Export Diversification through Horticulture: Kenya – a Case Study
Certain developing countries have achieved economic diversification through expansion away from the more traditional, internationally traded agricultural and beverage crops to horticultural crops for export. Kenya is one such country. However, continued successful development of export markets for horticultural crops will depend on responding to the future challenges. In order to maintain and expand the market share against increased competition from other developing countries, certain strategies are required by any country wishing to export horticultural crops. The adoption of appropriate technologies such as refrigerated sea transport and pre-cooling facilities are necessary to maintain quality and minimize costs. Organized marketing must meet the demands of the market and comply with the importing country's legislation in terms of product, quality and specification. This requires a responsive and an innovative strategy. Finally, national and international trading policies need to be conducive to international trade.