Big data: The effect of analytics on marketing and business

2021 ◽  
pp. 204388692110572
Author(s):  
Barbara A. Manko
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Time Data ◽  
Bottom Line ◽  
Real Time Data ◽  
The Subject ◽  
Successful Business

Big data analytics takes raw, real-time data and uses it to predict trends. Successful use of this data can have a powerful impact on a business’s effectiveness and ultimately their bottom line. As the amount of data increases, the need for analytics is growing. This teaching study discusses the role of social media in data analytics, how to approach the subject, and the desired outcomes. Students will explore the expansion of this field of study, familiarize themselves with the concept and where they may have encountered it in their lives so far, and discuss what analytics can contribute to running a successful business.

scholarly journals Urban Planning and Smart City Decision Management Empowered by Real-Time Data Processing Using Big Data Analytics

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 2994 ◽  
Author(s):  
Bhagya Silva ◽  
Murad Khan ◽  
Changsu Jung ◽  
Jihun Seo ◽  
Diyan Muhammad ◽  
...  
Keyword(s):  
Big Data ◽  
Data Processing ◽  
Real Time ◽  
Smart City ◽  
Data Analytics ◽  
Smart Cities ◽  
Big Data Analytics ◽  
Time Data ◽  
Real Time Data

The Internet of Things (IoT), inspired by the tremendous growth of connected heterogeneous devices, has pioneered the notion of smart city. Various components, i.e., smart transportation, smart community, smart healthcare, smart grid, etc. which are integrated within smart city architecture aims to enrich the quality of life (QoL) of urban citizens. However, real-time processing requirements and exponential data growth withhold smart city realization. Therefore, herein we propose a Big Data analytics (BDA)-embedded experimental architecture for smart cities. Two major aspects are served by the BDA-embedded smart city. Firstly, it facilitates exploitation of urban Big Data (UBD) in planning, designing, and maintaining smart cities. Secondly, it occupies BDA to manage and process voluminous UBD to enhance the quality of urban services. Three tiers of the proposed architecture are liable for data aggregation, real-time data management, and service provisioning. Moreover, offline and online data processing tasks are further expedited by integrating data normalizing and data filtering techniques to the proposed work. By analyzing authenticated datasets, we obtained the threshold values required for urban planning and city operation management. Performance metrics in terms of online and offline data processing for the proposed dual-node Hadoop cluster is obtained using aforementioned authentic datasets. Throughput and processing time analysis performed with regard to existing works guarantee the performance superiority of the proposed work. Hence, we can claim the applicability and reliability of implementing proposed BDA-embedded smart city architecture in the real world.

Big Data Analytics Demystified

Big Data ◽  
2016 ◽  
pp. 1859-1894
Author(s):  
Pethuru Raj
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Use Cases ◽  
Sensor Data ◽  
New Paradigm ◽  
Time Data ◽  
Real Time Data ◽  
Major Application

This chapter is mainly crafted in order to give a business-centric view of big data analytics. The readers can find the major application domains / use cases of big data analytics and the compelling needs and reasons for wholeheartedly embracing this new paradigm. The emerging use cases include the use of real-time data such as the sensor data to detect any abnormalities in plant and machinery and batch processing of sensor data collected over a period to conduct failure analysis of plant and machinery. The author describes the short-term as well as the long-term benefits and find and nullify all kinds of doubts and misgivings on this new idea, which has been pervading and penetrating into every tangible domain. The ultimate goal is to demystify this cutting-edge technology so that its acceptance and adoption levels go up significantly in the days to unfold.

Big Data Analytics Demystified

2014 ◽  
pp. 38-73 ◽  
Author(s):  
Pethuru Raj
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Use Cases ◽  
Sensor Data ◽  
New Paradigm ◽  
Time Data ◽  
Real Time Data ◽  
Major Application

This chapter is mainly crafted in order to give a business-centric view of big data analytics. The readers can find the major application domains / use cases of big data analytics and the compelling needs and reasons for wholeheartedly embracing this new paradigm. The emerging use cases include the use of real-time data such as the sensor data to detect any abnormalities in plant and machinery and batch processing of sensor data collected over a period to conduct failure analysis of plant and machinery. The author describes the short-term as well as the long-term benefits and find and nullify all kinds of doubts and misgivings on this new idea, which has been pervading and penetrating into every tangible domain. The ultimate goal is to demystify this cutting-edge technology so that its acceptance and adoption levels go up significantly in the days to unfold.

scholarly journals Telco Data Analytics using Open-Source Data Pipeline: Detailed Architecture and Technology Stack

2021 ◽  
Vol 9 (10) ◽  
pp. 1717-1725
Author(s):  
Abirami T
Keyword(s):  
Big Data ◽  
Data Analysis ◽  
Load Balancing ◽  
Open Source ◽  
Data Storage ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Time Data ◽  
Data Pipeline ◽  
Real Time Data

Abstract: Open-source technology has influenced data analytics at each step from data storage to data analysis, and visualization. Open source for telco big data analytics enables sharp insights by enhancing problem discoverability and solution feasibility. This research paper talks about different technology stacks using open source for telco big data analytics that are used to deploy various tools including data collection, data storage, data processing, data analysis, and data visualization. This open source pipeline micro-services architecture built with modular technology stack and orchestrated by Kubernetes, can ingest data from multiple sources, process real-time data and provide business and network intelligence. Major idea of using open source technology in our architecture is to reduce cost and manage easily. Kubernetes is an industry adopted open source container orchestrator that offers fault-tolerance, application scaling, and load-balancing. The results can be displayed on the intuitive open source dashboard like Grafana for telecom operators. Our architecture is flexible and can be easily customized based on the telecommunication industry needs. Using the proposed architecture, the telecommunication sectors can get quick decision making with nearly 30% lower CapEX which is made possible using COTS hardware. Index Terms: Big data analytics, Data pipeline architecture, Open Source technologies, Real-time data processing, Faulttolerance, Load-balancing, Kubernetes, BDA, Open source dashboard

scholarly journals A Methodology of Real-Time Data Fusion for Localized Big Data Analytics

IEEE Access ◽  
2018 ◽  
Vol 6 ◽  
pp. 24510-24520 ◽  
Author(s):  
Sohail Jabbar ◽  
Kaleem R. Malik ◽  
Mudassar Ahmad ◽  
Omar Aldabbas ◽  
Muhammad Asif ◽  
...  
Keyword(s):  
Big Data ◽  
Data Fusion ◽  
Real Time ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Time Data ◽  
Real Time Data

scholarly journals Big Data Analytics Embedded Smart City Architecture for Performance Enhancement through Real-Time Data Processing and Decision-Making

2017 ◽  
Vol 2017 ◽  
pp. 1-12 ◽  
Author(s):  
Bhagya Nathali Silva ◽  
Murad Khan ◽  
Kijun Han
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Processing ◽  
Real Time ◽  
Smart City ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Time Data ◽  
Real Time Data ◽  
Real Time Data Processing

The concept of the smart city is widely favored, as it enhances the quality of life of urban citizens, involving multiple disciplines, that is, smart community, smart transportation, smart healthcare, smart parking, and many more. Continuous growth of the complex urban networks is significantly challenged by real-time data processing and intelligent decision-making capabilities. Therefore, in this paper, we propose a smart city framework based on Big Data analytics. The proposed framework operates on three levels: (1) data generation and acquisition level collecting heterogeneous data related to city operations, (2) data management and processing level filtering, analyzing, and storing data to make decisions and events autonomously, and (3) application level initiating execution of the events corresponding to the received decisions. In order to validate the proposed architecture, we analyze a few major types of dataset based on the proposed three-level architecture. Further, we tested authentic datasets on Hadoop ecosystem to determine the threshold and the analysis shows that the proposed architecture offers useful insights into the community development authorities to improve the existing smart city architecture.

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