User's Social Network Site Loyalty

2017 ◽  
Vol 9 (3) ◽  
pp. 1-14
Author(s):  
Bo Han
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Influential Factors ◽  
Perceived Usefulness ◽  
Social Network Site ◽  
New Model ◽  
Positive Effects ◽  
Network Site ◽  
Perceived Enjoyment ◽  
The Web

The answers to the question of how to build a user's loyalty have become the most desirable knowledge to academics and practitioners, when the competitions turn drastic among social network sites. This article proposes a new model to investigate the influential factors of the user's cognitive loyalty and affective loyalty to a social network site. The authors find that the user's actualization of hoped for self and the informativeness of a social network site both have significant positive effects on the user's perceived usefulness and perceived enjoyment, thereby positively influencing the user's loyalties to the Web site.

scholarly journals Explaining the Use of Social Network Sites as Seen by Older Adults: The Enjoyment Component of a Hedonic Information System

2019 ◽  
Vol 16 (10) ◽  
pp. 1673 ◽  
Author(s):  
Patricio Ramírez-Correa ◽  
Elizabeth E. Grandón ◽  
Muriel Ramírez-Santana ◽  
Leonard Belmar Órdenes
Keyword(s):  
Older Adults ◽  
Social Network ◽  
Explanatory Power ◽  
Social Network Sites ◽  
Theoretical Explanation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Perceived Enjoyment

Previous studies suggest that older adults are living increasingly alone and without the company of their close relatives, which cause them depression problems and a detriment to their health and general wellbeing. The use of social network sites (SNS) allows them to reduce their isolation, improve their social participation, and increase their autonomy. Although the adoption of various information technologies by older adults has been studied, some assumptions still predominate, for example, that older adults use SNS only for utilitarian purposes. However, considering SNS as hedonic information systems, and in order to extend the theoretical explanation of the intention to use hedonic systems to their actual use, this study aims to determine the influence of perceived enjoyment, perceived usefulness, and perceived ease of use on the use of SNS by elders in Concepción, Chile. Two hundred fifty-three older adults participated in the cross-sectional study. The results indicate that perceived ease of use is the variable that has the greatest total effect in explaining the use of SNS and that by adding the perceived enjoyment construct, the explanatory power of the model increases significantly. Therefore, advancement in user acceptance models, especially in the use of SNS by elders, can be made by focusing on the type of system, hedonic or utilitarian.

Facebook Addiction: A Reply to Griffiths (2012)

2013 ◽  
Vol 113 (3) ◽  
pp. 899-902 ◽  
Author(s):  
Cecilie Schou Andreassen ◽  
Ståle Pallesen
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Future Research ◽  
Social Network Site ◽  
Network Site ◽  
Facebook Addiction ◽  
Shed Light

Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.

What Factors Affect People's Stickiness on the Social Network Site? The Case of Facebook in Taiwan

2011 ◽  
Vol 474-476 ◽  
pp. 1573-1577 ◽  
Author(s):  
Chao Ming Wu
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Social Network Site ◽  
Network Site ◽  
The Social

With the rapid growth of population of Internet, social network site has become a communicable platform that people share some information themselves or connecting whit friends, such as MySpace, Facebook, Twitter. This study uses TRA and TAM as basic model, and combined with the Social Identity Theory to explore what factors affect internet users to stick on the social network site. The study adopts the Facebook as experiment platform, and collects 318 Taiwanese samples from internet. After the analysis of structural equation model, main results are the followings: (1)Users’ social identity, perceived usefulness, perceived entertainment, attitude toward a social network site will significantly and positively affect their stickiness on a social network site; (2)Users’ perceived usefulness, perceived ease of use, perceived entertainment will significantly and positively affect their attitude toward a social network site; (3)Users’ social identity will affect their perceived usefulness and perceived entertainment toward a social network site.

Getting political on social network sites: Exploring online political discourse on Facebook

First Monday ◽  
2009 ◽  
Author(s):  
Matthew J. Kushin ◽  
Kelin Kitchener
Keyword(s):  
Social Network ◽  
Behavior Analysis ◽  
Political Discourse ◽  
Social Network Sites ◽  
Large Majority ◽  
Political Discussion ◽  
Social Network Site ◽  
Internet Technologies ◽  
Network Site ◽  
The Social

This study explores use of the social network site Facebook for online political discussion. Online political discussion has been criticized for isolating disagreeing persons from engaging in discussion and for having an atmosphere of uncivil discussion behavior. Analysis reveals the participation of disagreeing parties within the discussion with the large majority of posters (73 percent) expressing support for the stated position of the Facebook group, and a minority of posters (17 percent) expressing opposition to the position of the group. Despite the presence of uncivil discussion posting within the Facebook group, the large majority of discussion participation (75 percent) is devoid of flaming. Results of this study provide important groundwork and raise new questions for study of online political discussion as it occurs in the emergent Internet technologies of social network sites.

scholarly journals Towards a Conceptualization of Casual Protest Participation: Parsing a Case from the Save Roşia Montană Campaign

2017 ◽  
Author(s):  
Dan Mercea
Keyword(s):  
Social Network ◽  
North America ◽  
Western Europe ◽  
Social Network Sites ◽  
Voluntary Organization ◽  
Social Network Site ◽  
Liberal Democracies ◽  
Environmental Protest ◽  
Network Site ◽  
Rosia Montana

There is currently an empirical gap in the literature on protest participation in liberal democracies, which has overwhelmingly focused on Western Europe and North America at the expense of Eastern Europe. To contribute to closing that gap, this article reviews findings from a multi-method field study conducted at FânFest, the environmental protest festival designed to boost participation in Save Roşia Montană, the most prominent environmental campaign in Romania. In contrast to its Western counterparts, Romania has seen markedly lower levels of involvement in voluntary organizationsthat are a key setting for mobilization into collective action. Concurrently, experience with participation in physical protests is limited amongst Romanians. Specifically, the article probes recent indications that social network sites provide new impetus to protest participation as an instrumental means of mobilization. Dwelling on a distinction between experienced and newcomers to protest, results indicate that social network site usage may make possible the casual participation of individuals with prior protest experience who are not activists in a voluntary organization. Whilst this finding may signal a new participatory mode hinging on digitally networked communication, which is beginning to be theorized, it confounds expectations pertaining to a net contribution of social network site usage to the participation of newcomers to protest.

Performance Management within Social Network Sites

2012 ◽  
Vol 3 (2) ◽  
pp. 49-63 ◽  
Author(s):  
Michel Wasmann ◽  
Marco Spruit
Keyword(s):  
Social Network ◽  
Performance Management ◽  
Business Intelligence ◽  
Single Case ◽  
Continuous Process ◽  
Social Network Sites ◽  
Process Models ◽  
Social Network Site ◽  
Business Decisions ◽  
Network Site

The huge amount of data and complexity of decisions in the current information age requires decision makers to utilize information analysis tools for supporting business decisions. This is also the case for social network sites which control huge amounts of data just waiting to be transformed from information to valuable knowledge through Business Intelligence methods. These techniques are not yet widely in use within companies whose core business revolves around user generated content. This research conducts a qualitative research to provide more knowledge and a deeper understanding of a Business Intelligence approach which supports the business model of companies exploiting a Social Network Site. Available Business Intelligence process models do not take the organizational aspects into account as continuous process improvement elements. Therefore, this work proposes the new method: the Social Network Intelligence Process (SNIP) Method. The SNIP Method and its related management information items were validated through a series of expert interviews and an in-depth single case study at the leading Dutch social network site.

scholarly journals Extending the Hyperpersonal Model to Observing Others: The Hyperperception Model

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Christopher Carpenter ◽  
Erin Spottswood
Keyword(s):  
Social Network ◽  
Mobile Application ◽  
Feedback Loop ◽  
Mobile Apps ◽  
Social Network Site ◽  
New Model ◽  
Online Interactions ◽  
Network Site ◽  
Hyperpersonal Model

Much of our Social Network Site (SNS) and associated mobile application use involves observing and interpreting other people’s online presentations and interactions. This paper proposes an extension of the hyperpersonal model (Walther, 1996), called the hyperperception model, which can be used to explain and predict the potential psychological and relational effects that result from observing other people interact on SNSs and mobile apps. In this new model the observer of other people’s online interactions is the focus rather than the original hyperpersonal’s focus on the dyad. Hyperperception effects occur when an observer perceives higher intensity in others’ SNS interactions than those observed perceive. Following the hyperpersonal model, this extension identifies channel, sender, receiver, and feedback loop components that encourage hyperperceptions of others’ relationship by observers on SNSs. Applications to a variety of interpersonal phenomena are discussed.

scholarly journals Voters’ involvement, attitude, and confidence in the era of new media

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Hang Lee
Keyword(s):  
Social Network ◽  
Positive Impact ◽  
Social Network Sites ◽  
Empirical Support ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Social Network Site ◽  
Network Site ◽  
Voting Decisions ◽  
The Impact

AbstractSocial network sites have now become one of the important media channels for election campaigns. Researches in the domain of social sciences are starting to form a picture of how social network site itself might affect political participation. However, there has not been much attention given to the influence of the determinants of social network site usage on voters’ involvement and their attitude and confidence. Thus, this research extends the concept of previous research and aims to examine the relationship between the determinants of social network site usage, voters’ involvement with politics, voters’ attitude toward voting, and their confidence of voting decision. This research uses a mediation regression model to run a Likert scaled dataset from 211 questionnaires. The results of this research show that the three determinants of social network site usage have positive impact on voters’ involvement with politics, which further affects voters’ attitude toward voting and their confidence of decisions. More specifically, social network site users’ ‘need to belong’ and their ‘perceived ease of use’ towards the sites significantly increase their involvement with politics and further enhance their attitude toward voting and their confidence of voting decisions. This research has several contributions in the field of academic and management. First, it provides a framework to explain the impact of social network sites usage on voters’ attitude and confidence. Second, it provides an empirical support for using actual data from actual social network site users. Third, the findings of this research indicate that when intending to strengthen voters’ attitude toward voting in order to enhance voting rate or to raise voters’ confidence of their voting decisions on a specific candidate or party, political campaign managers and candidates are suggested to take into account users’ feel of belongings in a certain online community and their perceived effort when using a certain social network site.

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