EXPRESS: Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global-Local Citizenship Identity

2020 ◽  
pp. 002224372097295
Author(s):  
Sharon Ng ◽  
Ali Faraji-Rad ◽  
Rajeev Batra

This research demonstrates that under states of certainty consumers with a relatively stronger global (local) identity prefer global (local) brands, whereas under states of uncertainty, consumers with a relatively stronger global (local) identity prefer local (global) brands. This effect occurs because uncertainty (certainty) activates a divergent (convergent) thinking style, which results in a preference for options that are more distant from (closer to) the identity to which consumers associate more strongly. The effect holds both when individuals’ global-local citizenship identity is measured and when it is manipulated. The research further establishes an important boundary condition for the effect. The effect holds in the citizenship identity context because people normally associate themselves with both local and global citizenship identities, and situational or dispositional factors only influence the degree to which they associate with each identity. The effect does not surface when local-global citizenship identities are construed as interfering, such that holding one identity is conceived as being in conflict with holding the other.

2019 ◽  
Vol 11 (1) ◽  
pp. 30 ◽  
Author(s):  
Chunling Yu ◽  
Lily C. Dong

This study explores the segmentation of young adult consumers in the growing market of China by adopting the cultural identity theory about global-local identity beliefs (global citizenship through global brands, nationalism, and consumer ethnocentrism). We use cluster analysis to outline individuals on their integration of three cultural beliefs. Then we examine each cluster for their attitude toward advertisements of global brands with global consumer cultural positioning (GCCP) and local consumer cultural positioning (LCCP). We identified four segments: the glocal citizen (37%), the explorer (26%), the extremely nationalist (19%) and the global-viewed adaptor (18%). All four segments demonstrate different attitudes to GCCP and LCCP advertisements and different purchasing intentions on global brands using GCCP and LCCP strategies.


2021 ◽  
pp. 144078332110538
Author(s):  
Quentin Maire

The relationship between global citizenship identity and actions remains an unsettled issue. In this article we use the PISA 2018 survey to explore whether global citizenship identity is associated with a greater likelihood of engaging in ‘globally minded’ practices among young Australians. Descriptive analysis reveals that self-reported global citizenship identity is associated with higher levels of moral cosmopolitanism, more so than with greater intercultural values or with more positive attitudes to immigrants. However, this self-declared identity does not necessarily translate into cosmopolitan action. Statistical modelling shows that, in the Australian context, global citizenship knowledge, values and identity account for a limited proportion of differences in self-reported cosmopolitan action. We argue that a sociological theory of practice helps explain these results. We conclude by highlighting future research opportunities to better understand the social determinants of global citizenship practices, including by exploring out-of-school socialisation and a broader range of cosmopolitan practices.


1977 ◽  
Vol 68 ◽  
pp. 35-58 ◽  
Author(s):  
Hideo Tamura

The exponential decay of the local energy for wave equations in exterior domains of the odd dimensional space has been proved in [1] ~ [6] etc. under the Dirichlet boundary condition and in [5], [7] under the Neumann condition and the other conditions. In this paper, we shall consider this problem for the following equation:


2020 ◽  
Vol 23 (1) ◽  
pp. 24-46
Author(s):  
Spencer Headworth

There is a notable contrast between welfare clients’ and welfare fraud investigators’ accounts of rule breaking behaviors. Clients describe some actions (or inactions) that constitute rule violations as accidental, and tend to attribute others to situational factors: program rules’ complexity, the exigencies of day-to-day subsistence, and time and energy limitations. Fraud investigators, on the other hand, are comparatively likely to identify rule breaking as deliberate and cite clients’ dispositions to explain the behavior. In part, this disparity reflects the “fundamental attribution error,” the tendency to overestimate dispositional factors’ role in driving others’ behavior. However, evidence from interviews with welfare fraud workers from five US states reveals the impactful administrative and normative factors that encourage them to make and assert attributions of intentionality and dispositional motivation. First, administrative priorities foreground intentional violations: federal authorities financially incentivize deliberate fraud charges, and managers favor these cases, which permit client suspensions and disqualifications. Second, emphasizing internal motivations over situational pressures serves a valuable normative function, establishing punished clients’ blameworthiness and thus defending the legitimacy of both individual fraud workers and the units they compose. These findings demonstrate how policy structures and enforcement practices do not just respond to blameworthy or legally culpable behavior, but help construct narratives of blameworthiness and culpability.


1980 ◽  
Vol 99 (2) ◽  
pp. 293-319 ◽  
Author(s):  
J. H. M. Disselhorst ◽  
L. Van Wijngaarden

The flow near the mouth of an open tube is examined, experimentally and theoretically, under conditions in which resonant acoustic waves are excited in the tube at the other end. If the edge of the tube is round, separation does not occur at high Strouhal numbers, which enables us to verify theoretical predictions for dissipation in the boundary layer and for acoustic radiation. Observation with the aid of schlieren pictures shows that in the case of a sharp edge vortices are formed during inflow. The vortices are shed from the pipe during outflow. Based on these observations a mathematical model is developed for the generation and shedding of vorticity. The main result of the analysis is a boundary condition for the pressure in the wave, to be applied near the mouth. The pressure amplitudes in the acoustic wave measured under resonance are compared with theoretical predictions made with the aid of the boundary condition obtained in the paper.


2008 ◽  
Vol 580-582 ◽  
pp. 649-654 ◽  
Author(s):  
Yun Sok Ha ◽  
Si Hoon Cho ◽  
Tae Won Jang

There are two ways of conventional thermal distortion analysis. One is thermal elastoplastic analysis and the other is equivalent forces method based on inherent strain. The former needs exorbitant analysis time, while the latter cannot obtain stress results and requires more time with loads modeling on curved plates. To solve those time-consuming problems, a new kind of thermal distortion analysis method was developed. In this method, inherent strains are devised to be used as direct input factors as boundary conditions. Suggested analysis method was already adopted at welding distortion analysis of large hull block, which was considered as impossible.


2011 ◽  
Vol 250-253 ◽  
pp. 4070-4073
Author(s):  
Chun Ming Li ◽  
Jing Chen ◽  
Chun Ling Zhang

In order to seek a simple follower part movement law of the cam mechanism, based on the discipline of defining inverse hour as the positive direction, the cosine, sine acceleration and 5-order polynomial law are analyzed and the characteristic of rigidity and flexibility attack are studied. The forming of movement law with 4-order polynomial is proposed. Cutting the raise course into two parts, the five undetermined coefficients can be defined by 5 boundary condition of the first part. The velocity drawing of the two parts is mirror symmetry around the cut point. The acceleration drawing of the two parts are center symmetry around the cut point. There is neither rigidity nor flexibility attack under the new movement law. Its velocity and acceleration drawing are smooth and its sensitive coefficient on the cam acceleration is more perfect. So the new movement law has a perfect dynamic property. Contrasting to the other law with the same characteristic, the new law is more simple and practical.


2004 ◽  
Vol 14 (06) ◽  
pp. 913-941 ◽  
Author(s):  
MAHDI BOUKROUCHE ◽  
GRZEGORZ ŁUKASZEWICZ

The asymptotic behavior of a Stokes flow with Fourier boundary condition on one part on the boundary and Tresca free boundary friction condition on the other, when one dimension of the fluid domain tends to zero is studied. The strong convergence of the velocity is proved, a specific Reynolds equation is obtained, and the uniqueness of the limit velocity and pressure distributions is established.


2018 ◽  
Vol 52 ◽  
pp. 77-93
Author(s):  
Agnieszka Mucha ◽  
Agnieszka Świgost ◽  
Łukasz Sykała

Village renewal is one of the basic tools for supporting the socio-economic development of rural areas in Poland. This article is an attempt to compare, on the example of the Małopolskie Voivodeship, two different sources of funding projects directly supporting the renewal process – programmes co-financed by the European funds and the Działaj Lokalnie (Act Locally) Programme. In both cases, particular attention was paid to the role and activity of various local entities in the process of village renewal. The analysis of completed projects and their beneficiaries indicates complementarity of the two rural development support instruments. Village renewal projects financed from the European Union budget, implemented mainly by public sector entities, primarily include infrastructure investments. On the other hand, within the Act Locally Programme there are supported soft activities, targeted, among others at building and strengthening local identity, undertaken by entities representing the social sector. Combining both sources of financing and the efforts of various local actors may be a response to searching for comprehensive solutions leading to multidimensional village renewal.


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