scholarly journals Influence of personality traits on users’ viewing behaviour

2021 ◽  
pp. 016555152199805
Author(s):  
Samer Muthana Sarsam ◽  
Hosam Al-Samarraie ◽  
Ahmed Ibrahim Alzahrani
Keyword(s):  
Personality Traits ◽  
Personality Trait ◽  
Visual Image ◽  
Big Five Personality ◽  
Personal Factors ◽  
Facial Stimulus ◽  
Processing Theory ◽  
Holistic Face Processing ◽  
The Impact

Different views on the role of personal factors in moderating individual viewing behaviour exist. This study examined the impact of personality traits on individual viewing behaviour of facial stimulus. A total of 96 students (46 males and 50 females, age 23–28 years) were participated in this study. The Big-Five personality traits of all the participants together with data related to their eye-movements were collected and analysed. The results showed three groups of users who scored high on the personality traits of neuroticism, agreeableness and conscientiousness. Individuals who scored high in a specific personality trait were more probably to interpret the visual image differently from individuals with other personality traits. To determine the extent to which a specific personality trait is associated with users’ viewing behaviour of visual stimulus, a predictive model was developed and validated. The prediction results showed that 96.73% of the identified personality traits can potentially be predicted by the viewing behaviour of users. The findings of this study can expand the current understanding of human personality and choice behaviour. The study also contributes to the perceptual encoding process of faces and the perceptual mechanism in the holistic face processing theory.

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifigeneia Leri ◽  
Prokopis Theodoridis
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Holistic Approach ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Content Type ◽  
Wine Tourism ◽  
Revisit Intentions ◽  
The Impact

Purpose The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece. Design/methodology/approach The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis. Findings The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism. Research limitations/implications The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights. Practical implications The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies. Originality/value The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

scholarly journals IMPACT OF PERSONALITY ON ABSENTEEISM MODERATING ROLE OF ETHICAL ORIENTATION

2014 ◽  
Vol 02 (02) ◽  
pp. 32-44
Author(s):  
Mahroash Munir ◽  
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Future Research ◽  
Big Five Personality ◽  
Ethical Orientation ◽  
Orientation Data ◽  
The Impact ◽  
Moderating Role

This study examined the impact of big five personality traits on absenteeism with moderating role of ethical orientation. Data was collected from 150 university faculty members across Pakistan using a questionnaire. Results indicate that big five personality traits to a large extent account for absenteeism while ethical orientation plays an important role as a moderator. Implications and future research directions are also discussed.

scholarly journals The Impact of Personality Traits on Perceived Investment Performance: The Moderating Role of Social Interaction

2021 ◽  
Vol 14 (1) ◽  
pp. 1
Author(s):  
Ninditya Nareswari ◽  
Citra Wanodya Rahmani ◽  
Nugroho Priyo Negoro
Keyword(s):  
Social Interaction ◽  
Personality Traits ◽  
Positive Impact ◽  
Big Five Personality ◽  
Investment Performance ◽  
Negative Effect ◽  
High Level ◽  
The Impact ◽  
Moderating Role

Each investor has an investment plan to reach their investment objectives. Perceived investment performance was affected by a high level of the psychological aspect.  The purpose of this study was to test the effect of the Big Five personality traits on the perception of investment performance. This study also tests the moderating role of social interaction. PLS-SEM was used to test the hypotheses. Used individual stock investors in Indonesia, the findings showed that openness personality had a negative effect on perceived investment performance. Otherwise, conscientiousness, extraversion, agreeableness, and neuroticism had a positive impact on perceived investment performance. The results also show that social interaction moderates the relationship between conscientiousness, agreeableness, and perceived investment performance. This result shows that information selection and investment knowledge is important when allocating asset to achieve investment objectives.

Relationship between big five personality model and abusive supervision

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Bibi Tahira ◽  
Naveed Saif ◽  
Muhammad Haroon ◽  
Sadaqat Ali
Keyword(s):  
Big Five ◽  
Abusive Supervision ◽  
State Universities ◽  
Big Five Personality ◽  
Big Five Model ◽  
The Impact ◽  
First Time ◽  
Supervisor Behavior ◽  
Moderating Role

The current study tries to understand the diverse nature of relationship between personality Big Five Model (PBFM) and student's perception of abusive supervision in higher education institutions of Khyber Pakhtoonkhwa Pakistan. Data was collected in dyads i.e. (supervisors were asked to rate their personality attributes while student were asked to rate the supervisor behavior) through adopted construct. For this purpose, data was collected from three government state universities and one Private Sector University. The focus was on MS/M.Phill and PhD student and their supervisors of the mentioned universities. After measuring normality and validity regression analysis was conducted to assess the impact of supervisor personality characteristics that leads to abusive supervision. Findings indicate interestingly that except agreeableness other four attributes of (PBFM) are play their role for abusive supervision. The results are novel in the nature as for the first time Neuroticism, openness to experience, extraversion and conscientiousness are held responsible for the abusive supervision. The study did not explore the demographic characteristics, and moderating role of organizational culture, justice and interpersonal deviances to understand the strength of relationship in more detail way. Keywords: Personality big five model, abusive supervision, HEIs

Personality and Ideology

2021 ◽  
Author(s):  
Danny Osborne ◽  
Nicole Satherley ◽  
Chris G. Sibley
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Personality Trait ◽  
Negative Relationship ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Big Five Personality ◽  
Vast Literature ◽  
Political Conservatism ◽  
The Relationship

Research since the 1990s reveals that openness to experience—a personality trait that captures interest in novelty, creativity, unconventionalism, and open-mindedness—correlates negatively with political conservatism. This chapter summarizes this vast literature by meta-analyzing 232 unique samples (N = 575,691) that examine the relationship between the Big Five personality traits and conservatism. The results reveal that the negative relationship between openness to experience and conservatism (r = −.145) is nearly twice as big as the next strongest correlation between personality and ideology (namely, conscientiousness and conservatism; r = .076). The associations between personality traits and conservatism were, however, substantively larger in Western, educated, industrialized, rich, and democratic (WEIRD) countries than in non-WEIRD countries. The chapter concludes by reviewing recent longitudinal work demonstrating that openness to experience and conservatism are non-causally related. Collectively, the chapter shows that openness to experience is by far the strongest (negative) correlate of conservatism but that there is little evidence that this association is causal.

Effects of English usage on Facebook and personality traits on achievement of students learning English as a foreign language

2014 ◽  
Vol 42 (1) ◽  
pp. 17-24 ◽  
Author(s):  
Po-Chi Kao ◽  
Philip Craigie
Keyword(s):  
Foreign Language ◽  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Unique Contribution ◽  
Pearson Product Moment Correlation ◽  
English Usage ◽  
The Impact ◽  
Learning English

In this study we explored the impact of English usage on Facebook (EUF) and the Big Five personality traits of 164 Taiwanese university students on their level of achievement in learning English as a foreign language (EFL). Using the Pearson product-moment correlation coefficient, we found that EUF was positively associated with extraversion and conscientiousness, but negatively related to neuroticism. The results of a simultaneous multiple regression analysis indicated that EUF, extraversion, and neuroticism accounted for a statistically significant amount of variance in EFL achievement. Of the variables, EUF made the largest significant unique contribution to the prediction of the participants' EFL achievement.

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