The Duplication of Viewing Law and Television Media Schedule Evaluation
1979 ◽
Vol 16
(3)
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pp. 333-340
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Keyword(s):
The U.S
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Patterns of television audience duplication (overlap of audiences between media vehicles) in the United States are found to be more complex than those in the United Kingdom. A new model of duplication is developed and shown to be better than previous estimates of the Viewing Law in describing television audience duplication in the U.S.