Comparison of Composites, Dichotomous, and Latent Factor Measurement Operationalizations in Hospitality Research on Moderating Effects

2020 ◽  
pp. 193896552097358
Author(s):  
Vanja Bogicevic ◽  
Milos Bujisic
Keyword(s):  
Interaction Effect ◽  
Statistical Models ◽  
Statistical Significance ◽  
Latent Factor ◽  
Tourism Research ◽  
Composite Indices ◽  
Factor Measurement ◽  
Latent Factor Models ◽  
Hospitality And Tourism ◽  
Conceptual Underpinning

Moderation testing through latent factor models is relatively underutilized in hospitality and tourism research. The purpose of this research is to highlight the differences in the treatment of measurements of reflective constructs as composite indices versus latent factors in moderating effect tests in hospitality research. For this research, we build our primer on the investigation of the differences in customer satisfaction with the perceived entertainment experience at a hospitality/tourism attraction, contingent on customers’ personality trait extraversion, borrowed from the Big-Five mini marker inventory. Our findings illustrate the consequences of the measurement conceptualization and the representation of constructs in statistical models with interaction effects. While using composites simplifies the estimation of the regression paths and provides a reasonable sense of the direction of the effect and its statistical significance, it is not always aligned with the theoretical and conceptual underpinning of the employed constructs. A statistical model with composites may underestimate an interaction effect, whereas a model with a dichotomized moderator may overestimate the interaction effect. The findings of this research draw the attention of the hospitality and tourism research community on different representations of reflective constructs in their measurement and statistical models.

Understanding a shifting methodology

2018 ◽  
Vol 30 (11) ◽  
pp. 3423-3441 ◽  
Author(s):  
Elizabeth A. Whalen
Keyword(s):  
Best Practices ◽  
Online Community ◽  
Design Methodology ◽  
Virtual Communities ◽  
Tourism Research ◽  
Content Type ◽  
Analysis Techniques ◽  
Hospitality And Tourism ◽  
Qualitative Methodologies ◽  
Practical Implications

PurposeWhile netnography was established to study virtual communities from the traditional ethnography methodology, over time it has evolved and moved away from standard ethnographic practices. The modifications are especially prevalent in hospitality and tourism research because of the nature of experiential and service-based goods. This gap has created exciting new opportunities for researchers. As netnography has matured into its own methodology, it has provided the opportunity for researchers to use netnography techniques or more traditional techniques by following ethnography methodologies. This paper aims to analyze the differences between these two methodologies within hospitality and tourism literature enabling researchers to choose the methodology that is most suited for their project.Design/methodology/approachThis study reviews netnographic research in hospitality and tourism and compares current uses of netnography against traditional ethnographic methodologies.FindingsThere are four major differentiating points between netnography and ethnography: online community definitions, data collection methodologies, ethics in research and data analysis techniques.Practical implicationsIn comparing ethnography and netnography in hospitality and tourism research, this analysis provides a foundation to evaluate the best use and best practices for these two distinct qualitative methodologies in the field. The study also provides references to how other hospitality and tourism researchers have used netnography.Originality/valueEthnographic principles grounded in the foundation of anthropological doctrines are important and distinct from netnography. The ability to use the diverse tools in the qualitative methods toolbox will help hospitality and tourism researchers understand the transforming marketplace.

A critical review of smart hospitality and tourism research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rob Law ◽  
Huiyue Ye ◽  
Irene Cheng Chu Chan
Keyword(s):  
Supply And Demand ◽  
Relevant Literature ◽  
Tourism Industry ◽  
Tourism Research ◽  
Content Type ◽  
Balanced Development ◽  
Comprehensive Knowledge ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry ◽  
Practical Implications

Purpose This study aims to build a comprehensive knowledge structure of smart hospitality and tourism research. Design/methodology/approach Content analysis is carried out on the themes of pertinent research from the perspectives of customers, suppliers, technology and policymakers. Findings Results show that over half of the reviewed articles are carried out from the perspective of customers, while those of suppliers, technology and policymakers are less discussed. The unbalanced number of articles reveals an evident mismatch between the supply and demand. Practical implications Findings provide theoretical and practical implications from different perspectives. Collaboration among various stakeholders is also advocated to achieve sustainable and balanced development of the smart hospitality and tourism industry. Originality/value This study contributes to smart hospitality and tourism research through an in-depth review of relevant literature. Based on the findings, the identified research gaps provide potential directions for future knowledge development.

An Analysis of Hospitality and Tourism Research

2015 ◽  
pp. 359-381 ◽  
Author(s):  
Jennifer Calhoun ◽  
Alecia Douglas
Keyword(s):  
Content Analysis ◽  
Dynamic Environment ◽  
Triple Bottom Line ◽  
Qualitative Approach ◽  
Sustainable Competitive Advantage ◽  
Bottom Line ◽  
Tourism Research ◽  
Body Of Knowledge ◽  
Sustainability Practices ◽  
Hospitality And Tourism

Learning organizations (LOs) have been identified as an innovative practice essential for global businesses to not only effectively compete in today's dynamic environment but also to achieve and maintain a sustainable competitive advantage and increase overall firm performance. The objective of this chapter is to examine the current body of knowledge on LOs and their impact on sustainability practices in an effort to identify what is being done by organizations, where knowledge is applied, and, how systems are created to influence sustainability practices. In the context of hospitality and tourism businesses, the literature examining LOs is limited though a wealth of studies have been conducted in the mainstream. Using a qualitative approach, a content analysis was conducted to investigate its impact on sustainability practices in hospitality and tourism organizations. The results indicate that destinations in particular have adopted this approach to compete globally and to address triple-bottom line sustainability.

Case Study as a Research Method in Hospitality and Tourism Research: A Systematic Literature Review (1974–2020)

2020 ◽  
pp. 193896552097128
Author(s):  
Kadir Çakar ◽  
Şehmus Aykol
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Research Method ◽  
Case Study Research ◽  
Theory Development ◽  
Case Study Method ◽  
Tourism Research ◽  
Computer Aided Analysis ◽  
Hospitality And Tourism

This systematic literature review aimed to investigate the use of case study method in hospitality and tourism research to increase the awareness about the use of case study as a research method. Data were collected ( n = 871) from 10 leading hospitality and tourism journals published between 1974 and 2020. A thematic analysis of the data was conducted using Leximancer as a computer-aided analysis software. The study findings reveal an overall mislabel and misuse of the case study method. Suggestions are provided to improve case study method applications and increase case study research for more theory development in hospitality and tourism research.

Progress and Development of Virtual Reality and Augmented Reality Technologies in Tourism

2020 ◽  
pp. 1-23
Author(s):  
Evrim Çeltek
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Research Methods ◽  
Smart Devices ◽  
Marketing Communication ◽  
Tourism Research ◽  
Tourism Marketing ◽  
Hospitality And Tourism ◽  
Smart Technologies

Progress and development of tourism technologies and applications available through smart devices provide an increasing diversity in tourism marketing. Augmented reality, virtual reality applications with the smart technologies, which are considered as new marketing communication instruments, increase awareness and help in terms of getting information about tourists and giving information to the tourist. Thus, this chapter provides an assessment regarding the progress of AR and VR researches published in hospitality and tourism journals. In particular, the chapter determines the current fields, topics, and research methods of AR and VR articles published in 32 hospitality and tourism research journals between 2000-2018, comparing the subjects and research methods of 32 journals and discussing the changes in topic areas throughout the years, to offer suggestions for further research on AR and VR for hospitality and tourism journals.

Sign in / Sign up

Export Citation Format

Share Document