scholarly journals Editorial

2016 ◽  
Vol 15 (1) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Indian Food ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

EditorialOn behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing.As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of E-Commerce business in India. It primarily focuses on the different perspectives of the online buyers.Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Editorial

2015 ◽  
Vol 14 (2) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Business Environment ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

On behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.  Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.  The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing. As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of ECommerce business in India. It primarily focuses on the different perspectives of the online buyers. Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 ◽  
Vol 9 (1) ◽  
pp. 1931-1938
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Health Consciousness ◽  
Five Factors ◽  
Perceived Price ◽  
Socio Demographic Factors

This paper investigates the factors that influence purchasing behavior of organic food in Indonesia. Data were obtained by distributing questionnaires in April-June 2018 to 106 consumers who had bought organic food in the past. Data was analyzed using Structural Equation Modeling (SEM). This study examines the factors that influence the actual buying behavior of organic food products such as health awareness, knowledge of organic food, subjective norms, perceived price and availability. In addition, attitude towards organic food and purchase intention was also tested as a medium for these five factors to influence actual buying behavior. Socio-demographic factors were also tested to determine their influence. The results showed that health consciousness and availability affected people's behavior towards organic food. This behavior is then proven to affect purchase intention which also affects actual buying behavior. With this research, it is expected to be able to explore the interest of Indonesian people to improve health and help marketers of organic food.

scholarly journals Factors Influencing Young Consumers’ Purchase Intention of Organic Food Product

2020 ◽  
Vol 4 (1) ◽  
pp. 17
Author(s):  
Aynul Haydirah Ayub ◽  
Yusrina Hayati Nik Muhammad Naziman ◽  
Muhammad Faizal Samat
Keyword(s):  
Social Influence ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Product ◽  
Environmental Consciousness ◽  
Health Consciousness ◽  
Young Consumers ◽  
Consumer Purchase Intention ◽  
Buying Behaviour

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food product. The total of 150 questionnaires was designed and distributed at the public area of Kerteh, Terengganu. In return only 140 questionnaires were returned and usable. The result of the analysis showed that environmental consciousness is the most significant factor to influence young consumer purchase intention towards organic food product. Health consciousness and social influence on the other hand, showed a result as have no significant relationship in determined a factor that influencing young consumer purchased intention towards organic food product. In these relations, marketer and future researchers should see the important factor to explore the opportunities to cater for this market segment in future.

scholarly journals Consumers Satisfaction towards Organic Food Products in Coimbatore

2020 ◽  
Vol 9 (1) ◽  
pp. 388-390
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Organic Foods ◽  
Certification Process ◽  
Premium Price ◽  
Buying Behaviour ◽  
Organic Produce ◽  
Buying In ◽  
Structured Questionnaire

The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers' attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.

scholarly journals Values and Planned Behaviour of the Romanian Organic Food Consumer

2020 ◽  
Vol 12 (5) ◽  
pp. 1722 ◽  
Author(s):  
Cristina Fleșeriu ◽  
Smaranda Adina Cosma ◽  
Vlad Bocăneț
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Organic Food ◽  
Planned Behaviour ◽  
Personal Attitude ◽  
Health Consciousness ◽  
Organic Products ◽  
Consumer Values ◽  
Multiple Variables ◽  
Buying Behaviour

Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.

Factors influencing the purchase behaviour of organic food products in the Generation Y cohort

2021 ◽  
Vol 12 (1) ◽  
pp. 134-134
Author(s):  
Dr Kirsty-Lee Sharp ◽  
Dr Costa Synodinos
Keyword(s):  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Chemical Agent ◽  
Business Practices ◽  
Organic Product ◽  
Health Consciousness ◽  
Organic Products

The modern consumer is inundated with various hazardous issues, especially concerning the environment. The increased environmental awareness has altered the way consumers think about their food purchases. Consequently, organic food products are receiving a lot more attention and consumers are opting to consume organic products over their traditional counterparts. This organic consumption change may be attributed to factors, such as environmental issues, health concerns, future preservation and natural taste. Often these organic food choices are linked to consumers that seek to change their lifestyles to be more environmentally conscious or loyal to pro-environmental causes. An organic food product has been defined in a multitude of facets, however, each definition generally retains the same core basis. In general, these products have been produced in a sustainable manner and are free from harmful agents, such as pesticides, mineral fertilisers, artificial colorants and any other harmful chemical agent. As South Africa is an emerging country in retrospect of organic food and environmentalism as a whole, South African consumers are demanding more organic products and safer sustainable business practices than ever before. The environmental movement is on the rise and businesses need to comply with this new demand should they wish to stay relevant in the ever-changing consumer market. Organic product prices are perceived as being more expensive than traditional products, this directly effects the purchase decision of a product. Increasing demand should result in decreasing prices over time, encouraging more organic product purchases. Other factors may also affect the purchase decision of organic products and these may include health consciousness, convenience, attitudes and overall purchase behaviour. This raises the question of what factors influence the South African Generation Y consumer to purchase organic products. Keywords: Organic food, Health consciousness, environmentalism, Generation Y.

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