Abstract
Introduction
Institutions are increasingly using technology to augment the class learning experience of medical students. Especially in Africa, local content is key to allow insights and knowledge to emerge and build transformative capacity for students and patients. There is currently no peer-reviewed video content produced to provide insight into Orthopaedic conditions for medical students and patients in this region. Our goal was to evaluate the demographic and geographic viewership as well as video-specific statistics of orthopaedic teaching videos for medical students on a YouTube channel, with the expressed aim of informing future content production.
Methods
Videos were produced by local medical students for their in problem-based collaborative projects. Student-owned smartphones and various free video editing software were used to produce these videos, which were then assessed by a group of orthopaedic specialists and uploaded onto a Youtube channel (UCTeach). The analytic reports of this channel generated by Google and YouTube were analysed regarding watch time per day (minutes), average view duration (minutes), most watched videos, top geographies, age, and gender.
Results
A total of 83 videos of the UCTeachOrtho Channel where uploaded in a two year period with a total watch time of 857 062 minutes and 337 983 views. The majority of viewers where between the ages 18 and 34 years (85%). India had the most views (n=69,089) followed by the United States (n=66,257) and South Africa (n=21,882). Most of the videos where watched on mobile phones (n= 183,299) and computers (n=128,228). The most watched video was produced in April 2016 on physiological and pathological gait with 51,314 views.
Conclusion
Our study highlights that a low-cost collaborative video project can lead to high view counts and watch time on YouTube, and is accessible to an audience in low and middle income countries. Student-centred local content in orthopaedic surgery also reached a global audience consistently over a two-year period.