Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

<p>This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.</p>

Assessment of Operational Performance for an Integrated ‘Power to Synthetic Natural Gas’ System

This article presents a power to SNG (synthetic natural gas) system that converts hydrogen into SNG via a methanation process. In our analysis, detailed models for all the elements of the system are built. We assume a direct connection between a wind farm and a hydrogen generator. For the purposes of our calculations, we also assume that the hydrogen generator is powered by the renewable source over a nine-hour period per day (between 21:00 and 06:00), and this corresponds to the off-peak period in energy demand. In addition, a hydrogen tank was introduced to maximize the operating time of the methanation reactor. The cooperation between the main components of the system were simulated using Matlab software. The primary aim of this paper is to assess the influence of various parameters on the operation of the proposed system, and to optimize its yearly operation via a consideration of the most important constraints. The analyses also examine different nominal power values of renewables from 8 to 12 MW and hydrogen generators from 3 to 6 MW. Implementing the proposed configuration, taking into account the direct connection of the hydrogen generator and the methanation reactor, showed that it had a positive effect on the dynamics and the operating times of the individual subsystems within the tested configuration.

Unhealthy lifestyles and their deleterious relationship with infections: A Narrative Review

Infection morbidity and mortality generate a significant global health burden. Several pandemics throughout human history have caused considerable suffering and killed millions of people. The ongoing Covid-19 pandemic is one such example. Individual lifestyles, if healthy, have been shown to modulate immune function and help fight infection. The five most important lifestyles are diet, obesity, exercise, alcohol consumption, and smoking. A favorable lifestyle or a prudent change result in reducing the risk and severity of infections. These include several viral, bacterial, parasitic, and fungal infections. The medical scientific literature is loaded with large well-done studies that have focused on the individual role of these lifestyles. A direct connection has been identified and verified in most cases. This manuscript provides a narrative review of this lifestyle-infection relationship. The aim is to raise the awareness of health care providers on the significant impact healthy lifestyles can have on infectious diseases. It is hoped that disseminating this data will translate into improved healthcare.

Teaching digital skills to future teachers: a distance workshop experience

In the school year 2020–2021, the Covid-19 pandemic imposed distance learning (in Italian, the DAD acronym is used). Therefore, the Degree Course in Primary Education Sciences of the University of Perugia has proposed an innovative programme for the training of future teachers by developing a distance learning laboratory focusing coding and computational thinking applied to teaching in kindergarten and primary school. During the educational technologies laboratory, held by Prof. Floriana Falcinelli, the students experimented coding both without computer (unplugged) and using the Scratch software. The programmed animations and video games were in direct connection with the Lifelong Kindergarten of the Massachusetts Institute of Technology (MIT) in Boston, where Scratch was created. The highly innovative aspects concerned both the proposed contents and the dimension of interaction and collaboration as entirely developed in online environments.

Sanlele ‘Jumping’ on the Road of Glocalization: Sounds of Okinawa Tropical Champuru Culture and the World Youth Uchinanchu

Sanlele, a three-stringed musical instrument emerged in 2004 in Okinawa, is a hybrid musical instrument in-between Hawaiian ukulele and Okinawan sanshin. San, means three, comes from Okinawan sanshin. The term ‘lele’, means jumping, has a direct connection with Hawaiian ukulele. If this is true, the sanlele thus can be understood literally as ‘jumping sanshin’. During the process of hybridizing, the sanlele developed at least four versions, reflecting everchanging aesthetic preferences by musical instrument makers. This paper bases on regular fieldwork made since 2018. It argues that if taking performer into consideration, it is clearly to see that sanlele’s meaning is flexibly constructed and invoked in any performance. Through ‘switched meanings’ in performance, the sanlele switches on or off a connection with Okinawa and Hawaii. There are several backgrounds contributing to its ‘jumping’ on the road of ‘glocalization’ (R. Robertson 1995), including the Okinawan unique tropical champuru cultural spirit, the Worldwide Youth Uchinanchu Festival, and oversea Uchinanchu’s identity rethinking on the road of a ‘transnational homing’(Katie Walsh 2006). To make, to play, and to listen to the sanlele, can be a chance for musical instrument makers, performers, and people who use it to open up in dialogues with histories and cultures of Okinawa, Hawaii, and beyond.

How Are Red and Blue Quasars Different? The Radio Properties

A non-negligible fraction of quasars are red at optical wavelengths, indicating (in the majority of cases) that the accretion disc is obscured by a column of dust which extinguishes the shorter-wavelength blue emission. In this paper, we summarize recent work by our group, where we find fundamental differences in the radio properties of SDSS optically-selected red quasars. We also present new analyses, using a consistent color-selected quasar parent sample matched to four radio surveys (FIRST, VLA Stripe 82, VLA COSMOS 3 GHz, and LoTSS DR1) across a frequency range 144 MHz–3 GHz and four orders of magnitude in radio flux. We show that red quasars have enhanced small-scale radio emission (∼kpc) that peaks around the radio-quiet threshold (defined as the ratio of 1.4 GHz luminosity to 6 μm luminosity) across the four radio samples. Exploring the potential mechanisms behind this enhancement, we rule out star-formation and propose either small-scale synchrotron jets, frustrated jets, or dusty winds interacting with the interstellar medium; the latter two scenarios would provide a more direct connection between opacity (dust; gas) and the production of the radio emission. In our future study, using new multi-band uGMRT data, we aim to robustly distinguish between these scenarios.

DOPAMINE, AND ITS EFFECT ON THE HUMAN BRAIN

In this article, we look at how dopamine acts on our body, and what positive and negative can be seen behind dopamine. Of course, such an important hormone deserves much more careful consideration. Dopamine is responsible for motivation in our body. But do not think that "this is why I am so lazy - dopamine is not enough," no you are lazy simply, because lazy or there is no need to strain. Dopamine is produced behind the "motivation," and not in front of it. Because there is no desire - then there is no dopamine. There is a desire - here is dopamine to help, just act. Yes, people are different, someone can naturally have an overpriced background of dopamine, impulsive people who 5 minutes ago decided to buy a mobile phone and are already calling the store, even if they do not need it. But the vast majority live stably and smoothly and strain, there is no need to try. The association of a lack of dopamine with Parkinson's disease was established by Gornikevich using a fairly simple color reaction. However, the role of dopamine as a neurotransmitter was revealed by another scientist - Arvid Karlsson (Nobel Prize in Physiology or Medicine for 2000). Before him, dopamine was considered only a precursor to noradrenaline, and not a signalling substance. It was in Karlsson's experiments with reserpine that a direct connection was established between the level of dopamine and motor functions. With the development of biochemistry and molecular biology, it became possible to study in more detail the functions of this neurotransmitter. From his role in coordinating movements to explaining the actions of some antipsychotics and psychostimulants. Also, many researchers consider metabolic disorders of this neurotransmitter as one of the causes of schizophrenia, i.e., there is a "dopamine theory of schizophrenia."

Regulatory Resistance? Narratives and Uses of Evidence around “Black Market” Provision of Gambling during the British Gambling Act Review

Commercial gambling is increasingly viewed as being part of the unhealthy commodities industries, in which products contribute to preventable ill-health globally. Britain has one of the world’s most liberal gambling markets, meaning that the regulatory changes there have implications for developments elsewhere. A review of the British Gambling Act 2005 is underway. This has generated a range of actions by the industry, including mobilising arguments around the threat of the “black market”. We critically explore industry’s framing of these issues as part of their strategy to resist regulatory change during the Gambling Act review. We used a predefined review protocol to explore industry narratives about the “black market” in media reports published between 8 December 2020 and 26 May 2021. Fifty-five articles were identified and reviewed, and themes were narratively synthesised to examine industry framing of the “black market”. The black market was framed in terms of economic threat and loss, and a direct connection was made between its growth and increased regulation. The articles mainly presented gambling industry perspectives uncritically, citing industry-generated evidence (n = 40). Industry narratives around the “black market” speak to economically and emotionally salient concerns: fear, safety, consumer freedom and economic growth. This dominant framing in political, mainstream and industry media may influence political and public opinion to support the current status quo: “protecting” the existing regulated market rather than “protecting” people. Debates should be reframed to consider all policy options, especially those designed to protect public health.

RESEARCH OF PROPENSITY TO AGGRESSIVE BEHAVIOUR AMONG SCHOOLCHILDREN AND UNIVERSITY STUDENTS IN EMERGENCY SITUATIONS

The purpose of the article is to study the influence of emergency factors on the tenden-cy to aggressive behaviour among students. We conducted a study in Ukraine during 2016-2020 in emergency situations. In 2016, for the third year in a row, a military emergency situation con-tinued in eastern Ukraine, which left its mark on all the country's youth. In 2020, young people were exposed to a medical and biological emergency due to the Covid-19 pandemic. We made two diagnostic sections, respectively, in 2016 and 2020 using the same method of "Aggressive behaviour" (according to E. Ilin and P. Kovaliov). The results of the study show that there is a direct connection between a young person's stay in an emergency situation and an increase in the level of aggressive behaviour, in particular direct, physical one. Therefore, in emergency situations, it is necessary to develop and implement programs for the socio-psychological and pedagogical rehabilitation of young people.