scholarly journals A Hybrid MCDM Model for New Product Development: Applied on the Taiwanese LiFePO4Industry

2015 ◽  
Vol 2015 ◽  
pp. 1-15 ◽  
Author(s):  
Wen-Chin Chen ◽  
Li-Yi Wang ◽  
Meng-Chen Lin
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Product Life Cycle ◽  
Lithium Iron Phosphate ◽  
Fuzzy Theory ◽  
Rapid Development ◽  
Multiple Criteria Decision Making ◽  
New Product ◽  
Iron Phosphate ◽  
Interpretive Structural Modeling

Recent years, since problems with respect to atmosphere pollution hasten countries to accentuate green-related policy regarding the sustainable energy, the lithium-iron phosphate (LiFePO4) battery has been appealed to the world. However, more and more firms invest the LiFePO4batteries production that has launched a fierce competition. Successful new product development (NPD) processes have been considered the key for LiFePO4battery firms to increase their competitive advantage. Firms must make correct decision faster due to the rapid development of technology and the decreasing product life cycle. This study proposes a hybrid multiple criteria decision making (MCDM) model based on the literature review and consultation with the experts, interpretive structural modeling (ISM), and fuzzy analytic network process (FANP) for evaluating various strategies for NPD. First of all, reviewing of literature and meeting with the experts are used to screen factors and select the criteria. Then, an ISM is managed to determine the feedback and interdependency of those factors in a network. Finally, a fuzzy theory is applied to resolve the linguistic hedges and an ANP is adopted to obtain the weights of all the factors. A case study is undertaken to validate the model in a Taiwanese company that provides professional packing and design for lithium-iron phosphate battery.

scholarly journals A Complete MCDM Model for NPD Performance Assessment in an LED-Based Lighting Plant Factory

2018 ◽  
Vol 2018 ◽  
pp. 1-24
Author(s):  
Wen-Chin Chen ◽  
Yen-Fu Lin ◽  
Kai-Ping Liu ◽  
Hui-Pin Chang ◽  
Li-Yi Wang ◽  
...  
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Crop Yields ◽  
Rapid Development ◽  
New Product ◽  
Fuzzy Decision Making ◽  
Trade Offs ◽  
Fuzzy Delphi ◽  
Plant Factory

Globally, industries and economies have undergone rapid development and expansion over the last several decades. As a result, global warming and environmental contaminations have resulted in climate change and jeopardized food security. In many developing countries, already decreasing crop yields are threatened by extreme weather and soil damaged by genetically modified food, making environmental problems worse and increasing food and organic product prices. For these reasons, this study proposes a hybrid multicriteria decision-making (MCDM) model for new product development (NPD) in the light-emitting diode- (LED-) based lighting plant factory. First, literature reviews and expert interviews are employed in constructing a list of decision-making objectives and criteria for new product development. Then, a fuzzy Delphi method (FDM) is used to screen the elements of the objectives and criteria, while a fuzzy decision-making trial and evaluation laboratory (FDEMATEL) is used to determine the relationships among the objectives and criteria. Finally, a fuzzy analytic network process (FANP) and a composite priority vector (CPV) are manipulated to determine the relative importance weights of the critical objectives and criteria. Results show that the proposed method can create a useful and assessable MCDM model for decision-making applications in new product development, and a case study is herein performed to validate the feasibility of the proposed model in a Taiwanese LED-based lighting plant factory, which not only provides the decision-makers with a feasible hierarchical data structure for decision-making guidance but also increases the competitive advantages of trade-offs on developing novel products.

Searching and Learning by Trial and Error

2011 ◽  
Vol 101 (6) ◽  
pp. 2277-2308 ◽  
Author(s):  
Steven Callander
Keyword(s):  
Brownian Motion ◽  
Life Cycle ◽  
Product Development ◽  
Dynamic Model ◽  
New Product Development ◽  
Product Life Cycle ◽  
New Product ◽  
Trial And Error ◽  
Optimal Behavior ◽  
Complete Knowledge

I study a dynamic model of trial-and-error search in which agents do not have complete knowledge of how choices are mapped into outcomes. Agents learn about the mapping by observing the choices of earlier agents and the outcomes that are realized. The key novelty is that the mapping is represented as the realized path of a Brownian motion. I characterize for this environment the optimal behavior each period as well as the trajectory of experimentation and learning through time. Applied to new product development, the model shares features of the data with the well-known Product Life Cycle. (JEL D81, D83, D92, L26)

Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

2015 ◽  
Vol 22 (5) ◽  
pp. 857-873 ◽  
Author(s):  
Arash Shahin ◽  
Somayeh Mohammadi Shahiverdi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automobile Industry ◽  
Product Life Cycle ◽  
New Product ◽  
Customer Lifetime Value ◽  
Kano Model ◽  
Content Type ◽  
Customer Lifetime ◽  
Lifetime Value

Purpose – In previous studies, historical information of customer had been used for determining customer lifetime value (CLV). The purpose of this paper is to modify CLV estimation to be applied before producing a new product. Design/methodology/approach – In this study, the CLV estimation has been modified using Kano satisfaction coefficient. The Kano satisfaction coefficient has been assumed as loyalty indicator in estimating CLV and related equations have been developed for allocating Kano requirements to various phases of product life cycle. The proposed approach has been examined in two new product options of the automobile industry. Finally, by using customers’ purchase records during three years, CLV has been calculated for both product development options. Findings – Findings indicate that CLV of the first development option is equal to 407 million and 500,000 toumans and of the second option is equal to 392 million toumans, this difference is related to different requirements of the Kano model, and as a result, to different satisfaction coefficients. Therefore, the first option has been suggested for investing in developing new product. Research limitations/implications – Application of the proposed approach is limited to short time periods. The findings are limited to the automobile industry. Originality/value – The modified approach of estimating CLV can be applied for prospective new product development in addition to traditional approaches in which, only the historical data of sold products are used. In addition, using Kano satisfaction coefficient in estimation of CLV in short periods, seems an appropriate approach for competitive industries that focus on dynamic needs of customers.

Design-Driven Integrated-Comprehensive Model CDFS Strategic Relationships

2014 ◽  
Author(s):  
Sasan T. Khorasani
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Product Development ◽  
New Product Development ◽  
Product Life Cycle ◽  
New Product ◽  
Added Value ◽  
Second Phase ◽  
Star Model ◽  
Product Life

Measuring quality in design-driven innovation is part of the larger subject of product design, supply chain management and new product development (NPD). In other words, better design and supply chain integration increase the efficiency and effectiveness of the production development process. In this work, I have studied the role of understanding the needs of customers and design approaches for new products through a combination of customer feedback and participation of designers in the first phase of new product development. Furthermore, I discuss why the incorporation of both designers and customer needs is important to design-driven innovation. In the second phase of this study, I present several case studies in terms of supplier-buyer relationships in order to find a solution that achieves a long-term relationship (the alliance-star model) in new product development, which is a crucial problem in the Blue Ocean Strategy. Finally, by presenting the CDFS (Customer-Designer-Firm-Supplier) strategic model, we show schematically the integrated-comprehensive process approach for creating a new innovative product from the concept phase through to the end of Product life cycle. This model presents the process of new innovation, which can ensure added value during Product life cycle.

scholarly journals Application of Quality Function Development Method to Establish Application of New Product Development Information System

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Chien-Wen Hung
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Fuzzy Theory ◽  
New Product ◽  
Product Development Process ◽  
Quality Function ◽  
Function Expansion ◽  
Processing Ability ◽  
Quality Function Development ◽  
Product Specifications

In the process of new product development, the customer's feeling is usually fuzzy phenomenon, how to evaluate various factors is to test the developer's intelligence, this study takes the new product development process as the research object, and applies the Quality Function expansion (QFD) method to establish a decision support system with fuzzy processing ability. In this study, the first development of quality function expansion (QFD) applied to Customer voice collection and analysis and conversion to product specifications. Then, the integration of fuzzy theory and the provision of different commodity development solutions as the best choice for products.

scholarly journals Challenges and Enablers for Rapid Product Development

2018 ◽  
Vol 5 (1) ◽  
pp. 25-49
Author(s):  
Jordan Verrollot ◽  
Arto Tolonen ◽  
Janne Harkonen ◽  
Harri J. O. Haapasalo
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Business Processes ◽  
Rapid Development ◽  
New Product ◽  
Product Data Management ◽  
Timely Manner ◽  
Rapid Product Development ◽  
Business Opportunities ◽  
Strong Market Position

This article describes how new product development (NPD) is critical to maintaining a strong market position. However, full-scale NPD may consume too much time and resources when necessary to react quickly to customer needs or emerging business opportunities. Rapid development (RaDe) is a type of incremental product development complementing the organizations' existing NPD process. In RaDe, new sales items are created by redesigning or upgrading existing products inexpensively, and in a timely manner. This article aims at clarifying the challenges and enablers relating to RaDe implementation in four case companies and by the means of reviewing literature. The identified challenges include the difficulty of differentiating between product developments models, the lack of clear definition for RaDe and issues in product data management. The enablers include structuring and managing projects differently compared to NPD, the utilization of existing supply-chain capabilities and the designed products fitting the current business processes to enable rapid product ramp-ups.

scholarly journals Product Life-Cycle Management and Distributor Contribution to New Product Development

2015 ◽  
Vol 33 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Mariachiara Restuccia ◽  
Ulrike de Brentani ◽  
Renaud Legoux ◽  
Jean-François Ouellet
Keyword(s):  
Life Cycle ◽  
Product Development ◽  
New Product Development ◽  
Product Life Cycle ◽  
New Product ◽  
Life Cycle Management ◽  
Product Life ◽  
Product Life Cycle Management

scholarly journals PENERAPAN METODE STAGE-GATE® PADA INOVASI PRODUK KOPI CELUP DENGAN PEMANIS STEVIA

2018 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Andy Chandra ◽  
Judy Retti Witono
Keyword(s):  
Life Cycle ◽  
Product Development ◽  
New Product Development ◽  
Business Model ◽  
Product Life Cycle ◽  
New Product ◽  
Value Proposition ◽  
Product Life ◽  
Business Model Canvas

Pengembangan produk baru (New Product Development) diperlukan untuk membuat product life cycle (PLC) yang berkesinambungan. Inovasi harus didukung oleh proses analisis kreatif mendalam agar produk dapat diterima saat diluncurkan ke pasar. Solusi yang ditawarkan adalah manajemen inovasi di perusahaan dalam bentuk co-creation dan breakthrough pada PLC produk yang lebih sesuai dengan keinginan dan kebutuhan konsumen. Metode inovatif yang digunakan adalah metode Stage-Gate®, dimana evaluasi proyek dilakukan secara terukur dan bertahap untuk meminimalkan risiko peluncuran produk baru dari ketidakpastian dan membuat penggunaan sumber daya menjadi lebih efektif dan efisien. Tujuan dari penelitian ini adalah menerapkan metode Stage-Gate® pada inovasi produk kopi celup manis. Produk ini merupakan minuman kopi Arabika dengan pemanis alami yaitu gula Stevia. Hasil yang didapatkan dalam penelitian ini adalah pada setiap pengembangan produk baru, maupun diversifikasi produk yang telah ada, dapat dikembangkan melalui co-creation pada PLC dengan menerapkan metode Stage-Gate® termodifikasi yang dikombinasikan menggunakan perlengkapan lain seperti value proposition canvas dan business model canvas. Dari penerapan metode ini terlihat gambaran dari strategi bisnis yang terukur dan dapat dievaluasi secara bertahap. Pengembangan produk kopi celup manis ini juga dilakukan dengan penggunaan sumber daya yang minimal, yang disesuaikan dengan keinginan dan kebutuhan dari konsumen, serta telah memiliki pasar potensial sejak awal produk ditawarkan.               Kata kunci: Inovasi, PLC, Stage-Gate®, kopi celup, Stevia

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