An Analysis of the Adolescent Consumer
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Although the consumer behavior of young people has become of increasing interest to marketing practitioners and public policy makers, little empirical data are available to be used in effective decision making. This paper presents an analysis of adolescent consumer behavior and provides empirical data useful in understanding differences among teenage consumers.
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2013 ◽
Vol 28
(3)
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pp. 577-587
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2011 ◽
Vol 225-226
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pp. 407-410
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