Potential of Brand Personality: Attachment Styles as Moderator

2012 ◽  
Vol 1 (1) ◽  
pp. 34 ◽  
Author(s):  
LO Ying Tuan ◽  
Huam Hon Tat ◽  
Ahmad Sharifuddin Shamsuddin ◽  
Amran Md Rasli ◽  
Ahmad Jusoh
Keyword(s):  
Empirical Study ◽  
Attachment Style ◽  
Coming Out ◽  
Attachment Styles ◽  
Brand Personality ◽  
The Other ◽  
Anxious Attachment ◽  
Brand Attachment ◽  
Avoidant Attachment ◽  
The Impact

The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in brand personality. A total of 300 students were surveyed. Their attachment style and their response towards sincere and exciting personality and its brand attachment were assessed. Empirical study shows that anxious attachment style consumer preferred sincere brand personality, tends to be attached with it and did not respond to any changes in brand personality.  Avoidant attachment style people on the other hand have a stronger relationship with the exciting brand personality, are not likely to be attached to it and will respond to changes in brand personality. This study implies that marketers should get to know their targeted market’s attachment style prior coming out with the suitable brand personality.

scholarly journals Is Self-Other distinction malleable? Egocentric and altercentric biases in empathy are modulated by priming attachment style and similarity mindsets

2020 ◽  
Author(s):  
Henryk Bukowski ◽  
Magdalena Boch ◽  
Claus Lamm ◽  
Giorgia Silani
Keyword(s):  
Attachment Style ◽  
Contextual Factors ◽  
The Other ◽  
Interpersonal Distance ◽  
Anxious Attachment ◽  
Affective Touch ◽  
Avoidant Attachment ◽  
Egocentric Bias ◽  
The Impact ◽  
Experienced Emotion

Empathic abilities are increasingly shown to be modulated by interpersonal and contextual factors. However, causal evidence regarding self-other distinction abilities in empathy, as measured by egocentric and altercentric biases, is virtually non-existent. This study aimed to demonstrate how malleable such biases are by investigating the impact of two priming manipulations. Prior to completion of an affective touch task, experiment 1 primed a secure, avoidant, or anxious attachment style, whereas experiment 2 primed a similarities or dissimilarities focus. We predicted that, unlike affect sharing, self-other distinction benefits from interpersonal distance primed by avoidant attachment and dissimilarities focus. Experiment 1 revealed a modulation of the altercentric bias: the extent the other person’s feelings biased self-perspective judgments was significantly lower in the avoidant attachment group than in the secure and anxious attachment groups. Experiment 2 demonstrated that egocentric bias – the extent to which first-hand experienced emotion biases judgments of another person’s emotion – was significantly lower in the group primed with a similarities focus. These findings suggest that self-other distinction abilities in empathy are modulated by interpersonal and contextual factors, but in ways that differ from affect sharing (in Experiment 1), and non-affective self-other distinction (in Experiment 2).

The impact of other customer perception on consumer-brand relationships

2018 ◽  
Vol 28 (2) ◽  
pp. 130-146 ◽  
Author(s):  
Sreejesh S. ◽  
Juhi Gahlot Sarkar ◽  
Abhigyan Sarkar ◽  
Abdolreza Eshghi ◽  
Anusree M.R.
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Hospitality Industry ◽  
Process Analysis ◽  
Anxious Attachment ◽  
Brand Love ◽  
Content Type ◽  
Customer Perception ◽  
Avoidant Attachment ◽  
The Impact

Purpose Extant research evidence demonstrates that customer satisfaction in a service encounter is influenced by other customer perception (OCP). However, scholarly research on the impact of OCP on brand love and the moderating influence of customers’ attachment styles in the context of hospitality industry is scarce. The purpose of this paper is to fill this gap in the literature. Design/methodology/approach The data were collected from customers of five and three-star hotels in India. Regression-based process analysis (Hayes, 2013) was used to test the proposed set of hypotheses. Findings The data analysis shows that OCP predicts brand love through the mediation of satisfaction. Individual’s anxious attachment style positively moderates “other customer perception-satisfaction” relationship, and avoidant attachment style negatively moderates the same relationship. Thus the effect of OCP is positively moderated by anxious attachment style, and negatively moderated by avoidant attachment style. Originality/value The value of this study lies in quantitatively investigating the roles played by OCP and individual attachment styles in shaping brand love in hospitality industry. In contrast to findings from previous research, the findings from this study suggest that anxious attachment style positively influences brand satisfaction and formation of brand love.

Romantic relationships in adults with ADHD: The effect of partner attachment style on relationship quality

2020 ◽  
Vol 38 (1) ◽  
pp. 42-64
Author(s):  
Katherine Knies ◽  
Elizabeth A. Bodalski ◽  
Kate Flory
Keyword(s):  
Romantic Relationships ◽  
Relationship Quality ◽  
Attachment Style ◽  
Attachment Styles ◽  
Romantic Relationship ◽  
Insecure Attachment ◽  
Adhd Symptoms ◽  
Anxious Attachment ◽  
Avoidant Attachment ◽  
Romantic Relationship Quality

Prior literature indicates that insecure attachment styles (i.e., anxious or avoidant) and attention-deficit/hyperactivity disorder (ADHD) both have negative impacts on romantic relationships, but relatively little is known about how these factors interact among couples where one partner has ADHD and the other does not. One hundred and fifty-nine partners of adults with significant ADHD symptoms completed measures of their own attachment styles, their partner’s ADHD symptoms, and relationship quality. Anxious attachment was associated with lower romantic relationship quality, but avoidant attachment was associated with more positive relationship outcomes. Results also indicated that the negative effect of ADHD symptoms on romantic relationship quality may be exacerbated by a partner’s high level of anxious attachment. Though insecure attachment styles are generally thought to have a negative impact on romantic relationships, avoidant attachment was generally associated with more positive outcomes in this study. Several possible explanations based on theoretical support are included in the discussion along with clinical applications and future directions.

scholarly journals Why Some People Just “Can’t Get No Satisfaction”: Secure versus Insecure Attachment Styles Affect One’s “Style of Being in the Social World”

2017 ◽  
Vol 9 (2) ◽  
pp. 36
Author(s):  
Willem Verbeke ◽  
Frank Belschack ◽  
Richard P. Bagozzi ◽  
Rumen Pozharliev ◽  
Tsachi Ein-Dor
Keyword(s):  
Attachment Style ◽  
Commercial Bank ◽  
Attachment Styles ◽  
Positive Emotions ◽  
Social World ◽  
Relationship Formation ◽  
Anxious Attachment ◽  
Luxury Goods ◽  
Avoidant Attachment ◽  
The Social

We first seek to explore the relationship between attachment styles of professional financial service customers and their ability to experience customer satisfaction and build relationships with a commercial bank. Secure attached people identify with the commercial bank, feel satisfied and are loyal with the commercial bank. Second, we question whether attachment styles and degrees of satisfaction are also reflected in a capacity to feel pleasure in attachments to luxury products, feel happiness and pro-activeness, develop positive relationships with others, and sleep well for multiple samples of non-commercial customers. Apparently, secure attached people form enjoyable attachments with luxury goods/brands. Equally, in life in general they show a proactive attitude and generosity toward others, and feel low envy. Anxious attachment style relates negatively with appraisal of and relationship formation with commercial banks, negatively with enjoyment and attachment to luxury goods, and negatively with generosity towards people and happiness. In addition, anxious attachment style relates positively with envy towards people and low sleep quality. Avoidant attachment style does not relate with any of the above variables except for a negative association with happiness with life in general. Finally, none of the attachment styles scales relates with the BIS-BAS scale, except that anxious attachment relates with the BIS scale, indicating largely that the attachment system does not function as an approach-avoidance system but helps in homeostatic regulation of stress due to the experience of quiescence with others. By studying how attachment styles affect people in commercial and general social domains we hope to pave the way for further exploration of the fundamental mechanisms that drive secure attached people as opposed to insecure attached people to generally experience positive emotions and outcomes in life. We tentatively suggest that compared to insecure attached people, secure attached people possess a different “style of being in the social world.”

Unwanted Pursuit in Same-Sex Relationships: Effects of Attachment Styles, Investment Model Variables, and Sexual Minority Stressors

Partner Abuse ◽  
2011 ◽  
Vol 2 (3) ◽  
pp. 300-322 ◽  
Author(s):  
Valerian J. Derlega ◽  
Barbara A. Winstead ◽  
Matthew R. Pearson ◽  
Louis J. Janda ◽  
Robin J. Lewis ◽  
...  
Keyword(s):  
Intimate Relationships ◽  
Attachment Styles ◽  
Investment Model ◽  
The Other ◽  
Anxious Attachment ◽  
Personality Variables ◽  
Relationship Beliefs ◽  
Avoidant Attachment ◽  
Unwanted Pursuit ◽  
The Relationship

This study examined the frequency and antecedents of unwanted pursuit in the intimate relationships of lesbians, gay men, bisexuals, and transgendered (LGBT) individuals. Analyses were conducted separately for disengagers (individuals who wanted to end a relationship when the other partner did not want to let go) and rejected partners (individuals who wanted to hold on to a relationship that the other person was trying to end). One hundred percent of disengagers reported having experienced at least one unwanted pursuit behavior, and 87.7% of rejected partners reported engaging in at least one unwanted pursuit behavior. Among rejected partners, anxious attachment positively predicted pursuit behaviors; and, among disengagers, avoidant attachment negatively predicted being the target of aggressive behaviors. Investment in the relationship predicted pursuit as reported by disengagers and rejected partners. In addition, lifetime experiences with minority stressors predicted being the target of pursuit among disengagers. The findings expand on earlier research about how personality variables and relationship beliefs affect unwanted pursuit. It also demonstrates how sexual minorities face extra challenges when one partner wants to break up and the other partner does not want the relationship to end.

Interparental conflict and relational attitudes within romantic relationships: The mediating role of attachment orientations

2022 ◽  
pp. 026540752110616
Author(s):  
Rami Tolmacz ◽  
Rachel Bachner-Melman ◽  
Lilac Lev-Ari ◽  
Karen Almagor
Keyword(s):  
Romantic Relationships ◽  
Attachment Style ◽  
Attachment Styles ◽  
Interparental Conflict ◽  
Structural Equations ◽  
Insecure Attachment ◽  
Couple Relationships ◽  
Anxious Attachment ◽  
Attachment Orientations ◽  
Avoidant Attachment

Early experiences and childhood perceptions of interparental conflict (IPC) have consistently been shown to have detrimental consequences for future psychological adjustment, in particular for attachment and couple relationships during adolescence and adulthood. We hypothesized that 1. IPC would predict anxious and avoidant attachment styles, and three relational attitudes associated with couple relationships: sense of relational entitlement, pathological concern, and authenticity; and 2. Attachment style would mediate the associations between IPC and these three relational attitudes. Measures of perceived IPC, attachment orientations, relational entitlement, pathological concern, and authenticity in romantic relationships were completed online by 280 young adults aged 19–32. IPC was positively correlated with anxious and avoidant attachment styles, restricted and inflated sense of entitlement, and pathological concern and negatively with authenticity. A structural equations model showed that IPC predicted avoidant and anxious attachment styles, which positively predicted an inflated and restricted sense of relational entitlement and pathological concern and negatively predicted authenticity. Attachment styles fully mediated the relationships between IPC and the relational attitudes. IPC therefore seems to be related to imbalanced attitudes in romantic relationships, due in part to a propensity toward insecure attachment orientations. Children with insecure attachment who are exposed to significant levels of IPC may be at high risk for relationship problems later in life because of difficulties exposing their vulnerability, assessing need fulfillment realistically, and caring for themselves as well as others. They should therefore be helped to communicate their relational needs to significant others, in particular to their partners.

scholarly journals Dogs’ Sociability, Owners’ Neuroticism and Attachment Style to Pets as Predictors of Dog Aggression

Animals ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 315 ◽  
Author(s):  
Elena Gobbo ◽  
Manja Zupan
Keyword(s):  
Aggressive Behavior ◽  
Attachment Style ◽  
Attachment Styles ◽  
Insecure Attachment ◽  
Psychological Profile ◽  
Anxious Attachment ◽  
Internal Factors ◽  
Psychological Profiles ◽  
Avoidant Attachment

A dog’s aggressive behavior is influenced by external and internal factors, including its psychological profile. In this study, dogs’ and owners’ personalities and the owners’ attachment style to their dogs were identified and associated with owner-reported dog aggression towards humans and animals. Forty Slovenian owners participated with their dogs, of different breeds and aggression history, sorted into three groups (non-aggressive dogs, dogs aggressive towards humans, and dogs aggressive towards animals). The owners filled out three separate questionnaires that assessed dog aggression history towards different targets, owner’s personality and degree of insecure attachment styles to dogs; namely anxious and avoidant attachment. Dog personality was characterized using a standardized dog mentality assessment test, during which the dog was exposed to nine tasks, performed outside, and dogs were scored based on behaviors they exhibited. The results indicated that dogs which were aggressive towards humans were less sociable than non-aggressive dogs and this was associated with the higher neuroticism scores of their owners. We also found that dogs which were aggressive towards strangers had owners with lower scores for anxious attachment and that dogs which were aggressive towards owners had owners with higher scores for avoidant attachment. These results imply that the psychological profiles of both a dog and its owner influence dog aggression towards humans.

scholarly journals Better to Have Loved and Lost? Human Avoidant Attachment Style Towards Dogs Predicts Group Membership as ‘Forever Owner’ or ‘Foster Carer’

Animals ◽  
2020 ◽  
Vol 10 (9) ◽  
pp. 1679
Author(s):  
Jannine M. Lockyer ◽  
Jessica L. Oliva
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Group Membership ◽  
Significant Other ◽  
Anxious Attachment ◽  
Physiological Performance ◽  
Companion Dogs ◽  
Avoidant Attachment ◽  
Working Dogs ◽  
Dog Attachment

Important physiological, performance, and relationship differences have been reported between companion and working dogs. This study aimed to investigate how human attachment styles manifest towards dogs, depending on the dog’s role. Seeing Eye Dog (SED) carer (n = 25) and Companion Dog Owner (CDO) (n = 78) avoidant and anxious attachment scores towards the dog in their care were compared. Feelings and motivations about being a SED carer or CDO were also investigated qualitatively. Significant differences were observed between pet avoidance, with avoidance scores significantly predicting SED carer group membership. Qualitative insights revealed more human prosocial motivations for becoming a SED carer, and more dog-related motivations for becoming a CDO, with CDOs more likely to consider their dog a ‘significant other’. This study corroborates findings supporting differences in human–dog relationships for working versus companion dogs. The potential impacts of human–dog attachment should be considered for SED success.

The effect of combat experience on adult attachment: A stepfamily perspective

2016 ◽  
Vol 18 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Ryan D Turner ◽  
David S Wood ◽  
D Aaron Parks ◽  
Kevin Shafer
Keyword(s):  
Emerging Adults ◽  
Attachment Style ◽  
Adult Attachment ◽  
Attachment Styles ◽  
Parent Child Relationship ◽  
Combat Experience ◽  
Avoidant Attachment ◽  
Child Relationship ◽  
The Impact ◽  
Parent Child

Summary Social science researchers have long examined the impact of combat experience on individual and family outcomes, but doing so within a stepfamily context has yet to be done. Drawn from a sample of young adults living in the USA, this study examines the effect of emerging adults’ combat experience on the relationship between their childhood attachment with a biological parent in a stepfamily setting and their adult attachment style with a romantic partner. Findings Results of multiple regression analysis indicate that a secure parent–child relationship within a stepfamily reduces the likelihood of exhibiting more characteristics of avoidant attachment style in adulthood. However, when interacted with combat experience, a secure parent-child relationship significantly increases the likelihood of exhibiting more characteristics of avoidant attachment in adulthood. Applications Results from this study advance previous research findings on the effect of wartime experience on individual outcomes by examining postcombat deployment attachment styles for individuals who were raised in a stepfamily context. Incorporating these findings into social work research and practice can help clinicians more effectively prevent service members’ maladaptive postdeployment attachment styles and treat individuals and families affected by them.

Attachment style and interpersonal trauma in refugees

2016 ◽  
Vol 50 (12) ◽  
pp. 1161-1168 ◽  
Author(s):  
Naser Morina ◽  
Ulrich Schnyder ◽  
Matthis Schick ◽  
Angela Nickerson ◽  
Richard A Bryant
Keyword(s):  
Attachment Style ◽  
Psychological Health ◽  
Attachment Styles ◽  
Traumatic Events ◽  
Cross Sectional Study ◽  
Interpersonal Trauma ◽  
Traumatic Experiences ◽  
Anxious Attachment ◽  
Cross Sectional ◽  
Avoidant Attachment

Background: Refugees can suffer many experiences that threaten their trust in others. Although models of refugee mental health have postulated that attachment securities may be damaged by refugee experiences, this has yet to be empirically tested. This study aimed to understand the relationship between the nature of traumatic experiences sustained by refugees and attachment styles. Method: In a cross-sectional study, treatment-seeking refugees ( N = 134) were assessed for traumatic exposure using the Harvard Trauma Questionnaire and Posttraumatic Diagnostic Scale. Attachment style was assessed using the Experiences in Close Relationship Scale. Results: Whereas gender and severity of interpersonal traumatic events predicted avoidant attachment style (accounting for 11% of the variance), neither these factors nor non-interpersonal trauma predicted anxious attachment. Conclusions: Exposure to interpersonal traumatic events, including torture, is associated with enduring avoidant attachment tendencies in refugees. This finding accords with attachment theories that prior adverse interpersonal experiences can undermine secure attachment systems, and may promote avoidance of attachment seeking. This finding may point to an important process maintaining poor psychological health in refugees affected by interpersonal trauma.

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