyzing the social network data is to observe the behaviors and trends that are followed by people. How people interact with each other, what they usually share, what are their interests on social networks, so that analysts can focus on new trends for the provision of those aspects which are of great interest for people so in this research article an easy approach of gathering and analyzing data through keyword based search in social networks is examined using NodeXL and data is gathered from twitter in which political trends have been analyzed. As a result the political trends among people are analyzed.


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