Rhizomatic behaviours in social media: V-logging and the independent film industry in Malaysia

2013 ◽  
Vol 17 (5) ◽  
pp. 517-535 ◽  
Author(s):  
Joanne B.Y. Lim
Author(s):  
E. Dawn Hall

This chapter focuses on Reichardt’s career, definition of success, and specific model of filmmaking. Included is a brief biographical sketch of Reichardt’s life, detailing issues related to family, childhood, education, and other filmmaking experiences in addition to her feature films and shorts. This biography gives way to a discussion of the filmmaker’s experiences in the independent film industry as a woman director and an artist who defines success as controlling her artistic vision. The overview of Reichardt’s early growth and experiences as a student and filmmaker, informs the production details and close readings of her feature films.


Author(s):  
Lisa Nanney

Dos Passos’s adaptation of cinematic methods to literary style beginning in the mid-1920s emerged further in his work after he visited Russia in 1928. Tepid public and critical response to New Playwrights dramas motivated Dos Passos to explore how the revolutionary state-supported Russian theater and film productions had engaged the masses, united them politically, and produced groundbreaking artists. In dramatist Meyerhold’s avant-garde theater, Constructivist industrial sets and “biomechanical” acting techniques created successful dramas about and for workers. Dos Passos observed that cinematic innovations emerged from the Soviet-controlled studios despite the state’s use of film as its primary tool of mass ideological education. Though Lenin, then Stalin increasingly controlled film productions and artists, Soviet filmmakers nonetheless evolved theories of montage that became foundational in filmmaking and informed Dos Passos’s modernist novels and his 1936 independent film treatment “Dreamfactory,” with its meta-filmic exposé of the Hollywood film industry. In particular, these works registered the formal and conceptual innovations of two directors: Eisenstein, whose films combined fiction and history to effect political action through art; and Vertov, whose films acknowledged the artist’s vision as controlling the camera “eye” and who embedded in one short film an auto-critique of movie-making.


2019 ◽  
pp. 316-334
Author(s):  
Tori Arthur

Viewing Nigerian film, known as Nollywood, in online platforms provides African immigrants living in the United States with digital spaces to engage with the African continent through films with relatable Pan-African themes. Nollywood on social media sites (YouTube and subscription services IrokoTV, Amazon, and Netflix) marks the Nigerian film industry as a transnational participatory movement that enables immigrants to use the technology at their disposal to watch and comment on films, connect with their cultural values, and become a part of a global digital community of dispersed Africans and African descended populations. Thus, immigrants become a part of a Nollywood focused digital diaspora, a cultural space that illuminated the plurality immigrants negotiate on and off the continent.


2022 ◽  
Author(s):  
Risa Muarifah

In this digital era, body shaming is increasingly prevalent on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Meanwhile, film is one of the mass media that is used as a medium of entertainment, information, and education to the public. In this case, we, the authors, examine the influence of the moral values of imperfect films on people's views in the digital era. The methods we use are observational methods and literacy studies. The result of this research is a film, especially in this case, imperfect films can be able to introduce or educate the public about the issue of body shaming that occurs in life in the digital era. The suggestion from this research is that the film industry in Indonesia should be more advanced in making positive works that can inspire and educate the public.


Author(s):  
Ipsita Barat

This chapter examines the paradigm shift in the domain of marketing and promotion of Hindi cinema in the new millennium. The post-millennium Hindi film industry has resorted to the multimedia marketing of films with the incorporation of digital and social media marketing platforms as one of the key marketing strategies of contemporary Hindi cinema. Furthermore, in the modern scenario, release strategies such as saturated release and shorter release window have also become commonplace. The chapter elucidates on the impact of such practices on the narratives of Hindi cinema. It thereby considers the prevalence of high-concept style as the principal character is the trait of contemporary Bollywood cinema.


2020 ◽  
Vol 6 (1) ◽  
pp. 34
Author(s):  
Lady Joanne Tjahyana

Digital Movement of Opinion (DMO) using hashtag #TrueBeauty on Twitter was conducted by the fans of True Beauty as one of the most popular Webtoon’s comic. The fans gave their opinion about the perfect cast for the movie adaption of the comic. The objective of this research is to analyse the network that was formed by the DMO of #TrueBeauty. The method that had been used was social network analysis and the datasets mining was done using Netlytic. This research indicates that fans as the actors of the DMO were spreaded widely across the network and not centralized into certain dominant actors. The actors was divided into different clusters and every cluster has its own characteristics based on different locations and cultures. Therefore the role of influencers or dominant actors in every cluster is very important to deliver opinions with a style that suits every community. Moreover, text analysis found that film industry should pay attention to social media opinion, because many of the opinion were reflects the original desires of every fan without any intermediaton from any parties.


2021 ◽  
Vol 2 (2) ◽  
pp. 1-12
Author(s):  
Olagoke Alamu

The thrust of this paper is the critical evaluation of the level of acceptance of social media marketing in the Yorùbá film industry. In this age of globalization, many film marketers across the world have abandoned traditional media in favor of online forms of communication, which enable them to share information and get feedbacks from their audience. Based on this premise, it is necessary to investigate the level of acceptance of social media as a channel for film marketing in the fledgling Yorùbá video film industry. Questionnaires were administered to fifty randomly selected marketers in Ibadan and the Lagos metropolis, where there is a high concentration of these video film personnel. The study reveals that due to technology deficiency and lack of interest many marketers have not adopted social media for marketing their film products. The ineffective implementation of the copyright law in Nigeria, which is the major bane of this industry, has also prevented the marketers from adopting the new media. The loose market structure in the industry also deters marketers from maximally utilizing the great potentials social media marketing offers. Recommendations are made for improvement.


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