‘Brand-Centred Control’: A Study of Internal Branding and Normative Control

2016 ◽  
Vol 38 (7) ◽  
pp. 895-915 ◽  
Author(s):  
Monika Müller
Keyword(s):  
Corporate Culture ◽  
Qualitative Case Study ◽  
Consumer Products ◽  
Additional Source ◽  
Internal Branding ◽  
Face To Face ◽  
Private Lives ◽  
New Form ◽  
Do So

In this article I present brand-centred control as a new form of normative control and examine the ways in which it affects employees. To do so, I draw on the results of a qualitative case study of a consumer products company with a strong corporate culture and brand, and examine internal branding as an extension of culture management. The key insights of the case study show that brand-centred control – unlike traditional normative control that typically works inside the company – also engages an external audience (customers, fans, and the wider public) as an additional source of normative control. As employees internalise the brand image of this external audience, they turn into brand representatives even in absence of face-to-face interactions with others and in their private lives. Brand-centred control thus blurs the boundaries between work and employees’ private lives in unprecedented ways. I discuss the ways in which employees respond to and resist brand-centred control and point to further research on brand-centred control as a significant new form of normative control.

Electronic Research Collaboration via Access Grid

2016 ◽  
pp. 147-156
Author(s):  
Jingjing Zhang
Keyword(s):  
Professional Learning ◽  
Research Collaboration ◽  
Qualitative Case Study ◽  
Face To Face ◽  
Connected Network ◽  
Research Activities ◽  
Technological Advances ◽  
Time Distance ◽  
Access Grid

Recent technological advances are providing new and exciting opportunities for researchers to work together across the conventional boundaries of time, distance, and discipline. These advances have formed new networks of research, both in electronic mediums and in face-to-face environments, different from traditional networks in terms of their changing nature and scope. This paper reports some of the preliminary findings from a qualitative case study of the establishment of the ‘EMT project'. It attempts to illustrate how the EMT project as a connected network formulates positive academic interactions and consequently facilitates professional learning immersed in research activities. In parallel, the study examines the benefits and problems arising from the sense of being together across time and space supported by advanced networked technologies in collaborative research, and further identifies the gap between the academic and the technical perspective in research.

scholarly journals Blended Learning Experience of Students Participating Pedagogical Formation Program: Advantages and Limitation of Blended Education

2016 ◽  
Vol 6 (1) ◽  
pp. 63 ◽  
Author(s):  
Fatih Saltan
Keyword(s):  
Online Education ◽  
Qualitative Case Study ◽  
Learning Experience ◽  
Teaching Profession ◽  
Face To Face ◽  
Arts And Sciences ◽  
Study Approach ◽  
Self Confidence ◽  
Group Interviews

The aim of this study was to investigate the learning experience of students studying pedagogic formation in blended design with regard to attendance, self confidence, and attitudes toward both Pedagogic Formation Program (PFP) and the teaching profession. In order to achieve this aim, a qualitative case study approach was carried out. The participants of this study consisted of 154 graduated Faculty of Arts and Sciences students who were enrolled in the first blended PFP in Turkey. A qualitative case study was conducted. Data were obtained through an open-ended questionnaire (n=154) and focus group interviews (n=8). The qualitative data were analyzed by using content analysis techniques. Overall, the results indicated that blended PFP was highly promising regarding professional development, self-confidence, accessibility and eliminating some disadvantages of distance education. Specifically, inherent problems of online education continued to take place in blended design but a balanced blended approach could minimize these weaknesses. Participants indicated that face-to-face sections were more applied, authentic and effective than the online part. On the other hand, most of the participants preferred to attend the online lessons regularly.  It was mainly because of availability concerns, travelling, and comfort of their home.

scholarly journals What Demotivates Foreign EFL Teachers? A Case Study in Turkish Context

2017 ◽  
Author(s):  
Turgay Han ◽  
Zinat Mahzoun
Keyword(s):  
Secondary School ◽  
English Language ◽  
School Administration ◽  
Qualitative Case Study ◽  
Effective Communication ◽  
Foreign Teachers ◽  
Face To Face ◽  
Efl Teachers ◽  
Field Notes

This article is the report of a qualitative case study proposed to investigate the demotivation factors of foreign EFL teachers in Turkish context. To that end, two foreign teachers of English language were chosen as the subjects at a primary/ secondary school in east of Turkey. Face-to-face interviews, profile forms, field notes and diaries were used to obtain the necessary data for the research. The findings indicated that lack of effective communication with school administration and colleagues and lack of interest, attention and respect from behalf of students were the main causes of demotivation at work for both teachers.

Integrating Strategy and Culture: The Culture of Dedication in Samsung Electronics and Apple Inc.

2019 ◽  
Vol 20 (1) ◽  
pp. 88-115
Author(s):  
Pulum Kim
Keyword(s):  
Organizational Culture ◽  
Organizational Behavior ◽  
Corporate Culture ◽  
Initial Conditions ◽  
Qualitative Case Study ◽  
Integrative Approach ◽  
Study Approach ◽  
Human Resource Policies ◽  
Culture Models

This study addresses the benefits and shortcomings of the organizational culture models employing organizational effectiveness and competitive advantage theories. Following the critical analysis of preceding literature, this study discusses the benefits of an integrative approach as demonstrated by the ABCD model for conceptualizing organizational culture for practitioners to proactively manage culture for enhanced firm performance. Also, by focusing on the sequential dynamics of ABCD model which denotes dedication as the originating point, this paper explores how the findings from organizational behavior can be integrated with the ABCD model to create a competitive corporate culture. For this purpose, Samsung Electronics and Apple Inc.’s leadership and human resource policies are and initial conditions that facilitate the creation of competitive culture are introduced through a qualitative case study approach.

Predicting success: Stakeholder readiness for home telecare diabetic support

2002 ◽  
Vol 8 (3_suppl) ◽  
pp. 33-36 ◽  
Author(s):  
M A Hebert ◽  
M J Paquin ◽  
S Iversen
Keyword(s):  
Quality Of Care ◽  
Home Care ◽  
Qualitative Case Study ◽  
New Technology ◽  
Face To Face ◽  
Predicting Success ◽  
Process And Outcome ◽  
Readiness To Adopt

summary Readiness to adopt a new technology is one factor that contributes to the success of a telehealth programme. Since one goal of telehealth is to improve care, it is appropriate to determine its success through a quality-of-care framework that addresses structure, process and outcome. A qualitative case study of home care in the Calgary Health Region in Alberta set out to understand how clients, nurses, physicians and managers perceived their readiness to use video-visits for home care. Focus groups, home visits, and telephone and face-to-face interviews were used to collect data. Readiness to adopt home telecare was compared between groups, as well as with behaviour predicted in the literature. Differences in perceptions were identified among the four participant groups. Clients and managers identified a higher degree of readiness-clients because of the potential to support independence in their homes and managers because of the potential efficiencies in the system.

scholarly journals Zoom-Storytelling : an Activity to Reduce Students’ Speaking Anxiety

2021 ◽  
Vol 21 (2) ◽  
pp. 112-121
Author(s):  
Rini Rini ◽  
Safrina S Noorman ◽  
Nia Nafisah
Keyword(s):  
Central Government ◽  
Qualitative Case Study ◽  
Case Study Research ◽  
Anxiety Level ◽  
Speaking Anxiety ◽  
Face To Face ◽  
Study Research

AbstrakDari empat keterampilan bahasa Inggris, keterampilan berbicara merupakan keterampilan yang paling sulit bagi siswa. Banyak alasan yang membuat siswa enggan berbicara bahasa Inggris, antara lain takut ditertawakan oleh temannya dan kurangnya rasa percaya diri. Faktor-faktor tersebut membuat siswa merasa cemas untuk berbicara dalam bahasa Inggris. Sejak diterapkannya pembelajaran dari rumah oleh pemerintah pusat akibat merebaknya Covid-19, siswa semakin tidak pernah berlatih berbicara dalam bahasa Inggris. Hal tersebut memperburuk tingkat kecemasan siswa untuk berbicara bahasa Inggris. Oleh karena itu, penelitian studi kasus kualitatif ini dilakukan untuk membantu mengurangi kecemasan siswa dalam berbicara bahasa Inggris dengan menggunakan zoom-storytelling, terutama ketika mereka diharuskan belajar dari rumah. FLCAS digunakan untuk mengukur tingkat kecemasan siswa. Hasil penelitian menunjukkan bahwa zoom-storytelling dapat mengurangi tingkat kecemasan siswa dalam berbicara bahasa Inggris. Melalui kegiatan zoom-storytelling ini, siswa terbantu untuk mendapatkan pembelajaran tatap muka secara virtual meskipun tidak berada di sekolah. Kata kunci: Aplikasi Zoom, Storytelling, Speaking Anxiety.AbstractAmong the four English skills, speaking is the most difficult skill for students. Many reasons make students reluctant to speak English, including being afraid of being laughed at by their friends and lack of confidence. These factors make students anxious to speak English. Since the implementation of learning from home by the central government due to the outbreak of the Covid-19, students have increasingly never practiced speaking English. It worsens the level of students' anxiety to speak English. Therefore, this qualitative case study research was conducted to help to reduce students' anxiety in speaking English by using zoom-storytelling, especially when they were required to learn from home. FLCAS was used to measure the student's anxiety level. The results showed that zoom-storytelling can reduce students' level of anxiety in speaking English. Through this zoom-storytelling activity, students were helped to get learning face-to-face virtually even though they were not in school.Keywords: Zoom Application, Storytelling, Speaking Anxiety. 

scholarly journals INSIDER RESEARCHERS: CHALLENGES & OPPORTUNITIES

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Khaliza Saidin
Keyword(s):  
Educational Research ◽  
Qualitative Case Study ◽  
Common Knowledge ◽  
Purposive Sampling ◽  
Face To Face ◽  
Life Problems ◽  
Excellent Teachers ◽  
Red Tape ◽  
The Common

A researcher plays an important role in the success of the topic being researched. Being an insider researcher could help the researcher to have more understanding about their research and the phenomena being studied. However, previous research revealed inconsistent results. Some argue that becoming an insider researcher could lead to a loss of objectivity and bias, while others found that it has potential to balance the ways issues being researched. The objective of this qualitative case study is to explore the potential and challenges of being an insider researcher. Ten excellent teachers were selected using purposive sampling and they were interviewed face to face. The findings revealed some advantages to the insider researcher in understanding the issues being studied as she has the common knowledge of the life, problems and challenges they face as excellent teachers. Moreover, the researcher also managed to reduced “red tape” in getting contact with the participants. The findings from this study enriched the literature on being an insider in educational research from the perspectives of excellent teachers.

scholarly journals EVEKTIFITAS MEDIA PEMBELAJARAN DARING EDMODO DALAM PERKULIAHAN PENDIDIKAN AGAMA ISLAM PADA MASA PANDEMI COVID-19

2020 ◽  
Vol 4 (2A) ◽  
pp. 77-82
Author(s):  
MINTEN AYU LARASATI
Keyword(s):  
Online Learning ◽  
Learning Outcomes ◽  
Learning Process ◽  
Qualitative Case Study ◽  
Student Discipline ◽  
Face To Face ◽  
Learning Functions ◽  
Course Material ◽  
The Media

The Covid-19 outbreak has greatly affected the learning process, because of lecturescannot be implemented in the form of face-to-face lectures. One way to getachieving learning outcomes is to use the system learning mediaonline. Online learning functions as a link between lecturers and studentswith an internet network that can be accessed anytime and anywhere. MediaOnline learning used is Edmodo, a learning platformbased on social networks. The purpose of this research is to analyze the effectiveness of the mediaedmodo in the PAI lecture on semseter 1 students, mix class at the UniversitySumbawa technology. This type of research is a qualitative case study, a methoddata collection used is documentation, interviews and observations.The results of the study concluded that the Covid-19 pandemic changed shapePAI learning becomes online, the media used is edmodo. Edmodo is ratedeffective for carrying out the learning process because, the course material can be accepted,studied and reviewed, assignment collection is simpler, easier and can be scoredaccepted directly, improve student discipline and consistency, easy andnice. Interaction and communication during online learning becomes easier anddirected with the features provided by Edmodo so that the objectives and CPMK PAI canwell earned.

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