Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises

Use Of Technology ◽

Business Enterprises

This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business enterprises which will build on the current body of knowledge in the field of e-marketing. This paper systematically reviews and categorises the literature related to e-marketing adoption, the use of Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) to understand the adoption of e-marketing by small business enterprises. Based on this review and depending on the Hanson (2001) Internet marketing framework, a three stage methodology was implemented to determine, analyze and review the different factors affecting the adoption of e-marketing from a small businesses perspective by using focus groups and survey research strategies as well as Structure Equation Modelling to analyse the data collected.

Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises

E-Commerce Adoption and Small Business in the Global Marketplace ◽

10.4018/978-1-60566-998-4.ch013 ◽

2010 ◽

pp. 237-258 ◽

Cited By ~ 3

Author(s):

Hatem El-Gohary ◽

Myfanwy Trueman ◽

Kyoko Fukukawa

Keyword(s):

Small Business ◽

Technology Acceptance ◽

Diffusion Theory ◽

Future Research ◽

Factors Affecting ◽

Business Context ◽

Work Related ◽

Business Enterprises ◽

The chapter builds on the current body of knowledge in the field of E-Marketing through a survey and organised systematic examination of the published work related to the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and E-Marketing adoption by Small Business Enterprises. Furthermore, the chapter illustrates that although many E-Marketing adoption factors are driven from the literature of E-Marketing, as well as the technology adoption theories like TAM and IDT, only some of these factors are found to significantly affect the adoption of E-Marketing by Small Business Enterprises. This review and the results of the fieldwork research conducted by the authors will enable entrepreneurs, policy makers, students and practitioners to build a greater understanding of E-Marketing adoption in a small business context. Moreover, the chapter will help researchers and scholars in the field of E-Marketing to have a clearer view towards suitable future research studies in the field of E-Marketing that in turn will contribute to the related accumulated knowledge in the field.

Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises

E-Marketing ◽

10.4018/978-1-4666-1598-4.ch054 ◽

2012 ◽

pp. 909-930

Author(s):

Hatem El-Gohary ◽

Myfanwy Trueman ◽

Kyoko Fukukawa

Keyword(s):

Small Business ◽

Technology Acceptance ◽

Diffusion Theory ◽

Future Research ◽

Factors Affecting ◽

Business Context ◽

Work Related ◽

Business Enterprises ◽

The chapter builds on the current body of knowledge in the field of E-Marketing through a survey and organised systematic examination of the published work related to the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and E-Marketing adoption by Small Business Enterprises. Furthermore, the chapter illustrates that although many E-Marketing adoption factors are driven from the literature of E-Marketing, as well as the technology adoption theories like TAM and IDT, only some of these factors are found to significantly affect the adoption of E-Marketing by Small Business Enterprises. This review and the results of the fieldwork research conducted by the authors will enable entrepreneurs, policy makers, students and practitioners to build a greater understanding of E-Marketing adoption in a small business context. Moreover, the chapter will help researchers and scholars in the field of E-Marketing to have a clearer view towards suitable future research studies in the field of E-Marketing that in turn will contribute to the related accumulated knowledge in the field.

An Empirical Study of Factors Affecting RFID's Adoption in Taiwan

Ubiquitous and Pervasive Computing ◽

10.4018/978-1-60566-960-1.ch070 ◽

2010 ◽

pp. 1122-1143 ◽

Cited By ~ 1

Author(s):

Dong-Her Shih ◽

Yuh-Wen Chiu ◽

She-I Chang ◽

David C. Yen

Keyword(s):

Empirical Study ◽

Technology Acceptance ◽

Diffusion Theory ◽

User Acceptance ◽

Theoretical Background ◽

Factors Affecting ◽

Sports Events ◽

Willingness To Adopt ◽

RFID ticketing systems constitute a particular type of pervasive information systems providing spectators of sports events with a transparent mechanism to validate and renew tickets. This study seeks to investigate the factors that influence user acceptance of RFID ticketing systems. The theoretical background of the study was drawn from the technology acceptance model (TAM) and the innovation diffusion theory (IDT), and enhanced with factors related to privacy and switching cost features. The research model was tested with data gathered through a lab experiment (N=71). The participants perceived the system as useful and easy to use, and expressed the willingness to adopt it should it become commercially available. Moreover, the results of ANOVA tests suggest that the age and education of users influence their perception towards the usefulness of the system and its subsequent use.

2018 Indonesian Association for Pattern Recognition International Conference (INAPR) ◽

Factors Affecting the Usage of Mobile Commerce using Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT)

10.1109/inapr.2018.8627003 ◽

2018 ◽

Author(s):

Helga Laksita Asastani ◽

Harisno ◽

Victory Haris Kusumawardhana ◽

Harco Leslie Hendric Spits Warnars

Keyword(s):

Technology Acceptance ◽

Mobile Commerce ◽

Unified Theory ◽

Factors Affecting ◽

Use Of Technology ◽

Understanding Technology Adoption: Theory and Future Directions for Informal Learning

Review of Educational Research ◽

10.3102/0034654308325896 ◽

2009 ◽

Vol 79 (2) ◽

pp. 625-649 ◽

Cited By ~ 353

Author(s):

Evan T. Straub

Keyword(s):

Technology Adoption ◽

Technology Acceptance ◽

Developmental Process ◽

Diffusion Theory ◽

Formal Organization ◽

Concerns Based Adoption Model ◽

Adoption Theory ◽

Use Of Technology ◽

How and why individuals adopt innovations has motivated a great deal of research. This article examines individuals’ computing adoption processes through the lenses of three adoption theories: Rogers’s innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology. Incorporating all three models, this article suggests technology adoption is a complex, inherently social, developmental process; individuals construct unique yet malleable perceptions of technology that influence their adoption decisions. Thus, successfully facilitating technology adoption must address cognitive, emotional, and contextual concerns. This article also focuses specific attention on adoption theory outside of a formal organization and the implications of adoption theory on informal environments.

Extending the technology acceptance model: an investigation of factors affecting college students’ downloading of smartphone fitness applications

10.31274/etd-180810-4090 ◽

2015 ◽

Author(s):

Yuting Liao

Keyword(s):

College Students ◽

Technology Acceptance ◽

Factors Affecting ◽

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

Journal of Business Economics ◽

10.35760/eb.2019.v24i1.1858 ◽

2019 ◽

Vol 24 (1) ◽

pp. 100-113

Author(s):

Filona ◽

Misdiyono

Keyword(s):

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Electronic Money ◽

Factors Affecting ◽

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Analisis Perbandingan Metode TAM dan UTAUT dalam Mengukur Kesuksesan Penggunaan Aplikasi Ojek Online

Jurnal Interkom ◽

10.35969/interkom.v14i4.57 ◽

2020 ◽

Vol 14 (4) ◽

Author(s):

Indriyanti, Tri Wahyuni, Erni Ermawati, Nurul Ichsan , Haerul Fatah

Keyword(s):

Technology Acceptance ◽

Unified Theory ◽

Use Of Technology ◽

AbstrakBerkembangnya teknologi informasi memberikan pengaruh yang cukup bagi masyarakat, tetapi terkadang ada beberapa teknologi yang kurang diterima oleh masyarakat karena beberapa faktor. Penelitian ini bertujuan untuk menganalisis rasio metode TAM dan UTAUT dalam mengukur keberhasilan penggunaan aplikasi Ojek Online di Sleman, Yogyakarta. Metode yang paling banyak digunakan untuk menganalisis keberhasilan penggunaan teknologi adalah metode TAM dan UTAUT. Metode TAM dan UTAUT juga merupakan metode terbaik karena mampu menjelaskan perilaku pengguna terhadap penggunaan teknologi. Responden dalam penelitian ini adalah pengguna aplikasi Ojek Online di Kabupaten Sleman di Yogyakarta yang terdiri dari siswa dan masyarakat umum. Responden dalam penelitian ini diambil secara acak dari seluruh populasi. Data yang dikumpulkan diolah menggunakan SPSS agar mudah dianalisis lebih lanjut. Metode yang digunakan adalah metode korelasional. Hasil dari penelitian ini adalah bahwa metode TAM dan UTAUT mampu menganalisis penerimaan aplikasi Ojek Online meskipun nilai beberapa konstruk yang digunakan dalam penelitian ini hanya mempengaruhi penggunaan aktual sebesar 8% dan 5,2%. Kata kunci: Analisa Model, Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Aplikasi Ojek Online, Uji Determinasi

Use of Technology Acceptance Model for Turnitin®

Pakistan Journal of Engineering Technology & Science ◽

10.22555/pjets.v1i2.166 ◽

2015 ◽

Vol 1 (2) ◽

Author(s):

Dr. Abu Turab Alam

Keyword(s):

Information System ◽

Software Engineering ◽

Technology Acceptance ◽

Implementation Research ◽

Functional Requirements ◽

End User ◽

Research Activity ◽

Use Of Technology ◽

A useful Information System is difficult to conceive and develop. Research on technology has revealed that end-user likes or dislikes may matter towards the success or failure of information system (IS). A highly complicated system in which developers have put lots of development efforts may fail if the end-user dislikes it after its initial installation. In software engineering literature it is claimed that system rejection is mostly caused by not meeting the non-functional requirements. In this paper, a study is being done on ‘turnitin®’ as technology and its acceptance to a group of students in order to find out confirmation of result as claimed by TAM while it is a post implementation research activity for technology acceptance.