scholarly journals Identification of the oculo-motor system based on the Volterra model using eye tracking technology

2020 ◽  
Vol 1603 ◽  
pp. 012011
Author(s):  
Vitaliy D. Pavlenko ◽  
Marek Milosz ◽  
Mariusz Dzienkowski
Keyword(s):  
Eye Tracking ◽  
Motor System ◽  
Volterra Model ◽  
Tracking Technology

Building a classifier in the personality recognition system based on eye tracking data

2021 ◽  
Vol 1 (2 (6)) ◽  
Author(s):  
Vladislav Chori ◽  
Tetyana Shamanina ◽  
Vitaliy Pavlenko
Keyword(s):  
Eye Tracking ◽  
Motor System ◽  
Recognition System ◽  
Volterra Model ◽  
Biometric Identification ◽  
Eye Tracker ◽  
Transition Functions ◽  
Computational Errors ◽  
Personality Recognition ◽  
Tracking Technology

Identification systems that use biometric characteristics to solve the problem of access to information systems are becoming more common. The article proposes a new method of biometric identification of computer systems users, based on the determination of the integral Volterra model of the human oculo-motor system (OMS) according to experimental research "input-output" using innovative eye tracking technology. With the help of the Tobii Pro TX300 eye tracker, the data of OMC responses to test visual stimuli were obtained, displayed as bright dots on the computer screen at different distances from the start position in the "horizontal" direction. Based on the data obtained, the transition functions of the first, second and third orders of the OMS for two people were determined. To construct a personality classifier, the informativeness of the proposed heuristic features, determined on the basis of the transition functions in terms of the probability of correct recognition (PCR), is investigated. Pairs of features are established that are resistant to computational errors and have a high PCR value - in the range 0.92 - 0.97. Fig.: 8. Table: 5. Bibliography: 30 items. Key words: biometric identification, personality recognition, Volterra model, oculo-motor system, eye tracking technology, informativeness of features, classification.

scholarly journals Nonlinear Dynamics Identification of the Oculo-Motor System based on Eye Tracking Data

2021 ◽  
Vol 15 ◽  
pp. 569-577
Author(s):  
Vitaliy Pavlenko ◽  
Tetiana Shamanina ◽  
Vladislav Chori
Keyword(s):  
Eye Tracking ◽  
Motor System ◽  
Real Data ◽  
Software Tools ◽  
Volterra Model ◽  
Innovative Technology ◽  
Tracking Data ◽  
Nonlinear Dynamic Model ◽  
Nonlinear Properties ◽  
Dynamics Identification

Instrumental computing and software tools have been developed for constructing a nonlinear dynamic model of the human oculo-motor system (OMS) based on the data of input–output experiments using test visual stimuli and innovative technology eye tracking. For identification the Volterra model is used in the form of multidimensional transient functions of the 1st, 2nd and 3rd orders, taking into account the inertial and nonlinear properties of the OMS. Software tools for processing eye tracking data developed in the Matlab environment are tested on real data from an experimental study of OMS.

scholarly journals Identification of the Oculo-Motor System in the Form Volterra Model Based on Eye-Tracking Data

2021 ◽  
Vol 248 ◽  
pp. 01009
Author(s):  
Vitaliy D. Pavlenko ◽  
Tetiana V. Shamanina ◽  
Vladislav V. Chori
Keyword(s):  
Eye Tracking ◽  
Motor System ◽  
Volterra Model ◽  
Innovative Technology ◽  
Tracking Data ◽  
Input Output ◽  
Nonlinear Dynamic Model ◽  
Nonlinear Properties ◽  
Transition Functions ◽  
Identification Tool

Instrumental computing and software tools have been developed for constructing a nonlinear dynamic model of the human oculo-motor system (OMS) based on the data of input-output experiments using test visual stimulus and innovative technology. Volterra model in the form of multidimensional transition functions of the 1st, 2nd and 3rd orders, taking into account the inertial and nonlinear properties of the OMS was used as the identification tool. Eye-tracking data developed in the Matlab environment are tested on real datasets from an experimental study of OMS.

scholarly journals IDENTIFICATION OF THE OCULO-MOTOR SYSTEM BASED ON VOLTERRА MODEL AND EYE-TRACKING TECHNOLOGY

2019 ◽  
Vol 9 (4) ◽  
pp. 222-230
Author(s):  
Pavlenko V.D. ◽  
◽  
Broska D.V. ◽  
Chornyi V.S. ◽  
◽  
...  
Keyword(s):  
Eye Tracking ◽  
Motor System ◽  
Tracking Technology

scholarly journals The application of eye tracking technology in the evaluation of shoulder fit of male suit

2021 ◽  
Vol 1848 (1) ◽  
pp. 012130
Author(s):  
Lin Mei Yang ◽  
Yue Li ◽  
Xiao Gang Wang
Keyword(s):  
Eye Tracking ◽  
Tracking Technology

scholarly journals Effects of age on memory for pragmatic implications in advertising

2021 ◽  
Vol 15 ◽  
pp. 183449092110004
Author(s):  
Jing Yu ◽  
Xue-Rui Peng ◽  
Ming Yan
Keyword(s):  
Older Adults ◽  
Eye Tracking ◽  
Cognitive Processes ◽  
Time Processing ◽  
Movement Data ◽  
Processing Strategies ◽  
Health Related ◽  
Advertising Content ◽  
Inferential Processing ◽  
Tracking Technology

People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals B-PO04-190 A NOVEL VISUAL DIAGNOSTIC ASSESSMENT OF EXPERT AND NOVICE GAZE PATTERNS ON PEDIATRIC ELECTROCARDIOGRAMS USING EYE TRACKING TECHNOLOGY

Heart Rhythm ◽  
2021 ◽  
Vol 18 (8) ◽  
pp. S356
Author(s):  
Heather Marie Giacone ◽  
Anne M. Dubin ◽  
Scott Ceresnak ◽  
Henry Chubb ◽  
William Rowland Goodyer ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Diagnostic Assessment ◽  
Gaze Patterns ◽  
Expert And Novice ◽  
Tracking Technology
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