Prioritizing the influencing factors of utaut-2 model toward mobile network service providers

2021 ◽  
pp. 178359172110553
Author(s):  
Ishani Patharia ◽  
Anjana Pandey ◽  
Sanjay Gupta
Keyword(s):  
Technology Acceptance ◽  
Communication Networks ◽  
Service Providers ◽  
User Behavior ◽  
Mobile Network ◽  
Study Data ◽  
Jel Classification ◽  
Network Service ◽  
Factors Affecting ◽  
Use Of Technology

Technological developments have a major impact on user behavior. The rapidly evolving communication system and technology have provided numerous choices for people. The ever-shifting changes in the generation of communication networks have posed challenges for mobile network service providers to attract and retain customers. This study aims to prioritize the determinants of the adoption of mobile network service providers using the unified theory of acceptance and use of technology (UTAUT-2). In this study, data were collected from 660 mobile phone users in Haryana, India. A fuzzy analytical hierarchy process (F-AHP) was applied to arrange the priority or rank the factors based on the significance of the factors in explaining the adoption of mobile network service providers. Results of the study reveal that efforts expectancy is the highest-ranked and prioritized factor for the adoption of mobile network service providers followed by performance expectancy and facilitating conditions. However, social influence emerged as the least important factor. The present study provides theoretical implications for future researchers by synthesizing and prioritizing the important factors affecting technology acceptance. The practical implications offer a clearer insight to marketers for developing focused pragmatic strategies to retain customer loyalty. The study has considered only UTAUT-2 model constructs and used the F-AHP technique. Other factors may be considered in future studies. Other priority analysis techniques can also be used such as ISM and MICMAC analysis for further study. The research has been conducted in Haryana, India, and therefore, it needs to be tested in other areas/countries for generalizability. JEL Classification: O1, O2, O4

Investigation of Factors Affecting Adoption of FinTech in Financial Institutions

2021 ◽  
pp. 222-241
Author(s):  
Subhashini Sailesh Bhaskaran
Keyword(s):  
Literature Review ◽  
Technology Acceptance ◽  
Financial Institutions ◽  
Positive Relationship ◽  
Investment Decisions ◽  
Ease Of Use ◽  
Financial Assistance ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Main Factors

FinTech, a compound term for financial technology, signifies the usage of technology to provide financial assistance. Ever since its evolution FinTech has been growing tremendously, despite its positive and negative aspects. In the literature review, there are many factors affecting the adoption of FinTech. It was found that the ease of use of technology (Technology Acceptance Theory), investment decisions in crowdfunding (Decision Theory), and the risks involved in the adoption of FinTech (Prospect Theory) are the main factors that might affect the adoption of FinTech. However, there is a paucity of studies linking all these factors in the adoption of FinTech using these theories. This research project investigates the influence of these factors in the adoption of FinTech. In order to analyze these factors, a questionnaire was used. As a result, it was found that there is a positive relationship between the ease of use and FinTech's adoption; between FinTech's adoption and investment decisions in crowdfunding and between the level of risks when adapting to FinTech. Keywords: FinTech; Factors; Bahrain; Adoption; Financial Institutions

An Overview of EFL Teachers' Individual Differences in CALL

2019 ◽  
pp. 1-25
Author(s):  
Samaneh Yadollahi
Keyword(s):  
Individual Differences ◽  
Technology Acceptance ◽  
Computer Literacy ◽  
Personal Characteristics ◽  
Teaching Experience ◽  
Language Teachers ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Language Classes ◽  
And Gender

Individual differences have been proven to be among the most important factors affecting technology acceptance and use among teachers. Individual differences consist of a range of traits from personal characteristics, to cognitive and emotional components. The purpose of this study was investigating two sets of variables affecting teachers' use of technology in language classes including personality characteristics (such as age, teaching experience, and gender) and technology-related variables (such as computer literacy, anxiety, attitude, use and ownership) in the literature. The chapter reviews the research done on the role of these factors in language teachers' acceptance and use of technology in language classes.

Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises

E-Marketing ◽  
2012 ◽  
pp. 931-952
Author(s):  
Hatem El-Gohary
Keyword(s):  
Small Business ◽  
Technology Acceptance ◽  
Small Businesses ◽  
Clear Understanding ◽  
Research Strategies ◽  
Factors Affecting ◽  
Innovation Diffusion Theory ◽  
Use Of Technology ◽  
Business Enterprises ◽  
Acceptance Model

This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business enterprises which will build on the current body of knowledge in the field of e-marketing. This paper systematically reviews and categorises the literature related to e-marketing adoption, the use of Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) to understand the adoption of e-marketing by small business enterprises. Based on this review and depending on the Hanson (2001) Internet marketing framework, a three stage methodology was implemented to determine, analyze and review the different factors affecting the adoption of e-marketing from a small businesses perspective by using focus groups and survey research strategies as well as Structure Equation Modelling to analyse the data collected.

scholarly journals Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan

Mathematics ◽  
2020 ◽  
Vol 8 (10) ◽  
pp. 1851
Author(s):  
Wan Rung Lin ◽  
Chun-Yueh Lin ◽  
Yu-Heng Ding
Keyword(s):  
Diffusion Of Innovation ◽  
Behavioral Intention ◽  
Positive Influence ◽  
Study Data ◽  
Relative Advantage ◽  
Mobile Payment ◽  
Mobile Business ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Facilitating Conditions

The convenience feature of mobile payment has replaced interactions with physical money and reduced transaction time, which better meets the demand of modern people for convenience in life. As mobile payments play an important role in mobile business, understanding the factors attracting consumers to mobile payment will bring mobile businesses more opportunities for development, and further significantly improve the output value of mobile businesses. This study discusses how to further influence consumer behavioral intention in Taiwan, as based on the main theoretical framework of the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2) and Diffusion of Innovation (DOI). In this study, data analysis is implemented by Partial Least Squares (PLS) for the purpose of verifying the research model and hypotheses. The research results show that social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative advantage, and observability have positive influence on consumer intention to use mobile payment.

Information communication technology acceptance and usage in the microfinance sector: The perspective of least developed countries

2021 ◽  
pp. 026666692110099
Author(s):  
Abdo Ali Homaid
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Structural Equation ◽  
Structural Data ◽  
Developed Countries ◽  
Partial Least Square ◽  
Least Square ◽  
Least Developed Countries ◽  
Factors Affecting ◽  
Use Of Technology

This study aims to identify the determinants that influence the acceptance and usage of ICT among microfinance employees in the least-developed countries. It extended the Unified Theory of Acceptance and Use of Technology (UTAUT) model with the inclusion of Innovativeness (IN) from the Diffusion of Innovation (DOI) theory. The quantitative approach was adopted, with a survey questionnaire distributed online to microfinance employees in Yemen, completed by 195 respondents. Both measurement and structural data analyses were employed through Partial Least Square Structural Equation Modelling (PLS-SEM), using Smart PLS software. The results show that the UTAUT variables Performance Expectancy (PE), Effort Expectancy (EE), Facilitating Conditions (FC) and IN were significant predictors of Behavioural Intention (BI) to accept and use ICT by microfinance employees, but not Social Influence (SI). The results also reveal that the most significant factors affecting BI were EE followed by PE, IN and FC respectively; BI was the most significant factor affecting Use Behaviour (UB) of ICT among the tested relationships in the study model. Significantly, the results show that IN was a crucial factor as it significantly affected PE, EE and BI to use ICT. The outcomes of the study will assist decision makers to make appropriate interventions for the effective use of ICT by employees in a flourishing and infant industry like microfinance. Consequently, it will help in eradicating and eliminating poverty, a global issue.

scholarly journals Service Quality and Consumer Choice of Their Preferred Telecommunications Service Provider in Ghana

2019 ◽  
Vol 4 (6) ◽  
Author(s):  
Afako Jephthah Kwame ◽  
Afako Jeremiah Kwaku ◽  
Tian Hongyun
Keyword(s):  
Service Quality ◽  
Service Provider ◽  
Service Providers ◽  
Mobile Network ◽  
Research Approach ◽  
Customer Choice ◽  
Network Service ◽  
Network Service Provider ◽  
Quality Dimensions ◽  
Service Quality Dimensions

This study examines the effect of service quality on customer choice. Specifically, it investigated the relationship between service quality dimensions and customer choice, examining the effect of service quality dimensions on customer choice and the service quality dimension most preferred by customers. The quantitative research approach was used with a sample of 250 respondents using purposive and convenient sampling technique. Questionnaires were used to collect the data and analyzed using SPSS version 21. With regards to the correlation variables, it showed a strong positive relationship between service quality dimensions and customer choice of a mobile network service provider and the regression variables showed a significant effect between service quality and customer choice indicating that service quality is very important and influence customers’ choice in choosing a mobile network service provider. It was recommended that Mobile network service providers should continue to improve on the service quality dimensions (empathy, responsiveness, reliability assurance, and tangibility). Since customers look out for these dimensions when choosing a mobile network service provider.

scholarly journals Habit and hedonic motivation are the strongest influences in mobile learning behaviours among higher education students in Malaysia

2019 ◽  
Vol 35 (4) ◽  
Author(s):  
Krishna Moorthy ◽  
Tsen Tzu Yee ◽  
Loh Chun T'ing ◽  
Vikniswari Vija Kumaran
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
Mobile Learning ◽  
Learning System ◽  
Accounting Students ◽  
Factors Affecting ◽  
Intention To Adopt ◽  
Research Areas ◽  
Use Of Technology ◽  
Learning Behaviours

Mobile learning has become a common experience in higher education and in the professional workforce. However, the readiness of accounting students to engage in such learning appears to be weaker than in other disciplines. Therefore, this study set out to identify the factors affecting accounting students’ behavioural intention (BI) to accept mobile learning. The participants of this study were 358 accounting students of public universities in Malaysia. The study  was anchored in the unified theory of acceptance and use of technology 2 (UTAUT2) (Venkatesh, Thong & Xu, 2012), which has been employed by researchers in various research areas such as mobile payments, e-learning, mobile banking, and online shopping. The study revealed that habits have the most influence on accounting students’ intention to adopt mobile learning through an investigation of technology acceptance in the domain of mobile learning. From the perspective of universities, the study posits that consistent usage of mobile learning could be encouraged through processes to nurture students’ habits when using mobile learning system as a tool to complete tasks. Findings provide a reference for the future UTAUT2 and mobile learning related studies.

scholarly journals Use of Telehealth in Substance Use Disorder (SUD) Services During and After COVID-19 (Preprint)

2020 ◽  
Author(s):  
Todd Molfenter ◽  
Nancy Roget ◽  
Michael Chaple ◽  
Stephanie Behlman ◽  
Olivia Cody ◽  
...  
Keyword(s):  
Substance Use ◽  
Technology Acceptance ◽  
Substance Use Disorder ◽  
Service Providers ◽  
Controlled Trial ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Use Of Technology ◽  
Intent To Use

BACKGROUND COVID-19 social distancing guidelines caused a rapid transition to telephone and video technologies for the delivery of substance use disorder (SUD) treatment. The study examined: a) adoption of these technologies across the SUD service continuum; b) acceptance of these technologies by service providers; and c) intention of providers to use these technologies following the pandemic. An additional analysis used the validated Technology Acceptance Model (TAM) to test the rigor of the intent to use the technology post-pandemic. OBJECTIVE Specific hypotheses were that over 50% of organizations would use telephone and video technologies, that organizations would report statistically significant odds of increasing their use of technology after the COVID-19 pandemic, and that perceived usefulness of telephone and video technologies would mediate the effect of ease of use on intention to use. METHODS An on-line survey distributed between May and August, 2020 measured current use of telephone and video services, assessed perceived organizational readiness to use these services, and gauged intent to use telephone and video applications post-COVID-19. Seven of the 10 Regional Addiction Technology Transfer Centers (ATTCs), representing 43 states, distributed the survey. The unit of analysis was the organization. RESULTS Four hundred and fifty-seven organizations responded. Overall, there was widespread use of technology; greater than 70% of organizations reported using telephone or video for most services. For all but two services (residential and buprenorphine services by telephone), organizations reported significantly greater odds (mean OR = 3.79; range from 1.87 to 6.98) of intending to use technology to deliver services post COVID-19. Clinical users regarded video more favorably than telephone for all but two services. Readiness for telephone and video use was high across numerous factors, though telephone services were viewed as being more accessible. Consistent with the TAM, perceived usefulness and ease of use influenced intention to use both telephone and video technologies. CONCLUSIONS The overall perceived ease of use and usefulness of telephone and video-based services provide a promising outlook for use of these services post the COVID-19 pandemic. Future studies should continue to review the acceptance of these services and their comparative impact on care outcomes. CLINICALTRIAL This trial is not currently registered since it was not an randomized controlled trial.

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