An Emerging Platform: From Money Transfer System to Mobile Money Ecosystem

M-Pesa is a mobile phone-based money transfer system in Kenya that was introduced in 2007 by Safaricom, a subsidiary of Vodafone. Since its inception, the mobile money industry has witnessed some unprecedented growth mainly due to the diverse products, key among them M-Pesa. Powered by the over 100% mobile phone penetration in Kenya, M-Pesa has revolutionized the social and economic lives of Kenyans. In this chapter, using case studies, the author explores the impact M-Pesa has had on women in Kenya. In reference to banking, the author looks at the regulations, polices, and restrictions of M-Pesa against the formal banking industry to understand which is more suited to women and hence its rate of adoption. Another parameter that the author explores is the convenience that M-Pesa guarantees the user and how this has impacted on the effectiveness and efficiency of transactions among women.

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A Proposed Secure Mobile Money Transfer System for SME in Bangladesh: An Industry 4.0 Perspective

2019 International Conference on Sustainable Technologies for Industry 4.0 (STI) ◽

10.1109/sti47673.2019.9068075 ◽

2019 ◽

Cited By ~ 1

Author(s):

Iyolita Islam ◽

Kazi Md. Munim ◽

Muhammad Nazrul Islam ◽

Md. Mahboob Karim

Keyword(s):

Industry 4.0 ◽

Transfer System ◽

Mobile Money ◽

Money Transfer

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Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives

Journal of Services Marketing ◽

10.1108/jsm-07-2020-0282 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ndeye Astou Manel Fall ◽

Fatou Diop-Sall ◽

Ingrid Poncin

Keyword(s):

Value Creation ◽

Behavioral Intentions ◽

Individual Characteristics ◽

Customer Relationship ◽

Management Policy ◽

Business Practices ◽

Service Market ◽

Content Type ◽

Mobile Money ◽

Money Transfer

Purpose Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in Senegal. Design/methodology/approach Mixed methods. Study 1 qualitatively investigates the effects of individual-contextual drivers on the experience value of MMT and behavioral intentions. Study 2 quantitatively tests the main causal effects between drivers and MMT. Findings Conceptual models of experience value including ethical and social dimensions proposed in MMT are positively related to behavioral intentions. Need for social interaction (NSI), self-efficacy (SEFF) and social pressure (SP) – sources of experience value creation/destruction – must be integrated into business practices. Results show the indirect positive influence of NSI on behavioral intentions through MMTs experience value. Moreover, traditional cultural orientation (TCO) is a source of value creation/destruction. Managers should build ethical relations with users, integrate social functions in MMT and understand users’ cultural and individual characteristics for better customer relationship management policy. Originality/value Few studies examine how MMT experience creates/destroys value in a Sub-Saharan African context, specifically in Senegal. The authors show that SP might destroy value and reveal how individual variables such as SEFF, NSI and TCO affect experience value creation/destruction. Surprisingly, NSI creates value, revealing MMT as hybrid self-service technology.

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‘Upliftment’, friends and finance: everyday exchange repertoires and mobile money transfer in Kenya

The Journal of Modern African Studies ◽

10.1017/s0022278x18000435 ◽

2018 ◽

Vol 56 (4) ◽

pp. 569-594 ◽

Cited By ~ 2

Author(s):

Susan Johnson ◽

Froukje Krijtenburg

Keyword(s):

East Africa ◽

Low Income ◽

Financial Inclusion ◽

Financial Systems ◽

Resource Exchange ◽

Mobile Money ◽

Depth Analysis ◽

Money Transfer ◽

New Perspective ◽

Analytical Approaches

AbstractThe rapid and massive adoption of mobile money transfer (MMT) services in East Africa, particularly in Kenya, stands in stark contrast to historically low use of formal financial systems on the continent. Its ‘fertile grounds’ therefore require in-depth analysis to understand the implications for African financial systems. This paper argues for the need to examine the underlying conceptual environment that enables low income and poor people's MMT adoption. It innovatively combines anthropological with ethnolinguistic analytical approaches to distinguish two repertoires around resource exchange. First, is a relational financial repertoire where relationships are developed and consolidated to create support and ‘upliftment’. A contrasting resource-focused repertoire is more like that of the formal financial sector. Identifying the conceptual features of relationality, the study offers a new perspective on the adoption and use of MMT in Africa and highlights the potential for disjunctures with policy efforts to increase financial inclusion.

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An Analysis of the Factors Influencing Consumers’ Adoption of Mobile Money Transfer Services (MMTs) in Masvingo Urban, Zimbabwe

British Journal of Economics Management & Trade ◽

10.9734/bjemt/2013/4670 ◽

2013 ◽

Vol 3 (4) ◽

pp. 498-512 ◽

Cited By ~ 4

Author(s):

John Marumbwa

Keyword(s):

Mobile Money ◽

Factors Influencing ◽

Money Transfer ◽

Transfer Services

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Impact of mobile money access on internal remittances, consumption expenditure and household welfare in Ghana

Journal of Economic and Administrative Sciences ◽

10.1108/jeas-04-2020-0045 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Priscilla Twumasi Baffour ◽

Wassiuw Abdul Rahaman ◽

Ibrahim Mohammed

Keyword(s):

Propensity Score ◽

Propensity Score Matching ◽

Treatment Effect ◽

Average Treatment Effect ◽

Consumption Expenditure ◽

Content Type ◽

Mobile Money ◽

Money Transfer ◽

Per Capita ◽

Transfer Services

PurposeThe purpose of this study is to examine the impact of mobile money access on internal remittances received, per capita consumption expenditure and welfare of household in Ghana.Design/methodology/approachThe study used data from the latest round of the Ghana Living Standards Survey (GLSS 7) and employed the propensity score matching technique to estimate average treatment effect between users and non-users of mobile money transfer services.FindingsThe study finds that using mobile money is welfare enhancing, particularly for poor households and the channel by which it impacts on welfare is through higher internal remittances received and per capita expenditure. The results from the average treatment effect indicate that mobile money users receive significantly higher remittances and consequently spend averagely higher on consumption than non-users.Research limitations/implicationsAlthough the data employed in this study is limited to one country, the findings support the financial inclusion role and developmental impact of mobile money transfer services. Hence, mobile money transfer services should be promoted and facilitated by the telecommunication and financial sector regulators.Originality/valueIn addition to making original contribution to the literature on the welfare impact of mobile money, the study's use of the propensity score matching is unique.

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