The Influence of Consumer Cultural Dimensions on the Evaluation of Innovative Products: Focusing on Hofstede’s Cultural Dimensions Theory

2021 ◽  
Vol 17 (3) ◽  
pp. 495-508
Author(s):  
Hyun-Koo Heo
Keyword(s):  
Cultural Dimensions ◽  
Hofstede’S Cultural Dimensions ◽  
Innovative Products ◽  
Hofstede's Cultural Dimensions

A Conceptual Framework for the Acceptance of E-Commerce Technologies among Organizations in Developing Countries

2020 ◽  
pp. 205-210
Author(s):  
A. M. Meirmanova
Keyword(s):  
Developing Countries ◽  
Conceptual Framework ◽  
Small And Medium Enterprises ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Unified Theory ◽  
Use Of Technology ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Medium Enterprises

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index  (PDI), individualism/collectivism  (IDV), uncertainty avoidance  (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.

scholarly journals The Cultural Factors in the MOOC Design in China from Hofstede’s Cultural Dimensions

2019 ◽  
Vol 9 (10) ◽  
pp. 13201325
Author(s):  
Xin Yang
Keyword(s):  
Cultural Values ◽  
Course Design ◽  
Power Distance ◽  
Cultural Factors ◽  
Cultural Dimensions ◽  
Cultural Backgrounds ◽  
Hofstede’S Cultural Dimensions ◽  
High Power Distance ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Features

With their massiveness and openness, Moocs have become one of the most widespread and influential online learning forms, which leads to the fact that more and more designers with different cultural backgrounds are getting involved in the course design. As a result, the Mooc design such as the styles of the organization and presentation may correspondingly be influenced by cultural values of the designers, and then become barriers for learners. In order to locate the cultural influence reflected in the Mooc design in China, the introductory videos of three courses published on Coursera, which are designed by three well-known universities in China, are sampled for analysis from the aspects of power distance, individualism/collectivism and masculinity/femininity within the framework of Hofstede’s cultural dimensions. The findings indicate that the cultural features of the high-power distance, collectivism and femininity have shown their influence on the designing of these courses.

scholarly journals CULTURAL AND CIVILIZATIONAL INTERACTIONS IN THE CONTEMPORARY WORLD: HOFSTEDE’S CULTURAL DIMENSIONS THEORY

2021 ◽  
Vol 12 (2) ◽  
pp. 22-28
Author(s):  
T. V. Danylovа ◽  
◽  
V.A. Budegay
Keyword(s):  
Cultural Values ◽  
Essential Feature ◽  
Cultural Dimensions ◽  
Integrative Approach ◽  
Common Information ◽  
Contemporary World ◽  
Cultural Renewal ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Intercultural Interactions

An essential feature of the contemporary globalized world is the emergence and active development of a network of interactions between the representatives of the different cultural and civilizational communities that was not typical during the previous historical epochs. Under these conditions, there is a process of restructuring of every culture, every civilization system. If earlier the processes of civilizational and cultural renewal had lasted for centuries and millennia, today they have been taking place over years and decades. Nowadays, there is a conglomeration of cultural-civilizational communities that are different in history, traditions, languages, and religions. They develop, interact and mutually influence each other through cultural and civilizational dialogue. These relatively independent societies have to coexist within common information space, in which intercultural and intercivilizational communication is an important factor in regulating both internal life and relations between countries. G. Hofstede made a great contribution to the development of cultural dimensions theory. The works of G. Hofstede gave rise to an influential research tradition in the field of intercultural interactions. They are actively used by the researchers and consultants in the field of international business and communication. They continue to be a major resource in intercultural research and inspire the study of both cultural values and other aspects of culture. The article aims to highlight Hofstede’s cultural dimensions theory. The author used an anthropological integrative approach, comparative analysis and interpretive research paradigm.

The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites

2019 ◽  
pp. 126-152
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Sustainability ◽  
Cultural Dimensions ◽  
Csr Communication ◽  
Corporate Websites ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Corporate Social ◽  
Different Levels

The chapter starts presenting the main elements of the coding scheme, previously introduced, that the author used to analyse the cultural impact on corporate social responsibility (CSR) communication on company websites. It presents the results of a quantitative content analysis of the websites of 352 organisations belonging to different geographical areas and included in the Dow Jones Sustainability World Index (DJSWI) and in the Hang Seng (Mainland and HK) Corporate Sustainability Index (HSMHUS). The findings show that Hofstede's cultural dimensions and online CSR communication belong to two different levels of analysis: one is innate, intuitive, and diffusive, while the other one is planned, intentional, and rational. Thus, the findings suggest that cultural dimensions are factors that need to be analysed as social aspects, while CSR communication on corporate websites has to be explored as a strategic feature. Finally, the chapter recommends areas for further discussion and research about the relation between traditional culture, culture of the Internet, and CSR, reflecting on the achieved results that largely differ from previous studies related to Hofstede's cultural dimensions and CSR communication.

East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World

2017 ◽  
pp. 49-68
Author(s):  
Jensena Kaplan ◽  
Ivan Montiel
Keyword(s):  
Cultural Differences ◽  
Corporate Sustainability ◽  
Cultural Dimensions ◽  
Sustainability Strategies ◽  
Hofstede’S Cultural Dimensions ◽  
The World ◽  
Hofstede's Cultural Dimensions ◽  
Sustainability Initiatives

This chapter applies Hofstede's cultural dimensions to compare how companies located in Western and Eastern regions present their corporate sustainability strategies to their stakeholders. We compare ten pairs of West-East companies and find that differences in the corporate sustainability strategies they report can be related to geo-political and socio-cultural differences as described by Hofstede. Our findings can serve as a tool for companies in both regions to gain a better understanding about which sustainability initiatives are of more concern, depending on the region they operate.

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