Research on Emotional State in Online Learning by Eye Tracking Technology

Author(s):  
Shengxi Liu ◽  
Xiaomei Tao ◽  
Qiong Gui
2019 ◽  
Vol 16 (3) ◽  
pp. 186-203 ◽  
Author(s):  
Su Mu ◽  
Meng Cui ◽  
Xiao Jin Wang ◽  
Jin Xiu Qiao ◽  
Dong Mei Tang

Purpose This study aims to use eye-tracking technology to conduct an empirical study about online learning process analysis, thus aiming to understand the attentional preferences and learning paths in online learners. Design/methodology/approach With eye movement tracking and data analysing technology, the Tobii X120 eye-tracking instrument, Tobii studio and online learning platform are used to record and visualise data of eye moving and learning steps during the real task-based online learning processes of 14 online learners. According to Barbara A. Soloman’s learning style classification framework, these learners’ learning style was presented in four dimensions. Based on data of eye moving, leaning style and operation in online course, the correlation about learners’ preferences of learning content, online learning paths and learning style were analysed based on according data. Findings The paper provides empirical insights about how change is brought about during online learning. It is found that there is no significant difference in attention preference between the students with the difference on the learning style of visual-verbal, although each person has a different attention preference on the learning content. Research limitations/implications The limitation of this study is that only one common type of video learning process is studied. The learning process of various types of instructional videos in online learning will be done in future research. Practical implications In this study, eye-movement tracking technology is used to understand students’ learning path and learning preference in the online learning process, which is helpful to optimise the online learning process and improve the efficiency of online learning. Social implications This research findings have been approved by relevant experts and have won the first prize in the school-level competition of South China Normal University in China. Originality/value In this study, the technology of psychology (eye-tracking technology) is introduced into the study of real task-based online learning process in the subject of educational technology, realising the integration of multi-disciplinary research techniques and methods.


2021 ◽  
Vol 15 ◽  
pp. 183449092110004
Author(s):  
Jing Yu ◽  
Xue-Rui Peng ◽  
Ming Yan

People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.


2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.


Heart Rhythm ◽  
2021 ◽  
Vol 18 (8) ◽  
pp. S356
Author(s):  
Heather Marie Giacone ◽  
Anne M. Dubin ◽  
Scott Ceresnak ◽  
Henry Chubb ◽  
William Rowland Goodyer ◽  
...  

Author(s):  
Sarah D’Angelo ◽  
Bertrand Schneider

Abstract The past decade has witnessed a growing interest for using dual eye tracking to understand and support remote collaboration, especially with studies that have established the benefits of displaying gaze information for small groups. While this line of work is promising, we lack a consistent framework that researchers can use to organize and categorize studies on the effect of shared gaze on social interactions. There exists a wide variety of terminology and methods for describing attentional alignment; researchers have used diverse techniques for designing gaze visualizations. The settings studied range from real-time peer collaboration to asynchronous viewing of eye-tracking video of an expert providing explanations. There has not been a conscious effort to synthesize and understand how these different approaches, techniques and applications impact the effectiveness of shared gaze visualizations (SGVs). In this paper, we summarize the related literature and the benefits of SGVs for collaboration, describe important terminology as well as appropriate measures for the dual eye-tracking space and discuss promising directions for future research. As eye-tracking technology becomes more ubiquitous, there is pressing need to develop a consistent approach to evaluation and design of SGVs. The present paper makes a first and significant step in this direction.


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