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ANALISA TRANSMEDIA STORYTELLING PADA IKLAN SUSU HILO MELALUI MEDIA AUGMENTED REALITY

Kesuksesan iklan dalam hard sell tidak bisa dikatakan hanya berdasarkan faktor pada pemilihan medianya saja. Melainkan pesan yang dikontruksi harus menarik, mampu melibatkan dan memicu reaksi yang pada akhirnya terjadi pendapatan. Oleh karena itu, strategi yang paling rekomendasi untuk digunakan adalah strategi transmedia storytelling dengan menggunakan media augmented reality. Penelitian ini akan menggunakan pendekatan penelitian deskriptif kualitatif dengan metode observasi. Teknik pengumpulan data pada penelitian ini menggunakan observasi dokumen iklan HiLo School Augmented Reality Draw & Play 2 dan juga studi kepustakaan/literatur. Dari hasil penelitian yang dilakukan dapat di peroleh kesimpulan bahwa transmedia storytelling dan media augmented reality mampu menciptakan experiential marketing.

PEMAKNAAN COVER MAJALAH TEMPO (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019)

The study entitled "The Meaning of Tempo Magazine Cover (Semiotic Analysis of Tempo Magazine Cover September 16-September 22 2019, entitled Promise Staying Promise)" aims to find out the meaning of the meaning of the magazine cover tempo "Promise Stay Promise" seen from the meaning of illustrations, texts and color on the magazine cover. The method used in this research is descriptive qualitative method with Roland Barthes's semiotic analysis approach, which examines signs through three stages of analysis namely denotation, connotation, mythology.The results of this study might reveal that the magazine cover of this edition shows the properties possessed by Mr. Jokowi as seen from the depiction of the face shape in the illustrations. The meaning of denotation, both the meaning of shadow, clothing and expression is illustrated, that the tempo magazine is a critical medium with the constitution and the spirit of democracy. While the connotation of the illustration is about the public's expectation of the revision of the KPK Law. As for the characteristics of President Jokowi's expression with his eyes closed and lips purely expressing something and his nose stretching out, that Mr. Jokowi is a liar. Furthermore, the mythological meaning found behind the illustration is a picture that contains assumptions about the unrelated Jokowi's promises and the President's responsibility towards the Revision of the KPK Law. Then in the headline and subheadline text and the black color in the nose's shadow, there is a provocation in it related to the ideology of the tempo magazine. The conclusion of this study, that the visual images contained in the magazine cover tempo "Promise Staying Promise" consisting of illustrations, text, and colors have a meaning contained therein. Keywords: Tempo Magazine Cover, Illustration, Semiotics Roland Barthes.

PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

ANALISIS MANAJEMEN IMPRESI PENGGEMAR K-POP DALAM MEMANIPULASI DIRI DI SOCIAL NETWORK SITE (SNS)

Various forms of internet products help people to have instant and easy activities, one of them is Social Network Site (SNS). Internet including SNS provides a place for users freedom of expression without having to be bound by rules like in the real world. Instagram as one kind of SNS, provides an opportunity for individuals to create more than one user account. This feature helps user to create an original account (rinsta) and fake account (finsta) that drives self-manipulation. Self-manipulation on real and fake Instagram accounts related to how individuals carry out impression management. Individuals set a good impression on the original account, while showing the true character on the fake account. Self-manipulation on the Internet more affects the psychological state of individuals to emerge different characters in offline, real and fake accounts. This character difference becomes a form of online disinhibition effect. K-Pop fans use variety of media to connect with their idols and fandoms, but they still have a concern of their self-image will be damaged in others people perspectives who are neutral or dislike K-Pop. The advantage of Instagram being able to have more than one account is a way out for K-Pop fans to manipulate themselves. This research was conducted using a qualitative approach with observations on real and fake K-Pop fan accounts, as well as interviews with users. The results of the study show that K-Pop fans use risnta as their front stage and finsta as their background to express their true self.

STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher.

INOVASI PROGRAM BANK SAMPAH MELALUI PEMBERDAYAAN MASYARAKAT SEBAGAI PROSES KOMUNIKASI PERUBAHAN SOSIAL

Waste management is essentially needed by the community in Lebak Regency to reduce waste buildup. The concept of trash bank as a solution in order to change the paradigm of society in waste management is a new innovation for peoples in kabupaten lebak. Therefore in this research, the researcher want to explain and study the communication process carried out by the management of the Barangbang Garbage Bank and how to adopt the innovation of the garbage bank program by the community in East Muara Ciujung Village, Lebak Regency. This study uses descriptive qualitative research methods. The results showed that the communication process carried out by the management of the Sampang Barangbang Bank was more about installing communication channels using print media, spatial planning and face-to-face communication. The results of the research show that the communication process carried out by the Barangbang Garbage Bank management more emphasis on the communication channel stage through the use of print media, spatial planning and face-to-face communication.Keywords: Adoption of Innovation, Waste Bank Programs, Community Empowerment, Communication Process

PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS

In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research has been described various types of online advertising that has been done by Axis, such as search engine optimization, search engine marketing, social media advertising, and placement banner. Online advertising which has been done by Axis is to build awareness, consideration, purchase decision to the audiences who access the online advertising. Online advertising is done to reach the target audiences of Axis and instill Axis brand in the mind of the audiences (top of mind) Keywords: Advertising, Online Advertising, Build Awareness, Purchase Decision

YOUTUBE SEBAGAI MEDIA PENGENDALIAN ORANG TUA TERHADAP ANAK

Salahsatu kemajuan teknologi yang ada adalah tersedianya media social melalui internet. Pengguna media social ini ternyata digunakan oleh anak-anak. Penelitian ini bertujuan untuk mendeskripsikan model parental mediation yang dilakukan orangtua terhadap anak-anaknya yang menjadi siswa di SDIT Al-Marjan Bekasi. Penelitian ini menggunakan metode penelitian kualitatif dengan obervasi dan wawancara sebagai teknik pengumpulan datanya. Informan diperoleh berdasar kepada kriteria antara lain: orang tua yang memfasilitasi anak smartphone dan orang tua yang memberikan youtube. Hasil penelitian ini adalah ada tiga alasan yang melatarbelakangi orang tua siswa SDIT Al Marjan Bekasi memberikan smartphone kepada anaknya, yaitu: smartphone diberikan agar anak tidak tertinggal kemajuan teknologi, smartphone diberikan untuk mencari informasi sebagai penunjang proses belajar anak, dan smartphone diberikan sebagai media hiburan bagi anak; Bentuk model parental mediation terhadap anak SDIT Al-Marjan Bekasi dalam menggunakan Youtube, di antaranya adalah sebagai berikut: model restrictive, model monitoring, model active mediation of child’s internet use, dan model active mediation of child’s internet safety.