scholarly journals The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

2018 ◽  
Vol 13 (2) ◽  
pp. 192-227
Author(s):  
Mª Milagros Del Saz-Rubio
Keyword(s):  
Quantitative Description ◽  
Qualitative And Quantitative ◽  
Multimodal Analysis ◽  
Body Strength ◽  
Sexual Power

This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in the ads. The validity of these assumptions is first empirically tested with a group of 10 male informants and then those implied meanings are bundled into thematic cores for their qualitative and quantitative description. Findings reveal that these ads still rely on stereotypical constructs and traditional discourses of what it takes to be a man. For example, men are invited to consume grooming products but reminded to do it the men’s way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product. Likewise, by portraying male ad personae in traditional manly activities while emphasizing their toughness and body strength, or their resourcefulness when faced with challenging situations, the ads portray a rather skewed view of contemporary men, which fails to take into account the myriad roles a modern man can play in contemporary societies.

Kinetics of inactivation of staphylolytic enzymes: Qualitative and quantitative description

Biochimie ◽  
2019 ◽  
Vol 162 ◽  
pp. 77-87
Author(s):  
Lyubov Filatova ◽  
David Donovan ◽  
Steven Swift ◽  
Vladimir Pugachev ◽  
Georgy Emelianov ◽  
...  
Keyword(s):  
Quantitative Description ◽  
Qualitative And Quantitative ◽  
Kinetics Of

A review of the ecology of the deep-water pelagic fauna of the Rockall Trough

1986 ◽  
Vol 88 ◽  
pp. 145-157
Author(s):  
J. Mauchline
Keyword(s):  
Deep Water ◽  
Quantitative Description ◽  
Demersal Fish ◽  
Historical Account ◽  
Production Rates ◽  
Qualitative And Quantitative ◽  
The North ◽  
Rockall Trough

SynopsisA brief historical account of the early faunal investigations is given. Modern studies concentrate on qualitative and quantitative description and interpretation of the processes taking place within the Rockall Trough. Demographic analyses are feasible on a variety of species allowing estimation of growth and production rates. The pelagic fauna impinges on the benthopelagic environments of the slope regions of the Trough. There it is predated by populations of demersal fish. Advection of fauna takes place to the north and northeast, probably primarily in the slope current.

Aerial pursuit flights in the shoveler

1974 ◽  
Vol 52 (12) ◽  
pp. 1473-1480 ◽  
Author(s):  
Norman R. Seymour
Keyword(s):  
Breeding Season ◽  
Quantitative Description ◽  
Wild Birds ◽  
Flight Behavior ◽  
Territorial Defense ◽  
Qualitative And Quantitative ◽  
Active Mechanism ◽  
Seasonal Basis ◽  
Males And Females

Analysis of 266 pursuit flights of wild birds provided a qualitative and quantitative description of aspects of this phenomenon. Flight behavior and frequency were analyzed for the general prelaying, laying, incubation, and renesting periods.Flight behavior of pursued males and females and that of the pursuing male varied little throughout the breeding season. No difference was detected on a daily basis.Flight frequency was greatest during the morning (0500 to 1000 h) period throughout the season. On a seasonal basis, frequency was greatest during territory establishment and declined after general incubation began. Another peak of activity occurred during the renesting period. Frequency during all periods reflected the number of non-territorial pairs interacting with territorial pairs.Attempted rape and associated flight was rare, with most flights apparently resulting from hostility associated with territorial defense. The pursuer was invariably a territorial male.The pursuit flight functioned in the establishment and maintenance of territories and was the major active mechanism in the spacing of breeding pairs.

scholarly journals PENERAPAN MODEL PEMBELAJARAN LRD (LISTEN, READ AND DISCUSS) UNTUK MENINGKATKAN KETERAMPILAN MEMBACA SISWA KELAS X IPA 2 SMAN 1 PRINGGARATA

2021 ◽  
Vol 1 (2) ◽  
pp. 149-158
Author(s):  
JUPRI JUPRI
Keyword(s):  
High School ◽  
Action Research ◽  
Learning Process ◽  
Teaching And Learning ◽  
Quantitative Description ◽  
Reading Skill ◽  
Qualitative Description ◽  
Qualitative And Quantitative ◽  
Tenth Grade ◽  
Written Test

This study concerns with Listen Read Discuss (LRD) to promote students’ reading skill. The aim of this study was to promote students’ reading skill through (LRD) technique . In this study, the researcher used classroom action research in which the datas were described in qualitative and quantitative description using the instruments of observation checklist, test and documentation. Observation was conducted to know the implementation of (LRD) technique during teaching and learning process and its datas were decribed in qualitative description, while test used to measure the students’ achievement in reading skill in form of a written test and described in quatitative description. Subject of this study was tenth- grade of SMAN 1 Pringgarata which consists of 30 students.This study was conducted in two cycles, each cycle consisted of 4 steps such as: planning, acting, observing and reflecting. The result of this research showed that (LRD) technique could promote students’ reading skill. It could be seen from the significant improvement of result in each cycle. The average of students’ score before implementing the strategy was 47, and increased into 61 in the first cycle . After doing treatment and it increased into 81 in second cycle. It means, students’ reading skill was improved and successful by applying (LRD) technique at the tenth-grade of senior high school, SMAN 1 Pringgarata. ABSTRAKPenelitian ini fokus untuk mengkaji penerapan model pembelajaran LRD (Learn Read Discuss) untuk meningkat keterampilan membaca siswa. Tujuan dari penelitian ini adalah untuk memaparkan perencanaan, pelaksanaan dan evaluasi peningkatan keterampilan membaca pada siswa kelas X IPA 2 SMA Negeri 1 Pringgarata dengan menggunakan model pembelajaran LRD (Listen Read Discuss). Penelitian ini merupakan penelitian tindakan kelas (PTK) yang datanya dipaparkan melalui data deskripsi kualitatif dan kuantitatif. Penelitian ini dilaksanakan dalam dua siklus. Setiap siklus terdiri dari atas 4 tahap yaitu: tahap perencanaan, pelakasanaan (tindakan), observasi dan refleksi. Data proses pembelajaran setiap siklus dianalisis secara deskriptif kualitatif sedangkan data hasil pembelajaran dianalisis secara deskriptif kuantitatif. Subjek penelitian ini adalah siswa kelas X IPA 2 yang berjumlah 30 orang. Hasil penelitian sebelum diterapkan LRD adalah 47,00 setelah dilakukan tindakan menunjukkan bahwa nilai yang diperoleh siswa pada siklus I meningkat menjadi 61,00 dan pada siklus II mencapai 81,00. Nilai prolehan ini sudah melampaui angka KKM yang diisyaratkan pada mata pelajaran bahasa Inggris di kelas X SMAN 1 Pringgarata Tahun Pelajarn 2021/2022 yaitu 75. Hasil penelitian menunjukkan bahwa pembelajaran dengan model LRD dapat meningkatkan keterampilan membaca, khusunya keterampilan membaca jenis teks rcount, siswa kelas X IPA2 SMA Negeri 1 Pringgarata.

scholarly journals The Methanol Adsorption in Microporous Alumina Agglomerates

2019 ◽  
Vol 3 (1) ◽  
pp. 22
Author(s):  
Grygorii Dragan ◽  
Volodymyr Kutarov ◽  
Mykola Poletaiev ◽  
Kyrylo Kolesnykov ◽  
Mariya Khlebnikova
Keyword(s):  
Aluminum Oxide ◽  
Adsorption Equilibrium ◽  
Capillary Condensation ◽  
Quantitative Description ◽  
Gas Dispersion ◽  
Volume Filling ◽  
Qualitative And Quantitative ◽  
Methanol Adsorption ◽  
Adsorption Desorption ◽  
Open Slit

We have studied theoretical and experimental methods of methanol adsorption in micropores of aluminum oxide agglomerates obtained by gas-dispersion synthesis. It is shown that the necessity to use strict equations based on the theory of volume filling of micropores, which implies a physical and formal analogy between the volume filling of micropores and capillary condensation, for qualitative and quantitative description of adsorption equilibrium in open slit-like micropores. The applicability of the proposed equations for the description of adsorption equilibrium in such systems is demonstrated on the example of experimental methanol adsorption/desorption isotherm on the aluminum oxide, which possesses a microporous structure.

scholarly journals Media events, speech events and propagandistic techniques of legitimation: a multimodal analysis of the Greek Prime Minister Kyriakos Mitsotakis’ public addresses on the SARS-CoV-2 pandemic

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Stamatis Poulakidakos
Keyword(s):  
Prime Minister ◽  
Information Need ◽  
Research Framework ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Multimodal Analysis ◽  
Media Events ◽  
Quantitative Examination ◽  
Speech Events

AbstractThe increased information need after the outburst of the SARS-CoV-2 pandemic has led to the enhanced role of public addresses and press conferences that can broadcast important information simultaneously to a large number of people through a number of different media outlets (TV, radio, internet). Thus, government leaders worldwide have opted for the frequent broadcast of public addresses, reviving the rationale of media events as a way to disseminate their messages concerning the pandemic as widely as possible. The current paper focuses on the Greek case, scrutinizing the public addresses of the Greek PM Kyriakos Mitsotakis in terms of both structural and content characteristics. Through the use of multimodal analysis, we figure out the visual and linguistic characteristics in K. Mitsotakis public addresses. At the same time, we setup a research framework for the qualitative and quantitative examination of similar public addresses in various countries, by combining the theories of media events, propaganda, and linguistic techniques of political legitimization. Our main findings suggest that K. Mitsotakis in his public addresses has made use of direct visual and verbal connections to aspects of “Greekness” in a nation-centric rationale. He relies predominantly on the evocation of positive sentiments and rationalization (as a means of legitimization), in order to achieve political benefits by incorporating the management of the pandemic into the Greek government’s nationalist agenda.

scholarly journals Amino acid stylization: a new approach for representing protein sequences and scoring protein alignments

2018 ◽  
Author(s):  
Stefano M. Marino
Keyword(s):  
Ad Hoc ◽  
Quantitative Description ◽  
Protein Sequences ◽  
Evolutionary Information ◽  
Data Sets ◽  
New Approach ◽  
Qualitative And Quantitative ◽  
Multiple Alignments ◽  
Different Types ◽  
Protein Alignments

SynopsisThe amino acids (AA) stylization, introduced in this work, is a mean to obtain a qualitative and quantitative description of different AA; the goal is to allow, via a chemically meaningful representation, the analysis of protein similarity in multiple alignments, without any statistical and evolutionary information involved. The AA Stylization Matrix Method (aSMM) has been tested positively with different data sets, in line with most common statistically based approaches (e.g. BLOSUM62), while allowing the exploitation of some unique capabilities, e.g. to be rapidly configured for specific properties that can be (over-, or under-) weighted. Overall, applying ad hoc parameterization aSMM permits a tailored investigation to account for different types of substitutions in protein alignments.

The Uptake and Distribution of Water in the Embryo of Xenopus Laevis (Daudin)

1962 ◽  
Vol 39 (1) ◽  
pp. 1-19
Author(s):  
P. H. TUFT
Keyword(s):  
Water Uptake ◽  
Close Agreement ◽  
Quantitative Description ◽  
Morphological Data ◽  
Tail Bud ◽  
Volume Changes ◽  
Qualitative And Quantitative ◽  
Quantitative Form ◽  
Intact Embryo ◽  
Sudden Decrease

1. The weight in water (reduced weight, or R.W.) of single Xenopus embryos has been measured throughout development at 25°C. and 20°C. using Cartesian diver balances. The R.W. remains constant from laying until the early tail-bud stages, after which it decreases slowly. 2. The density of intact embryos, and of open embryos from which the contents of the cellular cavities have been removed, has been measured at the same temperatures. 3. It is concluded that the observed changes in density are due to the uptake or loss of water from the embryo. 4. The volume changes calculated from the R.W. and the density show that from cleavage until the end of neurulation the volume of the embryo increases more and more rapidly. At the end of neurulation there is a sudden decrease in volume due to the emptying of the archenteron cavity. Thereafter the volume again increases, the rate decreasing again as the kidney becomes functional. 5. The volume of the cells, on the other hand, increases only slowly at first; but after the collapse of the archenteron, it increases more rapidly than that of the embryo as a whole. It is concluded that up to this time the water entering the embryo accumulates first in the blastocoel, then in the archenteron and finally in the cells. 6. An hypothesis that has been put forward to explain these changes in the distribution of water is restated in a quantitative form, and is used to calculate theoretical values for the rate of water uptake by the intact embryo from independent morphological data contained in the normal tables of Xenopus development. 7. Theoretical rates of water uptake based on this hypothesis are compared with the observed volume changes calculated from density and R.W. measurements. 8. The two sets of values are in close agreement and it is concluded that the hypothesis provides an adequate qualitative and quantitative description for some of the morphogenetic changes during early development of X. laevis.

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