Factors influencing the purchase behaviour of organic food products in the Generation Y cohort

2021 ◽  
Vol 12 (1) ◽  
pp. 134-134
Author(s):  
Dr Kirsty-Lee Sharp ◽  
Dr Costa Synodinos
Keyword(s):  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Chemical Agent ◽  
Business Practices ◽  
Organic Product ◽  
Health Consciousness ◽  
Organic Products

The modern consumer is inundated with various hazardous issues, especially concerning the environment. The increased environmental awareness has altered the way consumers think about their food purchases. Consequently, organic food products are receiving a lot more attention and consumers are opting to consume organic products over their traditional counterparts. This organic consumption change may be attributed to factors, such as environmental issues, health concerns, future preservation and natural taste. Often these organic food choices are linked to consumers that seek to change their lifestyles to be more environmentally conscious or loyal to pro-environmental causes. An organic food product has been defined in a multitude of facets, however, each definition generally retains the same core basis. In general, these products have been produced in a sustainable manner and are free from harmful agents, such as pesticides, mineral fertilisers, artificial colorants and any other harmful chemical agent. As South Africa is an emerging country in retrospect of organic food and environmentalism as a whole, South African consumers are demanding more organic products and safer sustainable business practices than ever before. The environmental movement is on the rise and businesses need to comply with this new demand should they wish to stay relevant in the ever-changing consumer market. Organic product prices are perceived as being more expensive than traditional products, this directly effects the purchase decision of a product. Increasing demand should result in decreasing prices over time, encouraging more organic product purchases. Other factors may also affect the purchase decision of organic products and these may include health consciousness, convenience, attitudes and overall purchase behaviour. This raises the question of what factors influence the South African Generation Y consumer to purchase organic products. Keywords: Organic food, Health consciousness, environmentalism, Generation Y.

Perception of Romanian Consumers on Ecological Products

2016 ◽  
pp. 203-224
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Decision Making ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Main Concern ◽  
Review Of The Literature ◽  
Consumption Behavior ◽  
Perceptions And Attitudes ◽  
Organic Products ◽  
Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

Perception of Romanian Consumers on Ecological Products

2019 ◽  
pp. 1195-1215
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Decision Making ◽  
Organic Food ◽  
Food Products ◽  
Purchase Decision ◽  
Main Concern ◽  
Review Of The Literature ◽  
Consumption Behavior ◽  
Perceptions And Attitudes ◽  
Organic Products ◽  
Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

Generation Y students' purchase behaviour towards organic foods in South Africa

2021 ◽  
Vol 6 (4) ◽  
pp. 202-212
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos
Keyword(s):  
South Africa ◽  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Product ◽  
Primary Objective ◽  
Measurement Scale ◽  
Full Time ◽  
The South ◽  
Organic Foods

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.

Attitudes and behaviour towards organic products: an exploratory study

2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Local Economy ◽  
Health Concern ◽  
Future Research ◽  
Consumer Decision Making ◽  
Content Type ◽  
Actual Behaviour ◽  
Trade Offs ◽  
Organic Products

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.

scholarly journals Consumers' perception of organic food products and organic labels in Serbia

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 23-31
Author(s):  
Jelena Filipović ◽  
Saša Veljković ◽  
Galjina Ognjanov
Keyword(s):  
Organic Food ◽  
Meat Products ◽  
Food Products ◽  
Ethnographic Research ◽  
Food Labels ◽  
Managerial Implication ◽  
Quantitative Content ◽  
Positive Attitudes ◽  
Organic Products ◽  
High Level

The relevance of the market of the organic products is constantly on the rise, however, consumers' awareness on this matter is still understudied. Aiming to bridge this gap, we conducted ethnographic research within 6 households in three different locations in a period of 12 months. The sample units have been selected as multi-person households in accordance with previously set criteria, including age, gender, geographic and socio-economic characteristics. Qualitative analysis as well as quantitative content analysis using NVivo software package have shown that organic has been among the most frequently mentioned words in the context of food labels, and it has been mostly taken into consideration when speaking about diary, fruit and meat products. The informants have shown high level of trust in organic labels. In line with that, we further discuss the importance of customer awareness with regard to labeling organic food products as well as positive attitudes toward labels in general, their readiness to read the labels, trust in labels and pay a higher prices when comparing with the conventional food products. Finally, we provide managerial implication of our findings and recommendations for further research.

scholarly journals Consumer‟s preference towards organic food products

2011 ◽  
Vol 1 (1) ◽  
pp. 19-23
Author(s):  
Rupesh Mervin M ◽  
Velmurugan R
Keyword(s):  
Consumer Preferences ◽  
Research Result ◽  
Research Work ◽  
Organic Food ◽  
Regulatory System ◽  
Consumer Preference ◽  
Food Products ◽  
Family Status ◽  
Monthly Income ◽  
Organic Products

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.

scholarly journals Trends in demand on the organic food market in the European countries

2018 ◽  
Vol 212 ◽  
pp. 07008
Author(s):  
Vasily Nechaev ◽  
Pavel Mikhailushkin ◽  
Alina Alieva
Keyword(s):  
Organic Food ◽  
Growth Curves ◽  
Food Products ◽  
Demand Growth ◽  
Organic Products ◽  
Food Market ◽  
Potential Demand ◽  
Dynamic Growth ◽  
Per Capita ◽  
European Markets

The sector of organic agriculture is attractive for investment, and the organic food market demonstrates a dynamic growth. The article suggests methodological approaches to the analysis of demand trends on the organic food market based on the use of growth curves. The dynamics of changes in the consumption of organic products per capita is characterized by a sequential single passage of the stages of development (growth), the achievement of maximum indicators (saturation), recessions, and cessation of existence. As the main factors determining the rate of development and the potential consumption of organic food products per capita, the level of incomes and life of the population was considered. The potential consumption of organic food products per capita in different countries is grounded, taking into account these factors. Based on the analysis of the functions of the growth rates of the per capita demand for organic food products derived from the estimated demand growth curves, the stages of the life cycle of organic food products on the European markets were analyzed, and the exhaustion of the potential demand for organic products in all considered countries except Britain was identified. It is expected that the further expansion of organic food production in the European producer countries will be facilitated by the reorientation to new markets actively importing this product (China, Russia, Japan, and Singapore).

scholarly journals Opportunities and Challenges in Marketing of Organic Food Products in Uttarkhand

2018 ◽  
Vol 14 (4) ◽  
pp. 11-20
Author(s):  
Ratna Banerjee ◽  
Meenakshi Sharma
Keyword(s):  
Organic Farming ◽  
Environmental Sustainability ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Environment Friendly ◽  
Sustainable Products ◽  
Organic Products ◽  
Challenges And Opportunities ◽  
Farming Policy

Rising population, economic growth and awareness regarding environmental sustainability is making the consumers as well as companies to look for alternative products. In this regard, organic food product is one of the source to reduce environmental degradation as well as lead to increased employment opportunities. This paper examines the challenges and opportunities of marketing organic food products in Dehradun city and nearby areas. Additionally it identifies the demand-supply gap and the economic viability of using organic products. Descriptive study is done on the information obtained from retailers/suppliers to study the disparities in the prices of organic food products and the reasons behind them. The study considered organic farming to be a feasible production system towards sustainable development and recommends development of an organic farming policy in Uttarakhand through wide consultation with all stakeholders. Further scope may include recyclable (environment friendly) packaging, other sustainable products such as e-vehicle for logistics and all.

scholarly journals Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 ◽  
Vol 9 (1) ◽  
pp. 1931-1938
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Health Consciousness ◽  
Five Factors ◽  
Perceived Price ◽  
Socio Demographic Factors

This paper investigates the factors that influence purchasing behavior of organic food in Indonesia. Data were obtained by distributing questionnaires in April-June 2018 to 106 consumers who had bought organic food in the past. Data was analyzed using Structural Equation Modeling (SEM). This study examines the factors that influence the actual buying behavior of organic food products such as health awareness, knowledge of organic food, subjective norms, perceived price and availability. In addition, attitude towards organic food and purchase intention was also tested as a medium for these five factors to influence actual buying behavior. Socio-demographic factors were also tested to determine their influence. The results showed that health consciousness and availability affected people's behavior towards organic food. This behavior is then proven to affect purchase intention which also affects actual buying behavior. With this research, it is expected to be able to explore the interest of Indonesian people to improve health and help marketers of organic food.

scholarly journals Preliminary Research about Producers’ Perceptions of Relationship Quality with Retailers in the Supply Chain of Organic Food Products in Croatia

2021 ◽  
Vol 13 (24) ◽  
pp. 13673
Author(s):  
Dušanka Gajdić ◽  
Željka Mesić ◽  
Kristina Petljak
Keyword(s):  
Supply Chain ◽  
Relationship Quality ◽  
Resource Sharing ◽  
Organic Food ◽  
Food Products ◽  
Organic Products ◽  
Overall Performance ◽  
Preliminary Research ◽  
The Impact ◽  
Depth Interviews

Due to insufficient research on the relationships in the supply chain (SC) of agri-food products, and especially organic food products, the main goal of this study was to examine the perceptions of organic food producers about the importance of collaboration and trust to their performance in the organic food SC. An analysis of previous research has concluded that the important categories of relationship quality (RQ) are the following: appropriate inter-organisational collaboration, effective communication, mutual exchange of information, resource sharing (physical, financial, human, and organisational), willingness to share risks, transparency between partners, relationship quality and commitment, and the presence of trust between partners in the SC. An empirical study based on in-depth interviews was conducted on a sample of six organic food producers in Croatia. The results indicated that the producers’ perceptions of the impact of collaboration and trust on overall performance differs depending on the length of the collaboration with retailers, the types of products, and the percentage of overall sales they sell through retailers. The results of this research can serve as an information base for all stakeholders in the SCs of organic products by encouraging them to participate in activities that will strengthen trust and collaboration as a prerequisite for increasing SC organic food performance.

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