Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Web designers attempt to draw attention to important links by making them distinctive. However, when users are asked to find specific items, they often overlook these distinctive banners. The irony of “banner blindness” is that the user who really wants to find the information the designer has highlighted is not likely to do so. In the experiments reported here, banner blindness is reproduced under controlled conditions. Banners located higher on the page and therefore further from the other page links were missed more often than banners located lower on the page and closer to the other links. Banners were missed more often when located on pages containing links to categories than when located on pages with links to specific items. Users saw banners hardly at all when clicking a banner was not required to accomplish a task.

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Patterns of Searching for Information on the World Wide Web: A Pilot Study

Psychological Reports ◽

10.2466/pr0.2003.92.3c.1091 ◽

2003 ◽

Vol 92 (3_suppl) ◽

pp. 1091-1096 ◽

Cited By ~ 2

Author(s):

Nobuhiko Fujihara ◽

Asako Miura

Keyword(s):

World Wide Web ◽

Undergraduate Students ◽

Search Engines ◽

World Wide ◽

Information Sources ◽

Task Type ◽

The Other ◽

The World ◽

Selection Of ◽

Search Domain

The influences of task type on search of the World Wide Web using search engines without limitation of search domain were investigated. 9 graduate and undergraduate students studying psychology (1 woman and 8 men, M age = 25.0 yr., SD = 2.1) participated. Their performance to manipulate the search engines on a closed task with only one answer were compared with their performance on an open task with several possible answers. Analysis showed that the number of actions was larger for the closed task ( M = 91) than for the open task ( M = 46.1). Behaviors such as selection of keywords (averages were 7.9% of all actions for the closed task and 16.7% for the open task) and pressing of the browser's back button (averages were 40.3% of all actions for the closed task and 29.6% for the open task) were also different. On the other hand, behaviors such as selection of hyperlinks, pressing of the home button, and number of browsed pages were similar for both tasks. Search behaviors were influenced by task type when the students searched for information without limitation placed on the information sources.

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The Semantic Web

Encyclopedia of Internet Technologies and Applications ◽

10.4018/978-1-59140-993-9.ch071 ◽

2008 ◽

pp. 505-511

Author(s):

Kevin Curran ◽

Gary Gumbleton

Keyword(s):

World Wide Web ◽

Semantic Web ◽

World Wide ◽

Software Agents ◽

Web Pages ◽

The World ◽

The Web ◽

Do So

Tim Berners-Lee, director of the World Wide Web Consortium (W3C), states that, “The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation” (Berners-Lee, 2001). The Semantic Web will bring structure to the meaningful content of Web pages, creating an environment where software agents, roaming from page to page, can readily carry out sophisticated tasks for users. The Semantic Web (SW) is a vision of the Web where information is more efficiently linked up in such a way that machines can more easily process it. It is generating interest not just because Tim Berners-Lee is advocating it, but because it aims to solve the problem of information being hidden away in HTML documents, which are easy for humans to get information out of but are difficult for machines to do so. We will discuss the Semantic Web here.

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Efficiency of Electronic Recruiting Methods

Encyclopedia of Human Resources Information Systems ◽

10.4018/978-1-59904-883-3.ch040 ◽

2009 ◽

pp. 267-271

Author(s):

Jonas F. Puck ◽

Anda Paul

Keyword(s):

Resource Management ◽

World Wide Web ◽

Human Resource ◽

World Wide ◽

Future Developments ◽

Online Recruiting ◽

Use Of Technology ◽

The World ◽

Hr Managers ◽

Do So

The use of technology in personnel recruiting has increased tremendously within the last few years. In particular, the World Wide Web (www) has gained importance for human resource (HR) managers (see, for example, Puck, 2002). Different methods of ehuman resource management have been developed, among them electronic recruiting. According to Lee (2005), “e-recruiting is the second largest application in the e-commerce area” (p. 493). Anyhow, research results on electronic recruiting are relatively scarce and the existing studies are published in a number of different disciplines and publication types. Given both the relevance and the scarce results this chapter aims to review the existing studies and to summarize their findings. To do so, we explain the two major methods of electronic recruiting—internal corporate Web site recruiting and external online recruiting—and discuss their benefits and pitfalls from the perspective of employing companies. Finally, we present possible future developments in the field.

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Virtual Communities on the Internet

Encyclopedia of Multimedia Technology and Networking ◽

10.4018/978-1-59140-561-0.ch147 ◽

2011 ◽

pp. 1040-1046

Author(s):

Abhijit Roy

Keyword(s):

World Wide Web ◽

World Wide ◽

Virtual Communities ◽

The Other ◽

The Internet ◽

Face To Face ◽

Other Hand ◽

The World ◽

The Creation ◽

The 1950S

With the advent of the Internet a little over a decade ago, technology has enabled communities to move beyond the physical face-to-face contacts to the virtual realm of the World Wide Web. With the advent of highways in the 1950s and 1960s, communities were created in suburbia. The Internet, on the other hand, over the last fifteen years, has enabled the creation of a myriad of virtual communities that have limitless boundaries around the entire globe.

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Early Canadiana on the World Wide Web: Preliminary Analysis of Usage Patterns and Usage Feedback

Proceedings of the Annual Conference of CAIS / Actes du congrès annuel de l'ACSI ◽

10.29173/cais447 ◽

2013 ◽

Author(s):

Joan M. Cherry ◽

Wendy M. Duff ◽

Gerry Oxford

Keyword(s):

World Wide Web ◽

Full Text ◽

Preliminary Analysis ◽

World Wide ◽

The Other ◽

User Survey ◽

Web Based ◽

The World ◽

Usage Patterns ◽

Software Monitoring

Early Canadiana Online (ECO) is a full-text, Web-based collection of pre-1900 documents which were published in Canada, or which were published in other countries but written by Canadians or about Canada. This paper reports preliminary findings from two studies of this collections- one involving software monitoring of usage of the collection; the other involving a Web-based user survey.

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A survey on internet of things: privacy with security of sensors and wearable network ip/protocols

International Journal of Engineering & Technology ◽

10.14419/ijet.v7i2.33.13886 ◽

2018 ◽

Vol 7 (3.3) ◽

pp. 200

Author(s):

Subrata Chowdhury ◽

Dr P. Mayilvahanan

Keyword(s):

World Wide Web ◽

Internet Of Things ◽

World Wide ◽

The Other ◽

Security Threats ◽

The Core ◽

Other Hand ◽

The World ◽

Physical Objects ◽

Core Issues

The paper gives the introduction of the IoT, which lay forward the capabilties to detect and link with the world wide web with the con-nectivity to connect this with the physical objects into a cognate systems. On the other hand some severe concers as the part of the IoT, are been highlighted over the passage gateways of critical personal informations relevants to device and personalized privacy.This survey will summerize and tries to highlight the core issues related to the security threats,and the privacy interest of the IoT.

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