Excavating fashion film: a media archaeological perspective

2020 ◽  
Vol 19 (3) ◽  
pp. 340-361
Author(s):  
Marketa Uhlirova
Keyword(s):  
20Th Century ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Early 20Th Century ◽  
Fashion Industry ◽  
Moving Image ◽  
Fashion Brand ◽  
Recent Scholarship ◽  
Archaeological Models ◽  
First World

In the emerging ‘video-first world’ of the last decade, global fashion brands have made the moving image an integral component of their digital marketing strategies. As a result, both the industry and popular perceptions of fashion film have been increasingly colonized by the notions of branding and promotion. Recent scholarship on fashion film too has put the fashion brand at the centre of analysis. This article argues against any such premature fixing of fashion film’s identity. Instead, it proposes shifting the existing perspective by reframing fashion film as not only a product of the fashion industry and associated media but also one of the cinema industry and culture. Drawing on media archaeological models of ‘excavation’ and ‘parallax historiography’, the article examines contemporary digital fashion film in parallel with fashion film of the early 20th century – a juxtaposition that helps to recapture the phenomenon’s remarkable diversity and open possibility in both periods.

2. Beginnings

2020 ◽  
pp. 18-29
Author(s):  
Frank Ledwidge
Keyword(s):  
20Th Century ◽  
Air Force ◽  
First World War ◽  
Early 20Th Century ◽  
World War ◽  
Royal Air Force ◽  
The First World War ◽  
First World

Once powered aircraft had taken to the air in the early 20th century, it did not take long for their potential as a military instrument to be realized. The First World War demonstrated that aeroplanes would indeed be war machines, and very formidable ones. ‘Beginnings: the First World War 1914–1918’ explains that whilst it was never a decisive arm on any WW1 front, all the elements of aircraft’s future deployment were present with the exception of its mobility potential. By the end of the war, the combatant nations had thousands of aircraft in their inventories with their attendant administrative and logistical structures. The world’s first independent air arm, the Royal Air Force, had been formed.

Social charity of children during the First World War

2020 ◽  
pp. 195-202
Author(s):  
Aleksei I. Chubarov ◽  
Pavel P. Shcherbinin
Keyword(s):  
Social Support ◽  
20Th Century ◽  
Russian Empire ◽  
First World War ◽  
Early 20Th Century ◽  
World War ◽  
Lump Sum ◽  
The First World War ◽  
The Russian Empire ◽  
First World

We examine the activities of state, public and charitable organizations aimed at providing assistance to children of lower ranks, called for mobilization and underage refugees. We conduct a brief analysis of the evolution of assistance to children in the Russian Empire from the moment of the adoption of the Charter on Universal Military Service in 1874 to the outbreak of the First World War in 1914, during which, along with institutions that had established themselves earlier, organizations that owe their the appearance of military events began to provide assistance to children. The main directions of assistance to minors during the studied period are considered: the issuance of permanent benefits and lump sum payments, the creation of permanent shelters and seasonal nurseries, the organization of primary and labor education. We provide data on social support for orphans during the First World War of 1914–1918 both at the all-Russian and at the governorate level, which makes it possible to assess the options and possibilities of rendering as-sistance to such troubled children. The results of the study of the stated scientific problem made it possible to identify and evaluate not only the possibilities of a welfare state in the Russian Empire of early 20th century, but also bright pages of zemstvo support, charitable initiatives of provincial patrons, social service of various representatives of urban and rural societies. Military everyday life, like a litmus test, outlined the most typical manifestations of social support for orphans in im-perial Russia of early 20th century, as well as elements of civil initiative and social self-organization of various representatives of the country’s population. The ethno-confessional possi-bilities of social support for soldiers’ children are clarified, as well as the organization of the work of agricultural shelters, nurseries and other social organizations and structures.

scholarly journals Proposed Digital Marketing Strategy for Muslim Women’s Fashion Brand (Arra Style)

2021 ◽  
Vol 3 (4) ◽  
pp. 36-44
Author(s):  
Roni Akbar
Keyword(s):  
Communication Channel ◽  
Customer Behavior ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Sales Channel ◽  
Fashion Brand ◽  
Women's Apparel ◽  
External Stakeholders ◽  
Medium Enterprise

Arra Style is a small and medium enterprise of women fashion brand in Indonesia initiated in November 2016, producing and selling Muslim women’s apparel. In 2019, along with the declining numbers of Tanah Abang visitors, the sales of Arra Style also decreased since the brand simply relied on sales of Tanah Abang in-store transaction and WhatsApp. To adapt to changing customer behavior, Arra Style needs to adopt the existing technology and implement digital marketing. By conducting interviews with the internal and external stakeholders, the author proposed digital marketing strategies through communication channel strategies and sales channel strategies. These strategies are based on the classification of customer journey through the 5A funnel.

scholarly journals Serbian Atlases in the 19th and Early 20th Century

2021 ◽  
Vol 4 ◽  
pp. 1-8
Author(s):  
Jelena Glišović ◽  
Žarko Ilić
Keyword(s):  
20Th Century ◽  
First World War ◽  
Early 20Th Century ◽  
Teaching Tool ◽  
World War ◽  
The First World War ◽  
The Creation ◽  
History Classes ◽  
First World

Abstract. Atlases published in the Serbian language in the 19th and early 20th century, with rare exceptions were used as an auxiliary teaching tool in geography and history classes. The aim of this paper is to point out all the atlases that were in use in Serbian schools until the beginning of the First World War. The analysis of the content of the atlases was performed and presented, and as well as the different methodologies used by the authors during the creation of the atlas. The connection between the geography curriculum and the content of the atlas was pointed out, in accordance with the changes in the geography curriculum during the time. In addition to school atlases, the first atlases, made by Jovan Cvijić, will be presented, which aimed to show maps that relate to a clearly defined topic and these were the first such atlases within the framework of Serbian cartography.

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