Impact of Consumer Centric Marketing Mix Elements on Consumer Buying Behavior : An Empirical Investigation in Context of FMCG Industry of Pakistan

2016 ◽  
Vol 5 (5) ◽  
pp. 30-42
Author(s):  
Muhammad Ali ◽  
Muhammad Ilyas ◽  
Chaudhary Abdul Rehman
Keyword(s):  
Empirical Investigation ◽  
Marketing Mix ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals Online classified Advertisements & consumer Buying Behavior: A case of analyzing the behavior of Karachi Buyers towards “OLX”

2020 ◽  
Vol 10 (02) ◽  
Author(s):  
Asim Rafiq
Keyword(s):  
Positive Impact ◽  
Sampling Technique ◽  
Specific Area ◽  
Marketing Mix ◽  
Buying Behavior ◽  
First Case ◽  
Consumer Interests ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this case study is to evaluate the impact of classified online ads available to shoppers for their convenience and to examine their buying behavior in Karachi. In this study sample size of 270 respondents has been taken by using a convenient sampling technique. Internet is a feasible option of buying products so, the variables used in this study as an independent variable are usability, interactivity, trust, marketing mix, aesthetics, and the dependent variable is consumer buying behavior. Factor analysis, Regression analysis and Reliability analysis are the statistical methods used in this study to analyze the results.  Results show that usability, interactivity, trust and marketing mix has a positive impact on consumer buying behavior while classified ads webs are weak in the aesthetics area and also lacking in retaining consumer interests in purchasing. After including demographics variables and excluding the limitation of this study for a specific area, a researcher could expedite research from a new perspective. The findings of this study contribute to the existing body of knowledge as it is the first case study that targets the online medium of purchase in the context of Karachi.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

scholarly journals The impact of Influencer marketing on consumer buying behavior in social networks

2019 ◽  
Author(s):  
Miglė Černikovaitė
Keyword(s):  
Social Networks ◽  
Research Area ◽  
Buying Behavior ◽  
Shared Information ◽  
The Impact ◽  
Conceptual Research ◽  
Practical Implications ◽  
Scientific Topic ◽  
Customer Satisfaction And Loyalty ◽  
Consumer Buying Behavior

Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

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