Framing in International Student Recruitment: A Cross-Country Comparison of the Online Corporate Identity of Universities

2021 ◽  
pp. 102831532110420
Author(s):  
Pernill Gerdien Antoinette van der Rijt

The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international students. In this study, the online corporate identity of top universities in 12 countries is compared by semantic network analyses. This cross-country comparison demonstrates that universities in different countries create a distinctive online corporate identity by using different (combinations of) frames within four identified themes: internal characteristics, student resources, external position and affairs, and corporate citizenship. These insights are useful in the development of communication strategies by universities and national governments.

Author(s):  
Hyejin Park ◽  
Han Woo Park

This paper explores the structural connectedness and associations of international student mobility and scholarly communication on a global scale. First, it examines the exchange of international students. Next, it investigates network structures of international student mobility and scholarly communication on two social media platforms, Twitter and Mendeley. It also determines which social media platform predicts more inter-country student exchange networks than the other and their statistical relationship. Data are obtained from Unesco for student mobility networks and Altmetric.com for scholarly communication on social media. Scholarly communication activities are measured by two factors: Mendeley-based research citations and Twitter-mediated research mentions. As a result, China and the USA exchanged most international students. The network structures of student mobility and online scholarly communication followed the ideas of World System Theory that describes core, periphery, and semi-periphery areas. The network analyses showed that the USA hosted the largest number of overseas students and was positioned at the center of student mobility and scholarly communication on Mendeley. The UK was in the central position on Twitter. Furthermore, research citations on Mendeley had a higher statistical correlation with international student mobility than research mentions on Twitter had. More importantly, a greater number of research citations on Mendeley predicted an increase in student mobility, and the Twitter network showed the highest density and shortest geodesic distance. The findings of this research may suggest that social media can be used effectively to spread academic ideas in the real and online worlds while considering the features of social media and related policies in different countries. Besides, worldwide intellectual mobility may enhance decentralization and co-development of the global academic society, which would be better assisted by proper utilization of social media.


2011 ◽  
Author(s):  
Alexander Patterson ◽  
William A. Gentry ◽  
Sarah A. Stawiski ◽  
David C. Gilmore

2013 ◽  
Author(s):  
Marit Skivenes ◽  
Jill Berrick ◽  
Tarja Poso ◽  
Sue Peckover

Author(s):  
Christian Bjørnskov

Abstract I explore the association between the severity of lockdown policies in the first half of 2020 and mortality rates. Using two indices from the Blavatnik Centre’s COVID-19 policy measures and comparing weekly mortality rates from 24 European countries in the first halves of 2017–2020, addressing policy endogeneity in two different ways, and taking timing into account, I find no clear association between lockdown policies and mortality development.


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