scholarly journals Impact of Social Media on Consumer Buying Behaviour of Organic Food Products in Tamil Nadu

IARJSET ◽  
2021 ◽  
Vol 8 (6) ◽  
pp. 104-107
Author(s):  
Gayathri Ms. U. ◽  
Poongodi Dr.P.
Keyword(s):  
Social Media ◽  
Tamil Nadu ◽  
Organic Food ◽  
Food Products ◽  
Buying Behaviour

scholarly journals Editorial

2015 ◽  
Vol 14 (2) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Business Environment ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

On behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.  Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.  The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing. As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of ECommerce business in India. It primarily focuses on the different perspectives of the online buyers. Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Editorial

2016 ◽  
Vol 15 (1) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Indian Food ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

EditorialOn behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing.As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of E-Commerce business in India. It primarily focuses on the different perspectives of the online buyers.Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Consumers Satisfaction towards Organic Food Products in Coimbatore

2020 ◽  
Vol 9 (1) ◽  
pp. 388-390
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Organic Foods ◽  
Certification Process ◽  
Premium Price ◽  
Buying Behaviour ◽  
Organic Produce ◽  
Buying In ◽  
Structured Questionnaire

The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers' attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.

scholarly journals A STUDY ON CONSUMERS' SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT OF TAMIL NADU

2020 ◽  
pp. 1-3
Author(s):  
Ms.C.Gowthamisel vi ◽  
A. Selvaraj
Keyword(s):  
Tamil Nadu ◽  
Organic Food ◽  
Weighted Average ◽  
Food Products ◽  
Well Being ◽  
Primary Data ◽  
Average Score ◽  
Chi Square ◽  
Organic Products ◽  
Chi Square Analysis

Organic is a growing market throughout the world, as more and more people vegetables, cereals, pulses that are produced through the use of natural fertilizers. Even though there is a growing consciousness for health, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organic food products and the belief that organic products are high priced and not purely organic. The study aims at understanding the consumer awareness and attitude towards organic food products. The objectives are to examine the organic consciousness, level of awareness, attitude, preference of the respondents and their valuable suggestions. For this study, primary data have been collected from 180 sample respondents by using convenient sampling method. Such collected data have been analysed with the help of various statistical tools like Simple Percentage Analysis, Chi-Square Analysis, Factor Analysis and Weighted Average score ranking analysis. The study suggests that proper offering products,at a proper price and quality, can increase the level of satisfaction of the consumers towards organic food products.

scholarly journals The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

2021 ◽  
Vol 14 (2) ◽  
pp. 87-106
Author(s):  
Nataly Levesque ◽  
Frank Pons
Keyword(s):  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Consumer Involvement ◽  
High Involvement ◽  
Actual Behaviour ◽  
Positive Attitudes ◽  
The Difference ◽  
Organic Food Consumption ◽  
Buying Behaviour

This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.

scholarly journals A Research on Buying Behaviour on Organic Foods with Special Reference to Erode District

2019 ◽  
Vol 8 (12S) ◽  
pp. 470-475
Keyword(s):  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Descriptive Statistics ◽  
Rank Test ◽  
Chi Square ◽  
Organic Foods ◽  
The People ◽  
The World ◽  
Buying Behaviour

‘Organic’ is the term which is used frequently nowa-days by the consumers all over the world. The problem of the study is people are already living in the place which is polluted in all means – air, water and land and in-addition to that the food which they take in is also polluted with fertilizer, pesticides, etc., This practice is been followed knowingly or unknowingly for so many decades. Organic food products are becoming popular in many cities in India. The study has identified in Erode as one of the area where people are started to buy organic food product. The organic market in India is identified as one of the fast growing sector. The objective of the study is to examine the awareness on purchase of organic food products, to analyze the motivational factors towards purchase of organic food, to analyze the purchase pattern towards organic food and to know the satisfaction level of consumers and problems faced by them. There are five research tools has been used for the study, those are Simple percentage analysis, chi-square, ANOVA, Friedman Rank test, Descriptive Statistics. The marketers of organic food products need to be innovative and dynamic in order to complete with the changing purchase behaviour in the organic food products market among urban residents.The study brought out the fact that the people are well aware of images and availability, but not loyal entirely to organic food products .So the marketers must create promotions which are both realistic and moral.

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