Progress and Development of Virtual Reality and Augmented Reality Technologies in Tourism

2020 ◽  
pp. 1-23
Author(s):  
Evrim Çeltek
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Research Methods ◽  
Smart Devices ◽  
Marketing Communication ◽  
Tourism Research ◽  
Tourism Marketing ◽  
Hospitality And Tourism ◽  
Smart Technologies

Progress and development of tourism technologies and applications available through smart devices provide an increasing diversity in tourism marketing. Augmented reality, virtual reality applications with the smart technologies, which are considered as new marketing communication instruments, increase awareness and help in terms of getting information about tourists and giving information to the tourist. Thus, this chapter provides an assessment regarding the progress of AR and VR researches published in hospitality and tourism journals. In particular, the chapter determines the current fields, topics, and research methods of AR and VR articles published in 32 hospitality and tourism research journals between 2000-2018, comparing the subjects and research methods of 32 journals and discussing the changes in topic areas throughout the years, to offer suggestions for further research on AR and VR for hospitality and tourism journals.

Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism

2019 ◽  
pp. 94-113
Author(s):  
Evrim Çeltek
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Near Field ◽  
Tourism Industry ◽  
Smart Devices ◽  
Near Field Communication ◽  
Qr Code ◽  
City Marketing ◽  
Tourism Marketing ◽  
Smart Technologies

The developing number of applications available through smart devices provides an increasing diversity of tourism marketing, destination and city marketing, tourism business marketing, and advertising. In the last decade, marketers have developed more creative practices to attract consumers. These new marketing tools are augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications with the smart technologies, which are considered as a new marketing communication instruments these increase awareness and help get information about tourist and give information to the tourist. This chapter presents the profile of smart marketing applications and their marketing benefits in tourism industry. More specifically, this chapter aimed to achieve the following research objectives: to determine the potentials of the augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications in the tourism industry.

Smart Technologies

2015 ◽  
pp. 116-132
Author(s):  
Evrim Çeltek
Keyword(s):  
Augmented Reality ◽  
Tourism Industry ◽  
Smart Devices ◽  
Marketing Communication ◽  
Related Services ◽  
Augmented Reality Application ◽  
Smart Technologies

The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry.

Smart Technologies

2016 ◽  
pp. 876-892
Author(s):  
Evrim Çeltek
Keyword(s):  
Augmented Reality ◽  
Tourism Industry ◽  
Smart Devices ◽  
Marketing Communication ◽  
Related Services ◽  
Augmented Reality Application ◽  
Smart Technologies

The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry.

Consuming “Innovation” in Tourism

2017 ◽  
pp. 215-232
Author(s):  
Azizul Hassan ◽  
Roya Rahimi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Technological Innovation ◽  
Diffusion Of Innovations ◽  
Analytical Approach ◽  
Advanced Stage ◽  
Relevant Theory ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Application Analysis

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

New Event Trends as a Tool of Digital Marketing Communication

2021 ◽  
pp. 216-241
Author(s):  
Dilaysu Cinar
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Literature Review ◽  
Virtual Communities ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Communication Tool ◽  
Communication Tools ◽  
Social Events ◽  
Potential Customers

Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer participants almost unlimited options for events and participation takes place regardless of the venue. This study aims to provide information about the new event trends as a digital marketing communication tool. For this purpose, a literature review was made in the study. Accordingly, it can be argued that the new event trends used in digital marketing communications consist of real-time events, social events, storytelling, virtual reality and augmented reality applications, influencers, and virtual communities.

scholarly journals Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?

2019 ◽  
Vol 33 (3) ◽  
pp. 53-69
Author(s):  
Anna Szymczak
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Research Group ◽  
New Technologies ◽  
Marketing Communication ◽  
Secondary Sources ◽  
Research Institutes ◽  
Marketing Activities ◽  
Virtual And Augmented Reality ◽  
The Subject

Summary A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augmented reality on the market. The aim of the work is to analyze the possibilities of using innovative tools, based on virtual and augmented reality in marketing communication. The source basis of the study is available literature on the subject, secondary sources, own analyzes and research and studies carried out by foreign research institutes. The paper presents the results of authorial research carried out in 2018 using the CAPI method, as well as self-audit of marketing activities using VR and AR based on the SERVQUAL model. The results of the study indicate limited use of VR and AR. It should also be emphasized that these results are not representative, but point to a relationship that is worth exploring on a larger research group.

Consuming “Innovation” in Tourism

2016 ◽  
pp. 130-147 ◽  
Author(s):  
Azizul Hassan ◽  
Roya Rahimi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Technological Innovation ◽  
Diffusion Of Innovations ◽  
Analytical Approach ◽  
Advanced Stage ◽  
Relevant Theory ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Application Analysis

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

Cultural Tourism, Internet of Things, and Smart Technologies in Museums

2022 ◽  
pp. 260-270
Author(s):  
Ümit Gaberli
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Internet Of Things ◽  
Cultural Tourism ◽  
The Internet ◽  
Internet Connection ◽  
Virtual And Augmented Reality ◽  
Smart Technologies ◽  
Museum Tour ◽  
The Internet Of Things

In this chapter, the author explores the application of the internet of things (IoT) in museums. IoT technology typically combines physical objects with hardware and software. For museums, the simplest example is 3D virtual tours, which need a computer and an internet connection. Today, however, museums have become more complicated with virtual and augmented technologies. Virtual and augmented reality devices, such as virtual reality (VR) glasses, and related applications, such as Google Arts and Culture, provide interactive museum tour experiences for visitors. For all these experiences, they only need to connect to the internet with their devices. Virtual museum tours range from history to space technologies. This chapter explores the nature of using IoT technologies in cultural tourism, especially in museums.

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