An Expanded Model of Success Factors for NPD Performance

2019 ◽  
Vol 16 (07) ◽  
pp. 1950054
Author(s):  
Tor Guimaraes ◽  
Ketan Paranjape ◽  
Mike Walton
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Success Factors ◽  
New Product ◽  
Multivariate Regression Analysis ◽  
Conclusive Evidence ◽  
Organization Culture ◽  
Manufacturing Companies ◽  
Management Of Technology ◽  
Proposed Model

Purpose: The literature prescribing important determinants of new product development success can be grouped into six main areas addressing organization culture, strategic leadership, competitive intelligence, management of technology, specific characteristics of the company’s NPD process, and the company’s absorptive capacity to use available knowledge to produce and commercialize new products. This study expands and tests an expanded model for enhancing the company’s new product development success. Design/methodology/approach: A field test using a mailed questionnaire to collect information from 311 manufacturing companies has been used to test the proposed model. To eliminate possible multicollinearity among the independent variables, a multivariate regression analysis was used. Findings: The results provide conclusive evidence about the importance of these success factors individually and in combination to explain the inter-company variance in success performing new product development. Research limitation/implications: Despite the relatively broad scope of the proposed model, other factors may also be important, should be identified, and tested in future studies. Practical implications: The items used for measuring each of the main constructs provide more specific insights regarding how managers should go about developing these success factors within their organizations. Originality/value: While the study is grounded in the literature of what until now have been relatively isolated areas of knowledge, it proposed and empirically tested a unique and increasingly integrated model for these areas considered important to new product development.

Competition intensity as moderator for NPD success

2019 ◽  
Vol 11 (4) ◽  
pp. 618-647
Author(s):  
Tor Guimaraes ◽  
Ketan Paranjape
Keyword(s):  
New Product Development ◽  
Success Factors ◽  
Multivariate Regression Analysis ◽  
Manufacturing Companies ◽  
Competition Intensity ◽  
Content Type ◽  
Intense Competition ◽  
Proposed Model ◽  
The Impact

Purpose This study aims to test the moderating impact of competition intensity on the relationships between the new product development (NPD) success factors and company success in NPD. Design/methodology/approach A mailed questionnaire collected information from 311 manufacturing companies to test the proposed model with moderated multivariate regression analysis. Findings The results corroborate the impact of competition intensity on the relationships between the success factors individually and company success performing NPD. Research limitations/implications Despite the relatively broad scope of the proposed model, other success factors and/or moderating and mediating variables may also be important. As such, these variables should be identified and tested in future studies. Practical implications In practice, competition is viewed as an unavoidable factor beyond the control of managers within a company. Undeniably, competition is a great stimulant for business innovation. Thus, it is important for managers to understand the need, to focus attention managing the success factors most important to increase the likelihood of long-term success for NPD projects, particularly in markets under intense competition. Originality/value While the study is grounded on well-established literature, its major constructs originated from relatively isolated areas of knowledge. The major contribution is empirically testing an integrated model for variables considered important for success in NPD and the moderating effect of intense competition.

Empirically Testing Factors Increasing Manufacturing Product Innovation Success

2018 ◽  
Vol 15 (02) ◽  
pp. 1850019 ◽  
Author(s):  
Tor Guimaraes ◽  
Ketan Paranjape ◽  
Mike Cornick ◽  
Curtis P. Armstrong
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
Innovation Process ◽  
New Product ◽  
Competitive Intelligence ◽  
Strategic Leadership ◽  
Management Of Technology ◽  
Proposed Model

Purpose: Important determinants of new product development success fall into five main areas encompassing strategic leadership, competitive intelligence, management of technology, specific characteristics of the company's innovation process, and the company's absorptive capacity to use available knowledge to produce and commercialize new products. Unfortunately the existing knowledge on each of these five areas is not being shared by researchers in the other areas, thus the models are focused on the particular research area. This study tests these constructs as a set of determinants of product innovation success. Design/methodology/approach: A field test using a mailed questionnaire to collect a relatively large sample of manufacturing companies has been used to test the proposed model. To eliminate possible multicollinearity among the independent variables, a multivariate regression analysis was used. Findings: The results provide clear evidence about the importance of competitive intelligence, strategic leadership, competitive intelligence, management of technology, specific characteristics of the company's innovation process, and company absorptive capacity with company success in new product development. Research limitation/implications: Despite the relatively broad scope of the proposed model, other factors may also be important and should be included in future studies. Practical implications: The items used for measuring the main constructs provide further and more specific insights into how managers should go about developing these areas within their organizations. Originality/value: While the study is grounded in the literature of what until now have been five separate areas of knowledge, it proposed a unique integrated model for these areas important to new product development.

scholarly journals To be successful in developing new products - a perspective from the project of manufacturing enterprises in HCMC

2013 ◽  
Vol 16 (1) ◽  
pp. 5-19
Author(s):  
Hung Nguyen Bui ◽  
Luong Phuoc Le ◽  
Hanh Thi Hong Tran ◽  
Dang Thi Hong Nguyen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Success Factors ◽  
Positive Impact ◽  
New Product ◽  
Manufacturing Companies ◽  
Manufacturing Enterprises ◽  
Two Factors ◽  
The Impact ◽  
Positive Impacts

New product development (NPD) is the major driver of profitability, maintains competitive advantage and ensures the survival of companies. Previous studies showed that a high failure rate was found in the projects of new product development, especially in the consumer market. Thus, this study aims at identifying the success factors of new product development projects at the manufacturing companies in Ho Chi Minh City. In accordance with this purpose, a research model is proposed for this study including four success factors: Nature of product, Project activities, Characteristics of market, and Corporate skills and resources. Total 400 questionnaires were sent to respondents who are project managers at the manufacturing companies, and then 123 feed-backs were considered qualified for the data analysis, with the response rate of 30.75 %. The results of this study show that the characteristics of market have the most positive impact on the success of projects in new product development. The nature of products as well as the corporate skills and resources are the two factors which are also found to have positive impacts on the success of projects in new product development. Meanwhile, the project activities also impose positive impacts on the success of the projects; yet, the impact level is less than the other three factors.

Critical Success Factors of New Product Development and Impact on Performance of Malaysian Automotive Industry

2014 ◽  
Vol 903 ◽  
pp. 431-437 ◽  
Author(s):  
Abdul Aziz Fazilah ◽  
Nur Najmiyah Jaafar ◽  
Sulaiman Suraya
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automotive Industry ◽  
Critical Success Factors ◽  
Success Factors ◽  
New Product ◽  
Success Factor ◽  
Management Support ◽  
Critical Success ◽  
Research Activities

This research paper shows a framework to conduct an empirical study in Malaysian automotive industry in order to improve their performance. There are factors which are effective factors in improving performance of Malaysian automotive companies namely top management support, cross functional teamwork, new product development (NPD) process, NPD strategies, and market research activities. The critical success factor of NPD is playing a fundamental role in determining the performance in Malaysian automotive companies. In this research study, a framework has been developed that includes critical success factors of NPD and project achievement to study their influence on the performance of Malaysian automotive companies. It is hoped that this paper can provide an academic source for both academicians and managers due to investigate the relationship between critical success factors of total NPD, project achievement and company performance in a systematic manner to increase successful rate of NPD progress.

Globalised Adoption of Knowledge Management in New Product Development: A Conceptual Framework from Project Management Perspective

2021 ◽  
Vol 12 (1) ◽  
pp. 37-37
Author(s):  
Bak Aun Teoh ◽  
Wei Hong Ling ◽  
Amlus Ibrahim
Keyword(s):  
Knowledge Management ◽  
Project Management ◽  
Product Development ◽  
New Product Development ◽  
Success Factors ◽  
Market Competition ◽  
New Product ◽  
Development Project ◽  
Team Members ◽  
The Impact

The growth in new knowledge and technology has substantially increased the complexity of the projects that is strongly influencing the time, cost, and quality of the project management. Due to the volatility of the current market, the effectiveness of knowledge management (KM) could reduce the project uncertainties, project life cycle costs, and risks of new product development (NPD). Since NPD is regarded as the key to innovation due to its strong connection between the knowledge and core competence, the ways how the knowledge will be captured, created, and shared among the project teams is important to remain competitive in today's business and market competition. Hence, the modes of how they are created and shared between the project team members as well as the impact of KM towards NPD will be discussed in this paper. KM are normally created and transferred through the conversion between explicit and tacit knowledge, which can be further applied into the project management. Furthermore, the existing knowledge of the organisation can be evaluated by the actions of decision makers, hence, it is undoubted that a better knowledge can lead to measurable efficiencies in production and product development. The key success factors of KM that have been implemented will be discussed in this paper as well, which help to increase the probability of project success. Keywords: New Product Development; Project Management; Knowledge Management; Globalisation

scholarly journals Resource-Constrained Innovation Method for Sustainability: Application of Morphological Analysis and TRIZ Inventive Principles

2020 ◽  
Vol 12 (3) ◽  
pp. 917 ◽  
Author(s):  
Zhenfeng Liu ◽  
Jian Feng ◽  
Jinfeng Wang
Keyword(s):  
Problem Solving ◽  
Literature Review ◽  
Product Development ◽  
New Product Development ◽  
Morphological Analysis ◽  
Success Factors ◽  
Resource Constraints ◽  
New Product ◽  
Resource Constrained ◽  
Research Avenue

Extensive research on resource-constrained innovation has been conducted by scholars and practitioners in recent years. An interesting research avenue is how firms explore the process of the new product development (NPD) and the ideas generation to foster resource-constrained innovation. However, despite the importance of product development and creative ideas under the resource-constraints contexts, innovation methods for applying to the resource-constrained innovation and designers have received comparatively less attention. As a remedy, this paper proposes a resource-constrained innovation method (RCIM) to generate ideas for the NPD. The RCIM is mainly divided into four sections: Developing the resource-constrained innovation approaches, developing the resource-constrained innovation dimensions, generating the creative ideas and evaluating the creative ideas. First, the resource-constrained innovation algorithms are developed based on success factors, characteristics, and attributes of resource-constrained innovation and the TRIZ (Teopия Peшeния Изoбpeтaтeльcкиx Зaдaч in Russian; Theory of Inventive Problem Solving in English) inventive principles via the systematic literature review (SLR). Second, the innovation dimensions are categorized to structure a target technology by means of the morphological analysis (MA) and the Derwent manual codes (DMCs) mapping based on collected patents. Third, the creative ideas are generated for the NPD by combining the innovation dimensions with the resource-constrained innovation approaches. Finally, the creative ideas are evaluated by the frugal criteria. The RCIM will stimulate designers’ creativity for achieving sustainability and innovation within constraint-based scenarios, MA and TRIZ.

A case study on FMEA-based improvement for managing new product development risk

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Antonio Carrizo Moreira ◽  
Luis Miguel D.F. Ferreira ◽  
Pedro Silva
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Early Phase ◽  
Design Methodology ◽  
New Product ◽  
Manufacturing Companies ◽  
User Friendliness ◽  
Content Type ◽  
Development Risk

PurposeThe purpose of this paper is to explore the applicability of the failure mode and effects analysis (FMEA) as an effective tool for decreasing failure risk in the early phase of the new product development (NPD), which adds to existing literature on the application of FMEA in NPD.Design/methodology/approachThrough the application of action research (AR) methodology, it was possible to develop a case study examining the use of FMEA to decrease NPD risk in an early phase of NPD execution.FindingsThe importance and immediate gains of identifying NPD failures support FMEA's usefulness for NPD risk decrease. Moreover, its user-friendliness, timeliness and cost advantages facilitate the introduction of FMEA in the early phase of NPD execution.Originality/valueFMEA is a well-known method used in manufacturing companies to identify and correct failures in products, processes and systems. This article explores the lack of practice-oriented evidence on the use of FMEA in the early phase of NPD execution and provides support to its applicability and effectiveness.

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