Transforming Ottawa Charter health promotion concepts into Swedish public health policy

2007 ◽  
Vol 14 (4) ◽  
pp. 244-249 ◽  
Author(s):  
Bosse Pettersson
Author(s):  
Deborah Lupton

This chapter explores the use of digital health technologies in health promotion endeavors. This “digitized health promotion” is the latest stage in the trajectory of health promotion ideology and practice over the past four decades in wealthy Anglophone nations. Lupton argues that over this period the individualistic approach to good health commonly espoused in medicine and public health was challenged by advocates arguing for a greater focus on social justice and social epidemiology. The individualistic approach to health promotion never disappeared, however, and has gathered momentum in the current economic, political, and technological climate. While many health promotion workers still champion the ideals of “health for all,” public health policy in the context of digitized health promotion has begun to return to emphasizing personal responsibility for health.


Author(s):  
Fiona Dukelow

This chapter focuses on a the 2011 health promotion campaign Stop the Spread, part of which involved the distribution of measuring tapes to the population via pharmacies to encourage people to measure their waists. Drawing on an analysis of campaign materials, the chapter explores the significance of Stop the Spread as a governmental technology and form of biopower in which medical discourse was utilised in an effort to not only re-programme ideas of what a normal healthy body should measure and look like, but also to more directly attempt to change behaviour by gifting people the technology to measure themselves, and to ultimately inscribe those numbers on their bodies. This chapter provides insights into how neoliberal governmentality is evolving in relation to public health policy, not least in the context of soft paternalism which is more directive in its use of techniques and strategies to steer norms and behaviour, whilst remaining highly individualised in terms of its understanding of health and its determinants.


2009 ◽  
Vol 36 (3) ◽  
pp. 464-475 ◽  
Author(s):  
Elizabeth H. Howze ◽  
M. Elaine Auld ◽  
Lynn D. Woodhouse ◽  
Jessica Gershick ◽  
William C. Livingood

The Galway Consensus Conference articulated key definitions, principles, values, and core domains of practice as the foundation for the diffusion of health promotion across the globe. The conference occurred in the context of an urgent need for large numbers of trained health workers in developing countries, which face multiple severe threats to the health of their people. In this article, the authors draw on the experience acquired by the health promotion profession in the United States to illustrate what might be done to build health promotion capacity in developing countries. They examine the profession's experience in the areas of accreditation and certification, research and publications, advocating for the profession, and advocating for public health policy. Finally, the authors direct a challenge to the profession in the United States to extend a hand to developing countries to assist them in expanding their capacity to prepare health promotion professionals and deliver health promotion services.


2001 ◽  
Vol 9 (6) ◽  
pp. 507-509 ◽  
Author(s):  
Rob Baggott ◽  
David J Hunter

2005 ◽  
Author(s):  
Leslie A. Crimin ◽  
Carol T. Miller

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