scholarly journals Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study

2017 ◽  
Vol 46 (4) ◽  
pp. 794-816 ◽  
Author(s):  
Zoe Lee ◽  
Humphrey Bourne

Nonprofit organizations that engage in rebranding strategies face challenges reconciling normative (social or mission driven) and utilitarian (business driven) identities of their organizations. This research examines the interplay between rebranding processes and dual identities of 10 rebranded charitable organizations, in particular how these identities are reflected in managers’ narratives and subsequently shape rebranding strategies. The study reveals four types of rebranding strategies and the potential drivers for their adoption. Pressure to secure resources can lead nonprofit organizations to emphasize utilitarian identities in rebranding, and so surface hidden tensions among stakeholders reluctant to relinquish established normative identities. In managing the process of rebranding, senior managers engage in practices of justifying, re-visioning, and influencing to reduce emerging tensions. The research suggests that both utilitarian and normative identity concerns need to be addressed during the process.

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110145
Author(s):  
Ryan P. Fuller ◽  
Antonio La Sala

Organizations should prepare for crises, through identifying crisis concerns, having written crisis communication plans, and designating teams for crisis planning and response, for example. Nonprofit organizations, which represent an important sector of U.S. society, are no different in needing to prepare, but to date, a review of their crisis communication preparedness is lacking. Therefore, a national online survey of 2,005 U.S. charitable organizations was administered to determine nonprofit organizations’ adoption of an anticipatory perspective of crisis management. The anticipatory perspective shifts the organization’s focus from reaction to crises to anticipation of them. According to the survey, 75% of organizations reported at least one organizational crisis in the 24 months prior to taking the survey (circa 2017–2019). Loss of a major stakeholder was the most common organizational crisis that had occurred and the greatest future concern. Most nonprofits (97.5%) reported implementing some crisis communication preparedness tactics. Importantly, charitable organizations can enact communication preparedness tactics without significantly detracting from program delivery. Moreover, given the general concerns within the sector, nonprofit organizations should prepare specifically for loss of a major stakeholder and technologically created crises such as data breaches and negative word of mouth on social media.


2010 ◽  
Vol 35 (4) ◽  
pp. 805-830 ◽  
Author(s):  
Todd W. Moss ◽  
Jeremy C. Short ◽  
G. Tyge Payne ◽  
G.T. Lumpkin

2016 ◽  
Vol 6 (2) ◽  
pp. 272
Author(s):  
Varun Elembilassery

This exploratory study aims to develop a Competency Framework for Nonprofit Organizations (NPO) by applying the fundamentals of Competency Based Human Resource practices on Nonprofit Organizations. The study begins with a literature review and followed by detailed description of methodology for data collection. The data is derived from Indian Organization using three different methods. Firstly, a case study of an NPO working with rural women was done. Secondly, a website survey of job postings of seven NPOs working in different fields was done. And finally, an open ended online interview of management students with a past NPO work experience was done. Based on the observations from these three sources, a competency framework for NPOs is proposed. Limitations of the study, scope for future research and managerial implications are also discussed.


2011 ◽  
Vol 25 (2) ◽  
pp. 157-180 ◽  
Author(s):  
John A List

Through good and bad economic times, charitable gifts have continued to roll in largely unabated over the past half century. In a typical year, total charitable gifts of money now exceed 2 percent of gross domestic product. Moreover, charitable giving has nearly doubled in real terms since 1990, and the number of nonprofit organizations registered with the IRS grew by nearly 60 percent from 1995 to 2005. This study provides a perspective on the economic interplay of three types of actors: donors, charitable organizations, and government. How much is given annually? Who gives? Who are the recipients of these gifts? Would changes in the tax treatment of charitable contributions lead to more or less giving? How can charitable institutions design mechanisms to generate the greatest level of gifts? What about the effectiveness of seed money and matching grants?


2011 ◽  
Vol 25 (1) ◽  
pp. 107-125 ◽  
Author(s):  
Daniel G. Neely

SYNOPSIS: The early 2000s revealed a series of high-profile financial frauds in the corporate and nonprofit sectors. In response to several of these financial scandals, California passed the Nonprofit Integrity Act (NIA) of 2004. This seminal piece of governance regulation sought to increase financial transparency and mitigate fundraising abuses by California charitable organizations. This study examines the characteristics of California charitable organizations before and after the Act to understand the initial impact the Act had on nonprofit organizations. Key findings from the study include limited reported improvement in financial reporting quality and an increase in accounting fees following the implementation of the Act. California nonprofits subject to the Act’s provisions did exhibit an increase in executive compensation following the implementation of the Act; however, the increase was less than that exhibited by the population of nonprofits during the same time period. Overall, the results of this study suggest that the initial impact of regulations similar to the NIA is greatest for organizations that did not previously have a financial statement audit.


2016 ◽  
Vol 21 (1) ◽  
pp. 168-183 ◽  
Author(s):  
G.V. Semya ◽  
A.Y. Telitsyna

We analysed the role of socially oriented NGOs and volunteer services in the implementation of the objectives of National Strategy for Action on Children 2012–2017 and priority activities in the provision of services to vulnerable children and their families. The article provides the examples of innovative social practices and technologies developed and implemented by NGOs, which become generally accepted, widely used, and codified later. We show the role of the nonprofit institutions for the implementing the international experience. There is an increasing of the role of socially oriented NGOs as a partner of the regional authorities in the formulation and implementation of social policy modernization in the constituent entities of the Russian Federation over the past few years, including the organi- zation of interdepartmental and multidisciplinary interaction. The paper provides detailed analysis of the significance of the volunteer institution in the creation of conditions for development and socialization of children-orphans and children with disabilities, to identify further relevant activities in the context of deinstitu- tionalization of children in different categories without parental care, and trans- ferred to family care forms. The analysis showed that effective socially oriented NGOs, volunteer movements and public sector hampered by inadequate legal framework, weak activity of charitable organizations at the municipal level, the uncertainty of the evaluation of the action of NGOs and its effectiveness (lack of evaluation criteria), lack of staff training system for NCOs, "the fear of the authorities” is to transfer certain functions and powers as the national partner, the false perception of NGOs as a source of wealth and additional resources.


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