Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

Abstract Background In 2015, the Partnership for a Healthier America launched the branded Fruits & Veggies (FNV) Campaign to apply a unique industry-inspired marketing approach to promote fruit and vegetable sales and intake to moms and teens in two US pilot markets: Fresno, California and Hampton Roads, Virginia. The aims of this cross-sectional study were to: 1) assess brand awareness and fruit- and vegetable-related outcomes among FNV Campaign target audiences in the California and Virginia market locations; and 2) examine whether reported awareness of the FNV Campaign was associated with differences in fruit- and vegetable-related cognitive and behavioral outcomes. Methods Data for this cross-sectional study were collected using an online survey administered to a non-probability convenience sample (n = 1604; February–July 2017) of youth aged 14–20 years (n = 744) and moms aged 21–36 years (n = 860) in the two pilot markets. Descriptive statistics were computed and outcomes compared between unaware and aware respondents, controlling for sociodemographic covariates. Multivariate analysis of covariance (MANCOVA) was conducted to assess whether fruit- and vegetable-related attitude, belief, and encouragement outcomes differed by FNV Campaign awareness; logistic regression was used to examine associations between FNV brand awareness and dichotomous variables (fruit- and vegetable-related behavioral intentions, trying new fruits and vegetables); and ANCOVA was used to assess associations with daily fruit and vegetable intake frequency. Results Approximately 20% (n = 315/1604) of respondents reported awareness of the FNV Campaign. Youth that reported awareness of the FNV Campaign (n = 167, 22.4%) had higher intentions to buy (p = 0.003) and eat (p = 0.009) fruits and vegetables than unaware respondents. Mothers that reported awareness of the FNV Campaign (n = 148, 17.2%) reported greater encouragement for friends and family to eat fruits and vegetables (p = 0.013) and were approximately 1.5 times more likely to report trying a new fruit or vegetable (p = 0.04) than mothers unaware of the Campaign. Daily fruit and vegetable intake frequency did not differ by Campaign awareness. Conclusions FNV Campaign awareness was associated with limited but positive short- and intermediate-term cognitive and behavioral outcomes among target audience respondents. These findings can inform future research to enhance understanding and improve the FNV Campaign as it is expanded to new markets nationwide.

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Awareness and Outcomes of the Fruits and Veggies (FNV) Campaign to Promote Fruit and Vegetable Consumption among Targeted Audiences in California and Virginia: A Cross-sectional Study

10.21203/rs.3.rs-27886/v2 ◽

2020 ◽

Author(s):

Tessa Rhianon Englund ◽

Valisa Ellen Hedrick ◽

Sofia Rincón-Gallardo Patiño ◽

Lauren Elaine Kennedy ◽

Kathryn Wright Hosig ◽

...

Keyword(s):

Fruits And Vegetables ◽

Behavioral Outcomes ◽

Cross Sectional Study ◽

Analysis Of Covariance ◽

Brand Awareness ◽

Sectional Study ◽

Fruit And Vegetable ◽

Cross Sectional ◽

Convenience Sample ◽

Hampton Roads

Abstract Background: The Partnership for a Healthier America launched the branded Fruits & Veggies (FNV) Campaign in 2015 to promote fruit and vegetable sales and intake to moms and teens in two United States pilot market areas: Fresno, California and Hampton Roads, Virginia. The aims of this cross-sectional study were to: 1) assess brand awareness and fruit- and vegetable-related outcomes among respondents from the target audiences of the FNV Campaign (i.e., moms and teens) in the Fresno, CA and Hampton Roads, VA market locations; and 2) examine whether reported awareness of the FNV Campaign was associated with differences in cognitive and behavioral outcomes related to fruit and vegetable purchases and intake among the target audiences in the two markets. Methods: Data for this cross-sectional study were collected using an online survey (February to July 2017) administered to a non-probability convenience sample (n=1604) of youth aged 14–20 years (n=744) and moms aged 21–36 years (n=860) in the two pilot markets. Binary logistic regression was used to examine associations between FNV brand awareness and dichotomous variables, and analysis of covariance was used to assess associations with continuous variables, after controlling for sociodemographic characteristics. Results: Approximately 20% (n=315) of respondents reported awareness of the FNV Campaign. Youth aware of the FNV Campaign (n=167) reported higher intentions to buy (p=0.003) and eat (p=0.009) fruits and vegetables than unaware respondents. Mothers aware of the FNV Campaign (n=148) reported greater encouragement for friends and family to eat fruits and vegetables (p=0.013) and were approximately 1.5 times more likely to report trying a new fruit or vegetable (p=0.04) than mothers unaware of the FNV Campaign. Daily fruit and vegetable intake frequency did not differ by FNV Campaign awareness. Conclusions: Awareness of the FNV Campaign was associated with limited but positive cognitive and behavioral outcomes among target audience respondents. These findings can inform future research to enhance understanding and improve effectiveness of the FNV Campaign as it is expanded to new markets nationwide.

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Patterns of fruit and vegetable intake and physical activity among community-ambulant patients in Singapore: A cross-sectional study

Proceedings of Singapore Healthcare ◽

10.1177/2010105818769682 ◽

2018 ◽

Vol 28 (1) ◽

pp. 10-18

Author(s):

Zhi Yin Goh ◽

Pei Ying Lee ◽

Yi Feng Lai

Keyword(s):

Physical Activity ◽

Fruits And Vegetables ◽

Vegetable Intake ◽

Cross Sectional Study ◽

Fruit And Vegetable Intake ◽

Sectional Study ◽

Fruit And Vegetable ◽

Aged Patients ◽

Cross Sectional ◽

Information Awareness

Introduction: Many modifiable risk factors for chronic diseases are related to dietary patterns and physical activity. This study aims to establish the prevalence of adequate fruit and vegetable intake and physical activity among community-ambulant patients in Singapore. Methods: A cross-sectional study was conducted among community-ambulant patients using convenience sampling. Data were collected through a survey questionnaire, covering self-reported level of physical activity and daily fruit and vegetable intake. Demographic information, awareness and adherence to recommendations were summarised using descriptive statistics. To identify factors influencing awareness and behaviour, exploratory logistic regression analyses were performed. Results: Three hundred and eighty-five complete responses were analysed. For intake of fruits and vegetables, 29.1% and 21.3% of participants were aware of and adherent to the fruit and vegetable intake recommendation respectively. For physical activity, 21.3% and 26.8% of study participants were aware of and adherent to the recommendation respectively. Only 4.7% and 5.5% of participants were aware of and practising both recommendations respectively. Gender, age, ethnicity and body mass index were found to have significant influence on the awareness of the recommendations. However, there was no significant factor found to be contributing to the adherence to the recommendations. Conclusion: Awareness of and adherence to lifestyle recommendations among patients remain low despite ongoing publicity efforts. Many are not fully aware of and adherent to the dietary and physical activity recommendations publicised. Apart from intensifying public outreach on every possible occasion and delivering messages in manners understandable by our older patients, strategies targeting the knowledge–behaviour disconnect among working middle-aged patients also deserve continued attention in the near future.

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Factors associated with the consumption of fruits and vegetables in schoolchildren aged 7 to 14 years of Florianópolis, South of Brazil

Revista de Nutrição ◽

10.1590/1415-52732014000400003 ◽

2014 ◽

Vol 27 (4) ◽

pp. 413-422 ◽

Cited By ~ 5

Author(s):

Carla Regina Galego ◽

Gisele Liliam D'avila ◽

Francisco de Assis Guedes de Vasconcelos

Keyword(s):

Fruits And Vegetables ◽

Family Income ◽

Vegetable Intake ◽

Cross Sectional Study ◽

Biological Data ◽

Fruit And Vegetable Intake ◽

P Value ◽

Fruit And Vegetable ◽

Santa Catarina ◽

Cross Sectional

Objective: To estimate the prevalence of the fruit and vegetable intake of schoolchildren aged 7 to 14 years from Florianópolis, Santa Catarina, Brazil, and analyze the associated factors. Methods: This cross-sectional study analyzed food intake, socioeconomic, and biological data of 2,836 schoolchildren. The Chi-square test analyzed the dependent (fruit and vegetable intake) and independent variables; the latter with p-value <0.20 were selected for logistic regression analysis. The level of significance was p<0.05. Results: Only 4.8% of the sample had adequate fruit and vegetable intake. The variables associated with adequate fruit and vegetable intake were school ownership status (private versus public), mother's education level, and family income per member. After adjustment only family income per capita remained associated with fruit and vegetable intake. Conclusion: The fruit and vegetable intake of schoolchildren aged 7 to 14 years from Florianópolis, Santa Catarina, Brazil, is inadequate.

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