scholarly journals A Study on Customers Delight towards Mobile Network Service Providers with Special Reference to Coimbatore City

Author(s):  
Dr. P. Vijay
2021 ◽  
pp. 178359172110553
Author(s):  
Ishani Patharia ◽  
Anjana Pandey ◽  
Sanjay Gupta

Technological developments have a major impact on user behavior. The rapidly evolving communication system and technology have provided numerous choices for people. The ever-shifting changes in the generation of communication networks have posed challenges for mobile network service providers to attract and retain customers. This study aims to prioritize the determinants of the adoption of mobile network service providers using the unified theory of acceptance and use of technology (UTAUT-2). In this study, data were collected from 660 mobile phone users in Haryana, India. A fuzzy analytical hierarchy process (F-AHP) was applied to arrange the priority or rank the factors based on the significance of the factors in explaining the adoption of mobile network service providers. Results of the study reveal that efforts expectancy is the highest-ranked and prioritized factor for the adoption of mobile network service providers followed by performance expectancy and facilitating conditions. However, social influence emerged as the least important factor. The present study provides theoretical implications for future researchers by synthesizing and prioritizing the important factors affecting technology acceptance. The practical implications offer a clearer insight to marketers for developing focused pragmatic strategies to retain customer loyalty. The study has considered only UTAUT-2 model constructs and used the F-AHP technique. Other factors may be considered in future studies. Other priority analysis techniques can also be used such as ISM and MICMAC analysis for further study. The research has been conducted in Haryana, India, and therefore, it needs to be tested in other areas/countries for generalizability. JEL Classification: O1, O2, O4


Author(s):  
Afako Jephthah Kwame ◽  
Afako Jeremiah Kwaku ◽  
Tian Hongyun

This study examines the effect of service quality on customer choice. Specifically, it investigated the relationship between service quality dimensions and customer choice, examining the effect of service quality dimensions on customer choice and the service quality dimension most preferred by customers. The quantitative research approach was used with a sample of 250 respondents using purposive and convenient sampling technique. Questionnaires were used to collect the data and analyzed using SPSS version 21. With regards to the correlation variables, it showed a strong positive relationship between service quality dimensions and customer choice of a mobile network service provider and the regression variables showed a significant effect between service quality and customer choice indicating that service quality is very important and influence customers’ choice in choosing a mobile network service provider. It was recommended that Mobile network service providers should continue to improve on the service quality dimensions (empathy, responsiveness, reliability assurance, and tangibility). Since customers look out for these dimensions when choosing a mobile network service provider.


Author(s):  
Ebhote Oseremen

This paper examined long-term relationship building and customer switching behavior among mobile telecommunication operators in Nigeria. The population of this study includes all mobile telecommunication company and their subscribers in Edo State, Nigeria. The samples for this study were drawn from Mobile Network Service Providers and their subscribers. For service providers, three (3) out of the nine (9) mobile network operators were selected (Nigeria Communication Commission NCC, 2020). Morgan and Krejcie's (1970) sampling methods were implemented to choose a sample of 322 mobile telecom subscribers Godden (2004). The paper employed regression analysis to analyze and test the hypothesis formulated. The result showed that long-term relationship building (Two-way Communication, Customer retention Strategy, Customer Loyalty, and Relational Bond) had a positive statistically significant relationship with customer switching behavior among mobile telecommunication operators (Network service providers) at p>0.05. The research recommends among others that players of the mobile telecommunication Industry (mobile network service providers) should embrace the application of long-term relationship-building to achieve, sustain and retain customers' usage of their products, this will enable them to compete better with other players in the industry. Also, they should engage in relational bonding aimed at creating attachment with the customer leading to customer retention and subsequently profitability.


Sensors ◽  
2020 ◽  
Vol 20 (21) ◽  
pp. 6209
Author(s):  
Ying Gao ◽  
Yangliang Liu ◽  
Quansi Wen ◽  
Hongliang Lin ◽  
Yijian Chen

With the development of the Internet of Things (IoT), the number of drones, as a consumer-level IoT device, is rapidly increasing. The existence of a large number of drones increases the risk of misoperation during manual control. Therefore, it has become an inevitable trend to realize drone flying automation. Drone flying automation mainly relies on massive drone applications and services as well as third-party service providers, which not only complicate the drone network service environment but also raise some security and privacy issues. To address these challenges, this article proposes an innovative architecture called Secure Drone Network Edge Service (SDNES), which integrates edge computing and blockchain into the drone network to provide real-time and reliable network services for drones. To design a feasible and rational SDNES architecture, we first consider the real-time performance and apply edge computing technology in it to provide low-latency edge services for drones under 5G mobile network. We use DAG-based blockchain to guarantee the security and reliability of the drone network service environment and effectively avoid malicious behaviors. In order to illustrate the feasibility of this architecture, we design and implement a specific service case named Drone Collision Avoidance Navigation Service based on SDNES. Finally, a simulation experiment for the specific service case and a series of other performance-related experiments were carried out to verify the feasibility and rationality of our proposed architecture. The experimental results demonstrate that SDNES is a promising architecture to assist and accelerate drone flying automation.


Data ◽  
2021 ◽  
Vol 6 (7) ◽  
pp. 69
Author(s):  
Kennedy Nomamidobo Amadasun ◽  
Michael Short ◽  
Rajesh Shankar-Priya ◽  
Tracey Crosbie

Society 5.0 represents an opportunity to transform the economy and create a digital society with the goal of long-term sustainable development and economic growth. There is a growing importance of boosting ICT as an effective and efficient means of achieving this transformation, and Target 9c of the UN Sustainable Development Goals is to ‘Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries’. Mobile telecommunication systems have become the most effective and convenient means of communicating in the world, and as such, they are revolutionizing business operations. Nigeria is the fastest growing telecommunication market in Africa, with approximately 298 million subscribers accommodated by over 53,000 base transceiver stations (BTSs) which are largely concentrated in urban areas. As a result of increasing subscribers, all mobile network service providers in Nigeria are building new BTSs, often without considering existing infrastructure. This has led to a proliferation of masts, defacing the environment and causing unnecessary environmental pollution as BTSs are largely powered by diesel generators. It is therefore becoming paramount for the telecommunication regulatory body in Nigeria to enforce principles of infrastructure sharing and the colocation of sites for all mobile network service provider BTSs to improve network availability, reliability, scalability, customer satisfaction and sustainability. This paper argues, through the development of ICT tools and their application to a case study, that infrastructure sharing and colocation of sites is not only feasible if supported correctly but also offers the potential to reduce operational and capital expenditure, reduce the number of BTSs required for the rapidly growing mobile telecoms industry in Nigeria and in doing so reduce environmental pollution.


2020 ◽  
Vol 16 (2) ◽  
pp. 80-90 ◽  
Author(s):  
Shylet Chigwende ◽  
Krishna Govender

Mobile telecommunication service providers in Zimbabwe are using a brand image to market their products and minimize brand switching, resulting from increased market competition. A cross-sectional survey was conducted among a convenience sample of 385 participants in Zimbabwe. The sample size was determined using Rao software sample size calculator to extract an acceptable sample from apopulation of 1,973,906 inhabitants. Data were collected using a five-point Likert scale questionnaire and were also tested for reliability and validity using SPSS version 20. It was ascertained that 70% of the respondents’ switched SIM cards, 20% never switched, and 10% were indifferent to the different providers. Structural Equation Modeling (SEM) showed that mobile network service providers’ brand image positively affects customer satisfaction, a positive relationship exists between mobile network service providers’ brand image and consumer brand switching behavior, customer satisfaction positively affects their loyalty. Corporate brand image indirectly affects customer loyalty through customer satisfaction. The researchers recommend marketers to consider the findings when designing strategies for marketing mobile network services. AcknowledgmentsThe authors of this paper greatly appreciate the support and cooperation they received from the Postal and Telecommunications Authority of Zimbabwe (POTRAZ) and research participants during the survey.


Network ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 75-94
Author(s):  
Ed Kamya Kiyemba Edris ◽  
Mahdi Aiash ◽  
Jonathan Loo

Fifth Generation mobile networks (5G) promise to make network services provided by various Service Providers (SP) such as Mobile Network Operators (MNOs) and third-party SPs accessible from anywhere by the end-users through their User Equipment (UE). These services will be pushed closer to the edge for quick, seamless, and secure access. After being granted access to a service, the end-user will be able to cache and share data with other users. However, security measures should be in place for SP not only to secure the provisioning and access of those services but also, should be able to restrict what the end-users can do with the accessed data in or out of coverage. This can be facilitated by federated service authorization and access control mechanisms that restrict the caching and sharing of data accessed by the UE in different security domains. In this paper, we propose a Data Caching and Sharing Security (DCSS) protocol that leverages federated authorization to provide secure caching and sharing of data from multiple SPs in multiple security domains. We formally verify the proposed DCSS protocol using ProVerif and applied pi-calculus. Furthermore, a comprehensive security analysis of the security properties of the proposed DCSS protocol is conducted.


Electronics ◽  
2021 ◽  
Vol 10 (13) ◽  
pp. 1608
Author(s):  
Ed Kamya Kiyemba Edris ◽  
Mahdi Aiash ◽  
Jonathan Loo

Device-to-Device (D2D) communications will be used as an underlay technology in the Fifth Generation mobile network (5G), which will make network services of multiple Service Providers (SP) available anywhere. The end users will be allowed to access and share services using their User Equipments (UEs), and thus they will require seamless and secured connectivity. At the same time, Mobile Network Operators (MNOs) will use the UE to offload traffic and push contents closer to users relying on D2D communications network. This raises security concerns at different levels of the system architecture and highlights the need for robust authentication and authorization mechanisms to provide secure services access and sharing between D2D users. Therefore, this paper proposes a D2D level security solution that comprises two security protocols, namely, the D2D Service security (DDSec) and the D2D Attributes and Capability security (DDACap) protocols, to provide security for access, caching and sharing data in network-assisted and non-network-assisted D2D communications scenarios. The proposed solution applies Identity-based Encryption (IBE), Elliptic Curve Integrated Encryption Scheme (ECIES) and access control mechanisms for authentication and authorization procedures. We formally verified the proposed protocols using ProVerif and applied pi calculus. We also conducted a security analysis of the proposed protocols.


Author(s):  
Mark W.Wiggins ◽  
Jaime Auton ◽  
Daniel Sturman

Situation assessment is a critical skill amongst electricity distribution controllers but can be difficult to assess in practice. In the present research, we adapted a psychometric approach based on the principle that expert situation assessment engages cue-based associations from memory. Using consortium norming, we acquired performance data from 320 network control operators for five network control-related tasks that comprised the electricity network service provider edition of the EXPERT Intensive Skills Evaluation (EXPERTise 2.0) software. Operators were distributed across 11 Distributed Network Service Providers (DNSP), with data collected over three phases. Data were examined across the three phases of data collection and suggest that DNSPs can monitor the situation assessment of network controllers at an individual and at an organisational level, affording the opportunity to identify changes in performance and implement remedial strategies as appropriate.


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