Long-term orientation and the passage of time: Is it time to revisit Hofstede’s cultural dimensions?

2021 ◽  
pp. 147059582110263
Author(s):  
Douglas Chun ◽  
Zhen Zhang ◽  
Eric Cohen ◽  
Liviu Florea ◽  
Omer F Genc
Keyword(s):  
Cultural Change ◽  
Cultural Models ◽  
Cultural Dimensions ◽  
World Value Survey ◽  
Cultural Changes ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Cross Cultural Management ◽  
Over Time

Hofstede’s cultural dimensions are one of the most commonly referenced cultural models in the literature, but it has also been criticized for its inflexibility in terms of allowing for cultural changes over time. In this study, we focus on one salient dimension of national culture, long-term orientation (LTO), to investigate cultural change over time. Using the LTO scale developed by Bearden et al. ((2006) A measure of long-term orientation: development and validation. Journal of the Academy of Marketing Science 34(3): 456–67), we conducted a survey in Brazil, China, Colombia, India, Portugal, Romania, Spain, and Turkey, and collected 1,452 valid responses. Our study provided new evidence on LTO national ranking and cultural change. We found the countries surveyed no longer appear to be in the same relative positions as when Hofstede first published his results in the 1980s, or his more recent results based on data from the World Value Survey (WVS). Implications for practitioners, academics, and students in the cross-cultural management field are discussed.

scholarly journals Hofstede's Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework

2011 ◽  
Vol 16 (31) ◽  
pp. 23-48 ◽  
Author(s):  
Lalita A. Manrai ◽  
◽  
Ajay K. Manrai ◽  
Keyword(s):  
Conceptual Framework ◽  
Cultural Values ◽  
Interactive Effect ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Hofstede’S Cultural Dimensions ◽  
Travel Behaviors ◽  
Hofstede's Cultural Dimensions

This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these influences. Our findings indicate that tourist behaviors in the Before-Travel, During-Travel, and After-Travel stages differ significantly in terms of the applicability and process through which Hofstede’s cultural dimensions operate. The results of our analysis suggest three categories of behavioral patterns, namely, “Social Interaction Driven Travel Behaviors,” (SID), “Risk Tendencies Driven Travel Behaviors,” (RTD), and “Collectivity Orientation Driven Travel Behaviors,” (COD). SID relates to the evaluation of travel experiences in the after-travel stage. The dominant cultural values associated with SID are Individualism/Collectivism, Masculinity/Femininity, and Power Distance. These three values act either independently or in pairs or all three together. RTD relates to the consumption of travel products in the during-travel stage, and COD relates to the formation of travel preferences in the before-travel stage. Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However, the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect. For RTD, the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome, whereas, for COD, the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome. The paper also discusses the application of a fifth cultural dimension, Confucian Dynamism (short-term versus long-term orientation), for the study of tourists’ behaviors.

A Conceptual Framework for the Acceptance of E-Commerce Technologies among Organizations in Developing Countries

2020 ◽  
pp. 205-210
Author(s):  
A. M. Meirmanova
Keyword(s):  
Developing Countries ◽  
Conceptual Framework ◽  
Small And Medium Enterprises ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Unified Theory ◽  
Use Of Technology ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Medium Enterprises

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index  (PDI), individualism/collectivism  (IDV), uncertainty avoidance  (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.

scholarly journals The Cultural Factors in the MOOC Design in China from Hofstede’s Cultural Dimensions

2019 ◽  
Vol 9 (10) ◽  
pp. 13201325
Author(s):  
Xin Yang
Keyword(s):  
Cultural Values ◽  
Course Design ◽  
Power Distance ◽  
Cultural Factors ◽  
Cultural Dimensions ◽  
Cultural Backgrounds ◽  
Hofstede’S Cultural Dimensions ◽  
High Power Distance ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Features

With their massiveness and openness, Moocs have become one of the most widespread and influential online learning forms, which leads to the fact that more and more designers with different cultural backgrounds are getting involved in the course design. As a result, the Mooc design such as the styles of the organization and presentation may correspondingly be influenced by cultural values of the designers, and then become barriers for learners. In order to locate the cultural influence reflected in the Mooc design in China, the introductory videos of three courses published on Coursera, which are designed by three well-known universities in China, are sampled for analysis from the aspects of power distance, individualism/collectivism and masculinity/femininity within the framework of Hofstede’s cultural dimensions. The findings indicate that the cultural features of the high-power distance, collectivism and femininity have shown their influence on the designing of these courses.

scholarly journals CULTURAL AND CIVILIZATIONAL INTERACTIONS IN THE CONTEMPORARY WORLD: HOFSTEDE’S CULTURAL DIMENSIONS THEORY

2021 ◽  
Vol 12 (2) ◽  
pp. 22-28
Author(s):  
T. V. Danylovа ◽  
◽  
V.A. Budegay
Keyword(s):  
Cultural Values ◽  
Essential Feature ◽  
Cultural Dimensions ◽  
Integrative Approach ◽  
Common Information ◽  
Contemporary World ◽  
Cultural Renewal ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Intercultural Interactions

An essential feature of the contemporary globalized world is the emergence and active development of a network of interactions between the representatives of the different cultural and civilizational communities that was not typical during the previous historical epochs. Under these conditions, there is a process of restructuring of every culture, every civilization system. If earlier the processes of civilizational and cultural renewal had lasted for centuries and millennia, today they have been taking place over years and decades. Nowadays, there is a conglomeration of cultural-civilizational communities that are different in history, traditions, languages, and religions. They develop, interact and mutually influence each other through cultural and civilizational dialogue. These relatively independent societies have to coexist within common information space, in which intercultural and intercivilizational communication is an important factor in regulating both internal life and relations between countries. G. Hofstede made a great contribution to the development of cultural dimensions theory. The works of G. Hofstede gave rise to an influential research tradition in the field of intercultural interactions. They are actively used by the researchers and consultants in the field of international business and communication. They continue to be a major resource in intercultural research and inspire the study of both cultural values and other aspects of culture. The article aims to highlight Hofstede’s cultural dimensions theory. The author used an anthropological integrative approach, comparative analysis and interpretive research paradigm.

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