Managerial orientations and business performance in small and medium tourism accommodation businesses (SMTABs): A resource advantage-knowledge creation approach

2018 ◽  
Vol 21 (1) ◽  
pp. 17-37
Author(s):  
Melissa Liow Li Sa ◽  
Yeow Kim Chai
Keyword(s):  
Knowledge Creation ◽  
Business Performance ◽  
Brand Orientation ◽  
Creation Process ◽  
Internal Resources ◽  
The Past ◽  
Standard Tool ◽  
Resource Advantage Theory ◽  
Context Specific ◽  
Resource Advantage

The use of the resource-advantage theory by businesses has come to be a standard tool for forging business advantage over the past 30 years. However, the benefits of managerial orientation and the knowledge creation process may be context-specific as opposed to being common worldwide. In contrast to large organizations, small- and medium-sized businesses have a higher dependency on their internal resources. This article discusses the situation of converting owner-managers’ entrepreneurial orientation and brand orientation into superior business performance (BP) using the resource advantage-knowledge creation approach. It is found that owner-managers of Malaysian small and medium tourism accommodation businesses (SMTABs) are entrepreneurial but less brand-orientated. Yet a better result would arise when entrepreneurship and brand orientation are integrated to encourage a knowledge creation process that directly influences BP. This article suggests that SMTAB owner-managers should make more effort in honing their managerial orientation. The findings of this study can only be generalized to developing nations.

scholarly journals Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

2022 ◽  
Vol 27 (1) ◽  
pp. 17
Author(s):  
Roymon Panjaitan ◽  
Farida Indriani
Keyword(s):  
Conceptual Models ◽  
Brand Experience ◽  
Direct Connection ◽  
Negative Experiences ◽  
Brand Love ◽  
The Past ◽  
Resource Advantage Theory ◽  
Brand Resonance ◽  
Practical Implications ◽  
Resource Advantage

<p>This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.</p>

scholarly journals Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance

2021 ◽  
Vol 19 (2) ◽  
pp. 125-141
Author(s):  
Melissa Li Sa Liow ◽  
Keyword(s):  
Firm Performance ◽  
Knowledge Creation ◽  
Customer Orientation ◽  
Theoretical Aspect ◽  
Cultural Dimensions ◽  
Business Practices ◽  
Performance Framework ◽  
Resource Advantage Theory ◽  
Hotel Managers ◽  
Resource Advantage

There is a dearth of studies on synthesising the resource-advantage theory and Hofstede cultural dimensions that explore the influence of customer orientation and knowledge creation on the firm performance for small hotels. This paper reviews extant literature that provides insights on the influence of customer orientation and knowledge creation on firm performance. In-depth interviews with three hotel owners and three hotel managers were performed in this study. The results disclose that by forging memorable and positive customer experiences and developing informed knowledge databases are business practices that sustain the firm performance. From the theoretical aspect, it is a preliminary step to blend the culturally relevant customer orientation and knowledge creation elements into forming a firm performance framework designed for small hotels

Editorial

2017 ◽  
Vol 5 (1) ◽  
pp. 1-2
Author(s):  
Ibrahim Sirkeci
Keyword(s):  
Business Performance ◽  
Brand Orientation ◽  
Young Firms

In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme. 

Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?

1997 ◽  
Vol 61 (4) ◽  
pp. 74-82 ◽  
Author(s):  
Shelby D. Hunt ◽  
Robert M. Morgan
Keyword(s):  
General Theory ◽  
Perfect Competition ◽  
New Paradigm ◽  
Competition Theory ◽  
Resource Advantage Theory ◽  
Level Analysis ◽  
Resource Advantage

Deligönül and çavuşgil (1997) conduct a paradigm-level analysis of resource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (1995) offer resource-advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R-A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.

scholarly journals Beyond Computation: Information Technology, Organizational Transformation and Business Performance

2000 ◽  
Vol 14 (4) ◽  
pp. 23-48 ◽  
Author(s):  
Erik Brynjolfsson ◽  
Lorin M Hitt
Keyword(s):  
Business Performance ◽  
Organizational Transformation ◽  
Economic Value ◽  
Intangible Capital ◽  
Aggregate Productivity ◽  
Firm Level ◽  
The Past ◽  
Econometric Evidence ◽  
Definition Of ◽  
Value Of It

To understand the economic value of computers, one must broaden the traditional definition of both the technology and its effects. Case studies and firm-level econometric evidence suggest that: 1) organizational “investments” have a large influence on the value of IT investments; and 2) the benefits of IT investment are often intangible and disproportionately difficult to measure. Our analysis suggests that the link between IT and increased productivity emerged well before the recent surge in the aggregate productivity statistics and that the current macroeconomic productivity revival may in part reflect the contributions of intangible capital accumulated in the past.

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