Abstract
During the last decade, the Arabian Gulf region has headed towards an increasing use of a ‘Pan Gulf vernacular’, “…a homogenized form of ‘Gulf’ speech not identifiable with any particular Gulf community” (Holes, 2011: 130), where new words are introduced or borrowed from neighboring Gulf countries while many others disappear from the local lexicon. This paper is an extension of a previous study (Balfaqeeh, 2015) in which the Emirati vernacular was investigated in order to identify which words had become obsolete from Emiratis’ mental lexicon and been replaced by what were considered to be more accessible words borrowed from neighboring Gulf countries. The method used is twofold: a vocabulary test generated from two popular Emirati TV serials: ‘Sh-ḥafan’ (1970), and ‘Firi:dʒ’ (2006). In addition, a Likert scale survey measured students’ perception of their use of the Emirati vernacular and the possible reasons that may have led to the disappearance of some of these words. The aim of this study is to measure the attrition of Emirati vocabulary among young people and measure their attitudes (mostly opinions) towards language use and language change. The research also concentrates on multiculturalism, the media and social media, and the economy and each of these areas’ possible roles in driving language change in the UAE. Finally, the researcher considered whether masculinity and exposure to culture and heritage play roles in the subjects’ competence in Emirati. The analysis of the data confirmed that despite the male subjects’ exposure to culture and heritage, it did not have any impact on their competence or use of the Emirati vernacular. It also confirmed that the subjects are aware of the impact of the above-mentioned factors and their implications for identity.