Social identity motivations and intergroup media attractiveness

2018 ◽  
Vol 23 (1) ◽  
pp. 71-90 ◽  
Author(s):  
Nick Joyce ◽  
Jake Harwood
Keyword(s):  
Social Identity ◽  
Social Comparison ◽  
Uncertainty Reduction ◽  
Media Campaigns ◽  
Tv Pilot ◽  
Social Uncertainty

In this experiment we manipulated three features (intergroup social comparison, outgroup character stereotypicality, intergroup intimacy) of an intergroup TV pilot proposal. We examined how two underlying social identity motivations (social enhancement, social uncertainty reduction) were gratified by the aforementioned features, and whether this gratification predicted media attractiveness. Findings indicate that when social comparison was manipulated to advantage the ingroup, intergroup media gratified existing social enhancement motivations and led to audiences rating the show as more entertaining and attractive. This finding was most clearly evident in the absence of intergroup romance. The gratification of social uncertainty reduction motivations was also shown to increase audience perceptions of intergroup media attractiveness, but outgroup stereotypicality was weakly associated with the gratification of this motivation. These results are discussed in terms of both theoretical implications as well as applications to media campaigns.

Growing Social Identity

2020 ◽  
pp. 153-171
Author(s):  
Elizabeth Cassidy Parker
Keyword(s):  
Social Change ◽  
Social Identity ◽  
Social Comparison ◽  
Social Mobility ◽  
Social Categorization ◽  
Self Identity ◽  
Self Reflection ◽  
Community Values ◽  
The Individual ◽  
Group Characteristics

Chapter 7 investigates how adolescents reflect the groups in which they participate and how individuals use group characteristics to create and refine self-identity. In this chapter adolescents tell of their musical ingroup and outgroup experiences. Their experiences are then interpreted using a “group in the individual” or social identity perspective, The chapter also focuses on how adolescents use social categorization, social comparison, social mobility, social change, and social creativity to build themselves. At the end of the chapter, there is a discussion of the structural challenges that emerged with adolescent participants in their discussions of social identity. The reader is encouraged to complete a self-reflection and community values exercise.

scholarly journals PERSOALAN IDENTITAS SOSIAL TOKOH LAKI-LAKI DALAM NOVEL PERSIDEN KARYA WISRAN HADI

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Yustity Ayu Novelly ◽  
Samsiarni Samsiarni ◽  
Emil Septia
Keyword(s):  
Qualitative Research ◽  
Social Identity ◽  
Social Comparison ◽  
Social Mobility ◽  
The Novel ◽  
The Social ◽  
The Creation ◽  
Identity Problems ◽  
Descriptive Method

This research is based on the background to find out what things that affect the social identity problems which faced by Minangkabau male personage in the novel Persiden which created by Wisran Hadi. This research focused on the issue of male social identity in the novel Persiden. The aimed of this research are, to describe the (1)  misidentification; (2) social comparison, and (3) social mobility of male personage in the novel Persiden. The type of the research is qualitative research. The method which be used in this research is descriptive method. The results of this study indicated that there are 3 issues of social identity experienced by male personage in the Persiden novel. In accordance based on theories of the social identity which stated by Hogg and Abraham, there were (1) misidentification, which was experienced by 4 people of Mamak Rumah Bagonjong; those who feel the position of mamak in their people are worthless, (2) social comparison, which was experienced by 4 mamak Rumah Bagonjong and sumando who did not carry out their position according to the functions; from the issues that was so complicated for people of Rumah Bagonjong who experienced by these men, makes the creation of a series of comparisons of the issues which faced with what should happen,  and (3) social mobility, experienced by 4 people of mamak Rumah bagonjong; from the issue that befall their people, they make changes and movements to get a solution to the problems they were facing.   

De sociale identiteit van werklozen: gevolgen voor het welzijn

2014 ◽  
Vol 30 (2) ◽  
Author(s):  
Els Vanbelle ◽  
Emma Boonen ◽  
Hans De Witte
Keyword(s):  
Social Identity ◽  
Social Comparison ◽  
Social Identity Theory ◽  
Work Ethic ◽  
Well Being ◽  
Social Identification ◽  
The Social ◽  
Traditional Work ◽  
The Unemployed ◽  
Practical Implications

The social identity of unemployed: effects on well-bein The social identity of unemployed: effects on well-bein Based on Tajfel and Turner's (1979) Social Identity Theory, we distinguish two aspects of the social identity of the unemployed: social comparison with the employed (the in-group image of the unemployed) and social identification with the unemployed. We expect that the unemployed will evaluate their group in more negative terms compared to the employed. A negative in-group image and the social identification with the unemployed are expected to correlate negatively with various aspects of well-being. Finally, we hypothesise that cultural and economic conservatism and the traditional work ethic are associated with a negative in-group image and a lower identification with the unemployed. Data of unemployed individuals (N = 300) were gathered by means of a written questionnaire. The results confirm our hypotheses regarding the in-group image and the association between both aspects of social identity and various well-being measures. Only the traditional work ethic was found to correlate negatively with the in-group image, whereas only economic conservatism correlated negatively with the identification with the unemployed. The theoretical and practical implications of our findings are discussed.

Consumer Behaviors and Contemporary Attitudes in Luxury Markets

2019 ◽  
pp. 1132-1148
Author(s):  
Gemma García Ferrer
Keyword(s):  
Social Identity ◽  
Social Comparison ◽  
Decision Process ◽  
Retail Store ◽  
Self Concept ◽  
Psychological Process ◽  
Luxury Goods ◽  
Luxury Brand ◽  
Self Image

This chapter analyzes the differences in consumer behavior and attitudes towards Luxury Goods. The established bond of the consumer with the luxury brand, as derived from a psychological process, is strong, and characterized by the emotional. The Luxury Brand is a symbol of personal and social identity, it expresses the individual's personality and lifestyle, strengthens the projection of self-image, status and self-concept. This chapter will analyze the buying decision process, customer retention and loyalty. The chapter will study the role of envy in the buying decision process of Luxury Goods, within a context of social comparison. As well as advertising messages and their strategies (of which envy is commonly used). The personality of the Luxury Retail Store will be analyzed. It will review the most important scientific contributions paying special attention to research done in the field of Neuromarketing and Neurobiology of Beauty.

Social comparison as a double-edged sword on social media: The role of envy type and online social identity

2021 ◽  
Vol 56 ◽  
pp. 101470 ◽  
Author(s):  
Kashmala Latif ◽  
Qingxiong Weng ◽  
Abdul Hameed Pitafi ◽  
Ahmed Ali ◽  
Asif Waheed Siddiqui ◽  
...  
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Comparison
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