Computer-Mediated Advertising as a Correlate of Buying Behavior Among Youths From South-East Nigeria

This study examined the correlation between exposure to computer-mediated adverts and the buying behavior of youths from Enugu State. The correlational survey was used for the study, while a sample of 385 was selected through a multistage sampling technique. In the analysis of the result, simple percentages were used to achieve the research objectives, while the Pearson correlation coefficient ( r) was used to test the hypotheses raised. The result showed a strong positive correlation between the engagement in computer-mediated communication (CMC) and exposure to computer-mediated adverts ( r = .815, n = 362, p < 005). The findings also showed a strong negative correlation between the format of computer-mediated advertising (CMA) and the duration of viewing ( r = −.241, n = 362). Finally, the researcher found a strong positive correlation between exposure to CMA and buying decision ( r = −.666, n = 362, p < 005). The researcher concludes that the level of engagement in CMA correlates exposure and eventual purchase likelihood. The researcher recommends, among others, that efforts aimed at reaching youths through CMC should also incorporate their level of engagement.

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Cybercultural Transgressions in Comments by Iranian Instagram Users

Asiascape Digital Asia ◽

10.1163/22142312-12340124 ◽

2020 ◽

Vol 7 (3) ◽

pp. 155-186

Author(s):

Shalaleh Meraji Oskuie ◽

Kamran Mohamadkhani (corresponding author) ◽

Ali Delavar ◽

Ali Akbar Farhangi

Keyword(s):

Computer Mediated Communication ◽

Sampling Technique ◽

Mediated Communication ◽

User Comments ◽

Computer Mediated ◽

Mental Problems ◽

Fertile Ground ◽

Qualitative Descriptive ◽

Descriptive Approach ◽

Effective Use

Abstract The ease of communication and anonymity that computer-mediated communication provides has created fertile ground for transgressive (socially non-normative) online behaviours. The purpose of the current research is to explore the types of transgressive comments on Iranian celebrities’ Instagram pages. Within a qualitative descriptive approach, the current research employs Braun and Clarke’s ‘thematic analysis’ to analyze transgressive user comments. Using a judgmental (purposive) non-probability sampling technique, we selected posts from 22 Iranian celebrities’ Instagram pages. Afterwards, we analyzed 53,066 comments in these posts and extracted four dominant transgressive themes: ‘unwanted advertisement,’ ‘partner seeking,’ ‘attention seeking,’ and ‘emotional release’; we then extracted their sub-themes. Transgressive behaviours disrupt the communicative experience on social networks, endanger users’ security and safety, and can lead to mental problems and even offline harassment and violence. Recognizing these behaviours and their patterns can contribute to more effective use of social control means.

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Effect of sex on biometry and morphological indices of Japanese quails (Ccoturnix Coturnix Japonica)

Biotechnology in Animal Husbandry ◽

10.2298/bah2001037f ◽

2020 ◽

Vol 36 (1) ◽

pp. 37-47

Author(s):

Faith Akumbugu ◽

Musa Obakpa ◽

Aya Ebuga ◽

Thomas Esson

Keyword(s):

Body Weight ◽

Pearson Correlation ◽

Strong Positive Correlation ◽

Thigh Circumference ◽

Strong Negative Correlation ◽

Positive Correlation ◽

Veterinary Research ◽

Japanese Quails ◽

Morphological Indices ◽

Plateau State

The objective of this study was to determine the effect of sex on biometry and morphological indices of Japanese quails. A total of one hundred and fifteen finisher quails (115) comprising 30 males and 85 females of ten (10) weeks of age were used for this study. The quails were procured from the National Veterinary Research Institute (NVRI) Vom, Plateau State Nigeria. They were managed in a deep litter system of housing from day old to finisher phase (10 weeks). The sex of the quails were identified by the production of cloacal foam following the standard protocol. Female quails recorded higher (P<0.05) body weight, massiveness and appears to be better for long leggedness than their male counterpart. The lower values observed for the female quails for long leggedness is an indication of blockier appearance a characteristics for meatiness. The results of the Pearson correlation for the male quails indicates that there were strong positive correlation for Body weight(BW) and Body length(BL)(r=0.465 at P<0.01), BW and Breast circumference(BC), BL and BC, Foot length(FL) and Wing length(WL) (r=0.577, 0.429 and 0.451 at P<0.05). For the female quails, strong positive correlation were observed for BC and WL, FL and WL (r=0.339, 0.332 at P<0.01), BL and FL, FL and TLL (r=0.270, 0.263 P<0.05). There was also a strong negative correlation observed for Thigh circumference (TC) and FL (r=0.406 at P<0.01). The result of ?2 for the sex was also significant (P<0.05). This findings would aid in the selection and breeding programme for quails? improvement.

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Pengaruh pesan instagram @Ricmaupdate terhadap minat remaja untuk menjadi anggota remaja islam masjid cut meutia

Jurnal Kajian Media ◽

10.25139/jkm.v3i2.2005 ◽

2019 ◽

Vol 3 (2) ◽

Author(s):

Verin Onella Azkia ◽

Yudith Emanuella Monterie

Keyword(s):

Research Method ◽

Quantitative Method ◽

Computer Mediated Communication ◽

Sampling Technique ◽

Mediated Communication ◽

Collection Method ◽

Non Profit ◽

Computer Mediated ◽

Social Media Platforms ◽

Family Based

Nowadays, any kind of information can easily be found on social media platforms, one of them is through the platform of Instagram. On Instagram we can find further information of the RICMA organization that has been chosen as the main topic of this research. RICMA is a non-profit muslim organization that is family based. This research aims to be a medium between people and also persuasion is done with the use of the Instagram account @ricmaupdate to invite youth followers of the account to become a member of the organization. Thus, the research method was conducted with the use of quantitative method using the CMC theory (Computer Mediated Communication). The participants of this research are the @ricmaupdate 96 active followers on Instagram, supported with the purposive sampling technique as well as questionnaires as the data collection method. This research shows there is an influence from the messages from @ricmaupdate’s Instagram account on the interest of young adults that are becoming Islamic Youth of Cut Meutia Mosque. Keywords: Message; Instagram; Interest; Muslim Teenagers; Cut Meutie Mosque

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